Guest post by Ethan Warlick.
When thinking about content marketing, many only think about companies and brands using the tool to attract customers.
What most of us don’t think of is the fact that it transcends branding in the business industry and the tactic can actually be found in both the movie and music industries as well.
In the ‘60s, four young chaps from Liverpool were on top of both industries. The Beatles were taking the world by storm with their abundance of hits as well as their financially successful movies, A Hard Day’s Night and Help!, which featured many of the popular tracks from their records of the same names.