What Types Of Images Perform Better On Pinterest? [Infographic]

What types of images perform better on Pinterest?

The web continues to turn more and more visual and, the optimization of images in your content marketing is more important than ever.

Today, thanks to a study conducted by Curalate, a marketing and analytics suite for Pinterest and Instagram, we can look at much more detail in what kind of images get more Likes, Repins and comments on Pinterest.

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Have You Been Avoiding LinkedIn Like The Plague? Here Is How To Get Started

Have You Been Avoiding LinkedIn Like The Plague? Here Is How To Get Started

This is a guest post by Jen Havice from Make Mention Media.

Have you been avoiding LinkedIn like the plague? Do you think it’s not a whole lot more than a hangout for job searchers and HR people?

It’s okay. You can admit it. I’m here to tell you that you’re not alone. Even though LinkedIn has over 200 million members from around the world as of the beginning of this year, many people still have no idea that they can use the network to grow their businesses as well as promote themselves professionally. In fact, so many of the people who ask me about LinkedIn know they are missing opportunities staying away from the site. The problem is they don’t know where to start.

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5 Ways to Thank Community on Social Media

How to Thank Community on Social Media

This is a guest post by Shanna Mallon from Straight North.

Using social media is about more than promoting yourself and your brand—It’s about building meaningful connections and nurturing them over time. One powerful way to foster these relationships is through gratitude. When you show heartfelt thanks to the people and companies helping you grow, you demonstrate the kind of thoughtfulness and intention that fuel real connection. So how do you use social networks to thank your budding community? Here are five ideas.

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How To Make Content Marketing Work For Your Business

How To Make Content Marketing Work For Your Business

Guest post by Josh Pigford, founder of Temper

Content marketing may be the new buzz word in digital media, but many businesses are wary of what it means for them. Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers, but it does require a lot of work. A successful content marketing strategy relies on sharing a regular stream of quality content, and producing this takes a big time investment and a lot of creative thought.

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Is Your Facebook Page Performing Above Or Below Average? [Infographic]

Is Your Facebook Page Performing Below Average?

Facebook is one of the hardest marketing segments to understand for small businesses. Lets be honest, many of them don’t understand it at all.

One of the things I always notice is the uncertainty of not knowing if the Facebook Page should perform better. Should we be getting more comments or more Likes based on the size of the fan base?

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Building Loyalty through Social Media

Building loyalty through social media

Guest post by Eileen Bernardo from Viralheat.

Loyalty evokes a strong sense of emotion in human beings and is one of the pillars that support successful relationships.  Business relationships between brand and customer are no different.  When a consumer feels loyalty to a particular brand or product, they tend to stay lifelong supporters and champions of the brand.  They promote the product to their peers and continue to look forward to and purchase newer models, editions, etc.

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Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

Guest post by Kapil Jekishan from Latestcrunchs

Targeting your audience on Facebook is not only painful, but confusing – especially if you want to go down the ‘organic’ path.

Hey, I can’t blame them, as any business with interested parties and dollar driven investors want return on their profits. So whilst I don’t agree, I can understand why Facebook has made it difficult for business owners to connect with their followers unless you show them the money.

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Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them

How to optimize images on your Facebook Page

You shouldn’t be surprised to hear that photos dominate Facebook’s News Feed.

When we talk about content marketing on Facebook, there are different media types: Status, Link, Video and Images. But images, as in many other online platforms and networks, have become the most consumed content format and today, they take about 50% of the News Feed.

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