Talk is Cheap: The State of Social Commerce

The state of social commerce 2013

This is a guest post by Robin Bresnark from Buyapowa.

Almost a year ago your host, Francisco Rosales, wrote a brilliant post asking whether we were ready for Social Commerce. It was a strange time: on the one hand, research companies like Gartner were saying brands were about to start generating 50% of their web sales via social. On the flip-side, F-Commerce (ie, bolting old-fashioned e-stores onto your Facebook Page) had crashed and burned all over Zuckerberg-land, making social selling about as sexy as a yardsale in a cemetery.

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12 Reasons Why Your Promotion Campaign Is Not Working

12 Reasons Why Your Promotion Campaign Is Not Working

This is a guest post by Zsuzsa Szabo, co-founder of Antavo Promotion Builder.

Running promotion campaigns is a great way to spice up your Facebook page, build your e-mail list or engage with your customers.

You could give away one of your products, offer a percentage-off coupon or some freebies. You could distribute your promotion campaign on all social channels, and in some cases, you’re promotion page/destination might even be receiving tons of traffic… and still, your promotion is not guaranteed to be successful.

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Instagram: The Beginning Of The End? And The Alternatives To Replace It

Instagram: The Beginning Of The End? And The Alternatives To Replace It

I remember back in the day when No Doubt used to be a local Anaheim band. Small venues filled with hardcore fans and local celebrity status.

But then the inevitable happened, they got on the radio, got signed by a record label and went mainstream to tour the world. The good people of the city of Anaheim hated the fact that now they had to share their band with the rest of the world and the band will eventually become more “friendly” in order to sell more records.

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