How To Make Content Marketing Work For Your Business

How To Make Content Marketing Work For Your Business

Guest post by Josh Pigford, founder of Temper

Content marketing may be the new buzz word in digital media, but many businesses are wary of what it means for them. Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers, but it does require a lot of work. A successful content marketing strategy relies on sharing a regular stream of quality content, and producing this takes a big time investment and a lot of creative thought.

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Is Your Facebook Page Performing Above Or Below Average? [Infographic]

Is Your Facebook Page Performing Below Average?

Facebook is one of the hardest marketing segments to understand for small businesses. Lets be honest, many of them don’t understand it at all.

One of the things I always notice is the uncertainty of not knowing if the Facebook Page should perform better. Should we be getting more comments or more Likes based on the size of the fan base?

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Building Loyalty through Social Media

Building loyalty through social media

Guest post by Eileen Bernardo from Viralheat.

Loyalty evokes a strong sense of emotion in human beings and is one of the pillars that support successful relationships.  Business relationships between brand and customer are no different.  When a consumer feels loyalty to a particular brand or product, they tend to stay lifelong supporters and champions of the brand.  They promote the product to their peers and continue to look forward to and purchase newer models, editions, etc.

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Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

Facebook Ads vs Promoted Posts: A Side-by-Side Comparison

Guest post by Kapil Jekishan from Latestcrunchs

Targeting your audience on Facebook is not only painful, but confusing – especially if you want to go down the ‘organic’ path.

Hey, I can’t blame them, as any business with interested parties and dollar driven investors want return on their profits. So whilst I don’t agree, I can understand why Facebook has made it difficult for business owners to connect with their followers unless you show them the money.

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Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them

How to optimize images on your Facebook Page

You shouldn’t be surprised to hear that photos dominate Facebook’s News Feed.

When we talk about content marketing on Facebook, there are different media types: Status, Link, Video and Images. But images, as in many other online platforms and networks, have become the most consumed content format and today, they take about 50% of the News Feed.

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The State of Influence Marketing and Scoring Platforms

The State of Influence Marketing and Scoring Platforms

As some of you know, Influence (or I should say the attempt of measuring influence online), continues to make waves in controversial waters.

The latest: a list of “top 50 influencers” in social media published by Forbes (no link love). The problem: a score by Peek Analytics is used to measure influence triggering an obvious and, in my opinion, well deserved negative reaction. Check out my favorite responses from Mark Schaefer and Jure Klepic.

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The Perfect Facebook Contest App [Infographic]

Elements of the perfect Facebook Contest app

As you know, Facebook contest have become a huge part of social media in the last year or so, specially as a vehicle for brands trying to increase their digital footprint and implement loyalty programs.

Here is the problem, a huge percentage of these contests fall short in one way or another, from failing to follow Facebook guidelines to ineffective calls to action, not following with a good promotion, or even not having clear instructions on how to participate.

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5 Free Tools to Manage Your Online Reputation

5 Free Tools to Manage Your Online Reputation

This is a guest post by Shanna Mallon from StraightNorth.

When it comes to business, few things are more powerful than a good name.

With a strong reputation, you attract new clients, keep the ones you have, and grow. And while in the old days, managing a company reputation meant managing public perception across geography, today the Internet adds another important layer.

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