Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it…
And now you’re thinking, “should I jump on the wagon too?” or “another social network to keep up with?” and on top of that, everybody is talking about using it for marketing and getting tons of traffic and, you just don’t see it.
Alright, I hear you. I’ll give you everything you need to know about Pinterest and a bunch of resources so you can decide if you or your business are ready to join the hottest trend online.
Let’s start with what it is…
Pinterest is another way of collecting and organizing stuff (images) you find online. Think visual bookmarking, publicly and with a social network in it. Some see it as a vision board, some as a catalog and others as a great way to promote your products or generate traffic to your site/blog.
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If you are an entrepreneur using Twitter as part of the marketing strategy for your business or you are a blogger trying to improve your traffic, one of the most important metrics you look at is how many clicks your tweets are getting, specially when those tweets are containing links to your own site.
One thing I’ll tell you right off the bat is that, marketing in general works different for each one of us and it delivers different kinds of results too. Twitter is no different and, while I always say that you should not rely on anybody’s advice but instead run several tests until you find the most effective way, the data in this infographic offers a very nice starting point for you to do so.
The infographic is from Dan Zarrella, I’m pretty sure you’re familiar with his work but if you’re not, click on that link and bookmark his blog or subscribe to his RSS. What I like about Dan is that he gets simple things we all need to know and he goes very deep into the data to provide you with tips you can take action on.
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This is a guestpost by Brad Shorr from Straight North.
Like many social media participants, I “joined” Klout without really knowing it, without really caring one way or the other. Towards the latter half of 2011, Klout became quite prominent — and controversial. Despite a lot of criticism of it from people I respect and my own ill-defined angst, I kept playing along.
Eventually I decided not only that Klout has fatal flaws, but also that I needed to put my money where my mouth is and disconnect from it. So I did.
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A lot is speculated every day about the future of Google+, one of the main topics is how the social network will affect search.
So far we are all just talking about the great potential and what we want it to become while Google doesn’t say much.
But Google decided to bring out the big guns today with the announcement of “Search, plus Your World”. This is basically the integration of Google+ into search results and it represents one more big step into the world of personalized search, or social search.
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This is a guestpost by Srinivas Rao from The Skool of Life.
Shortly after this interview I did with Chris Brogan at Blogworld, I decided to start spending quite a bit more time on Google+. As I’ve spent more time there, I’ve found new and interesting ways to leverage the platform and have found that the overall quality of discussion there is significantly better than it is on facebook. It’s also not bound by the limitations of twitter’s 140 characters.
I recently decided to run a focus group using circles and it turned out to be incredibly insightful. Below I’ve outlined what I consider best practices for running a focus group using Google+
1. Know Your Objective
When I started the focus group, I had one clear objective which was the improve the user experience for my podcast listeners. Without a clear objective in mind you’ll just end up spinning wheels and the value of your focus group will diminish.
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2011 was an interesting year in the social media world, we witnessed both expected and unexpected events. We all consumed the news, points of view and even rants from different sources, and man do we have a wide selection of sources in this segment.
In the middle of this overdose of information, somehow we all kind of select our favorite sources and bloggers and we mostly stay loyal to them.
This list is not based on a voting system and it does not provide participants with a shiny badge to rock on their site, the goals are simply to acknowledge and thank them for their outstanding (and hard) work throughout the year and also share them with you, hopefully you discover some of them here and add them to your list of favorites.
Instead this list is based, as the headline reads, on the favorite social media blogs and bloggers here at SocialMouths. In other words, what we actually consume week after week. I hope you enjoy them and take the time to pay them a visit.
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You probably heard something about Path in the last month or so but the truth is, the social network has been getting love from early adopters and media since its launch over a year ago.
So how come you hear about it now? What do you need to know about Path? How does it play a role in your life? And very important, what not to do with it…
These are some of the things we’ll talk about today here, hopefully you’ll end up with a clear picture.
And, just so you don’t miss it, there is a poll at the end of the post, make sure you participate!
Why are you hearing so much about Path lately?
A couple of things have been going on for the social network, including:
A Shiny New Redesign
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I know, too much talk about Twitter and you still trying to figure out if it’s right for you or your business, or if you should tweet as yourself or as a business.
While everybody and their grandmas are looking for new angles to keep arguing about the war between Facebook and G+, Twitter came back yesterday to kindly drop a bomb on the Internet. Just in time to make it in 2011. Twitter gets a high five from me!
Now you’re hearing about “Discovery” and “Brand Pages” and your head’s spinning about how you approach it or how you adjust.
Fortunately Flowtown just published its new infographic to help you determine how you are going to use Twitter or if you should stay clear. And it sort of funny too…
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