I know, too much talk about Twitter and you still trying to figure out if it’s right for you or your business, or if you should tweet as yourself or as a business.
While everybody and their grandmas are looking for new angles to keep arguing about the war between Facebook and G+, Twitter came back yesterday to kindly drop a bomb on the Internet. Just in time to make it in 2011. Twitter gets a high five from me!
Now you’re hearing about “Discovery” and “Brand Pages” and your head’s spinning about how you approach it or how you adjust.
Fortunately Flowtown just published its new infographic to help you determine how you are going to use Twitter or if you should stay clear. And it sort of funny too…
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This is a guestpost by Srinivas Rao from The Skool of Life.
I’ve been spending quite a bit of time on Google Plus and I’m finding that the quality of conversation with content creators is significantly higher there.
So I decided to put that theory to the test and ask some bloggers to share their best tips to on using Google Plus.
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We can discuss how successful companies are using social media but it will be better to hear it from them, specially when it comes to small business.
I’m always concerned about small business because there is a huge difference in what it takes to be successful. When brands run online campaigns they’re usually backed up by a juicy number of ad impressions or other kind of support. Just a few days ago a friend asked me how we were able to get 100k Likes on a Facebook page so fast, I responded “they have a huge TV campaign”. His face filled with disappointment…
Point is, small business goes out there to fight with a stick. Guerrilla style. Most small businesses have pretty depressing stories when it comes to finding any success online. They don’t have the budget, the resources or the knowledge.
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This is a guest post by Leo Widrich from BufferApp.
“Using 3rd party Apps to post to Facebook decreases engagement by up to 70%.” This was one of the striking headlines a few weeks back that a study found.
And it was very understandable I believe. Facebook would not only collapse posts from the same App, but also decrease their visibility considerably. Another big issue was that a lot of “FB posts” from 3rd party apps actually looked just like Tweets.
What I found is that this can easily turn off users from engaging with the content.
Yet, things changed dramatically in the past few weeks. As Mark Zuckerberg announced in a recent statement, Facebook doesn’t care about getting more users. They want to be a platform with a healthy app eco-system.
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This is a guestpost by Ana Hoffman from Traffic Generation Cafe.
I am asked over and over again how I manage to get over a hundred tweets per post on a regular basis.
The answer is actually quite simple and, in many ways, very obvious: it’s all about networking and collaboration.
Here are my 7 ways to get an impressive number of retweets nearly on autopilot.
1. Quantity Matters
I’ve said it before, I’ll say it again – quantity of your Twitter followers does matter.
Of course, I am not discounting quality either. As a matter of fact, we will talk about it a little later.
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If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea.
The data comes from a study conducted by Crowd Science and even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the Infographic:
What users “Like”
- First, I find it interesting to see that videos get fewer “Likes” than other types such as images, wall posts and even comments
- Non-brand pages get 1% more “Likes” than branded pages
- To me is a little surprising to see that only 8% of Facebook users do not use the “Like” button, I was assuming that number to be a lot higher than that
Why they “Like”
- 28% do it to show support. I have to admit some of my own likes were done to support others
- The most interesting item here (by far) is how 10% of the participants said they liked a brand to stay informed while only 6% do it to get discounts from brands. This contradicts everything we have said about the reasons people follow brands on social media, I actually believe there is no reason for me to follow an airline or a bank other than their promotional items
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Just 2 months ago, we were discussing here how StumbleUpon passed Facebook as a traffic generator and how it represents more than 50% of the total social media traffic.
That had a lot of different reactions, most people agreed that while StumbleUpon can generate more hits than the other social sites, the quality of that traffic is much lower. Some people don’t like one traffic referral negatively affecting the overall numbers when they look at their analytics.
Today, StumbleUpon comes back with more of those interesting facts, this time through a beautiful infographic designed by Column Five. Let’s take a look at the possible takeaways here:
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This is a guestpost by Dave Larson from Tweetsmarter.
If you’re using Social Media to do business, you don’t want to overlook something that can save you time… or make you money. With that in mind, here are 25 great tools and resources that can help you save time and make you money. The three key kinds of resources you need to be familiar with are:
- Traffic Maximizers.
- User Directories.
- Integrating Social Media With Your Site or Blog.
1. Traffic Maximizers
For power and ease-of-use, Buffer is at the top of the this category.
What is it? It’s a simple button that just says “Buffer.” Click it and the website you are visiting (or the tweet you are reading, if you use it to retweet) will appear as a pre-written tweet for you. Edit as you wish—or leave it as Buffer wrote it for you—and then simply click “Add to Buffer.” Your tweet will then automatically be sent at the best time to reach people.
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