The only way to know exactly where you are positioned in the marketplace is to compare yourself with your immediate competitors.
Online, the case is the same. In fact, if what you’re trying to compare is your social media presence, it might even be easier because there is data that’s public and available to you.
I will explain to you how to get started and for that we’ll be using an example in which we’ll compare 3 blogs. In order to get out of the social media circle a little bit, we’ll use blogs in the Career/HR/Working Environment segment which is also a competitive one.
There are a couple of things I want you to consider before we dive into our exercise. First, I’m not suggesting that a business that has a higher reach online or a better mention sentiment is more profitable, they are two separate things. Now, an exercise like this will open your eyes on how much stronger your competitors are or if they are stronger only in certain areas.
The point of setting goals and tracking results is to become aware of how your actions impact the outcome.
Measure your social media marketing on a spreadsheet? Why bother spending time on this when we have all kinds of analysis tools available to us?
Are you showing up or are you making an impact?
Rolling out the 3rd. installment of the series “Snapshot Of Your Social Media Presence”, this time we’ll be talking about how to measure and analyze your network.
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How is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?
SocialMouths