We talk a lot about the importance of having an online branding either for your business or personal, but I have a better question for you: What’s behind it?
I guess what I’m saying is that more important than your branding is the foundation of your business, the core of your product or service.
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We have already seen plenty of success stories from both brands and small businesses leveraging the power of social media. We have also seen the development of leaders becoming celebrities in their fields through both Facebook and Twitter.
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Did you ever join a social network and never went back? Did you know there is probably outdated information about you or your business floating out there on the web?
Have you Google your name or your business lately and browsed through the results beyond the first page? How many people are sharing your name?
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