This is a guest post by Garrett Ira, a digital marketing strategist who blogs at garrettira.com.
Over the last few years, just about everyone has given their two cents on how to “do social media” the right way. You know what I’m talking about: connect with your audience, add value, it’s about relationships, and all the other advice we hear over and over.
Something has happened that few are ready to admit: companies have gotten much better at social in 2011. Yes, there are still plenty of companies doing it terribly, but if you compare the present day to two years ago, there’s a huge difference.
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If you are like most entrepreneurs navigating the Internet learning how to use social media as a marketing vehicle, you’ve probably noticed that the conversations are usually around web traffic, relationship marketing, content as an inbound tool, how to engage your reader/prospect, building community and in some cases, we can even talk about conversion.
Today, social networking, blogging and micro-blogging, geo-location and even crowdsourcing are considered solid platforms. They are there for businesses of all sizes to leverage from, they are accesible not just for brands. Some small businesses are also making a difference.
But where are we going with all this? Isn’t it time to start moving forward into other capacities that could enable our businesses to close that circle and fully leverage the social Internet?
What am I talking about?
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One of the things I consider important about looking at data or this type of visualizations is to actually get what serves us as business people. Get the data you need and adjust accordingly to your marketing plan.
For example this infographic that MBA Online published a few days ago. It shows you how different generations consume different types of content at different times of the day. Is this important?
Let’s see, if you know who your ideal prospect is and you know the age-frame, you should also be aware of the vehicles he/she uses to consume it’s media and and what times. This will take your marketing efforts to the next level.
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This is a guestpost by Eugene Farber from Reality Burst.
Few tools, platforms or communities have gotten as much coverage (and sometimes criticism) in the blogosphere of late as Triberr has. The platform/community has grown rapidly. And when you get so many people on each side of the fence, you know you’re doing something right.
So what did Dino Dogan, the marketing brains behind Triberr, do to assure its success? Here are nine marketing lessons I pulled out of Triberr’s rise:
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This is a guest post by Dave Ursillo from DaveUrsillo.com
I recently published my first manifesto as a downloadable e-book for the Amazon Kindle.
I had some reservations about how and when to publish my first e-book — and if you have ever published something for your blog, I’m sure you’ve dealt with the same.
Some of my hang-ups included whether I should self-publish my manifesto on Amazon, release it for free as a PDF download on my blog, or simply post it on my blog for all to enjoy.
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This is a guest post by Martina Iring from MartinaIring.com
We all have those days. Days when it feels like nothing is going your way. Days when you’re ready to chuck that damn lap top out the window and go get a normal job. Days when you question your ability to succeed at this online business stuff. The pot of gold seems far, far away. You’re beginning to question whether that pot of gold exists at all.
This is pretty normal in the life of an online entrepreneur. Especially when you’re first starting out.
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Last April was a crazy month for me. I was in Antigua Guatemala for a week, came back to Los Angeles for 3 days, flew to Santiago Chile for 10 days (that’s a 12-hour flight in case you didn’t know), came back to Los Angeles again for a week to finish rushing to Miami for a couple of days.
But that wasn’t all, I did all this in the middle of clients projects and, except for Guatemala, the rest of the traveling was strictly business (when I say business that includes drinks and cigars in the middle… I didn’t say I was complaining). On top of that, my blog has been experiencing some serious issues that required some special attention. Just so you get an idea, every time I publish a post, the entire site goes down, sometimes it will disconnect from the database or it will go completely blank.
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This is a guest post by Jonathan Wondrusch from ByBloggers
I’ve known from the day I first hit “Publish” on a blog that I had a lot to learn, so I spend a lot of time looking up as a blogger. Besides sometimes being a pain in the neck, I end up asking questions such as: what separates the folks like of Brian Clark, Sonia Simone, Darren Rowse, and Chris Brogan from the rest of the mere mortals that aspire to achieve what they have?
What I’ve realized is that these supposed, “A-List Bloggers”, aren’t bloggers at all, they are really A-List business people. Sure, they run blogs. They write and produce incredible content constantly. That’s what we get to see on a day to day basis because we don’t get to peek behind the curtain of their operations.
If we had the opportunity to see what their operations really looked like, here’s what we would see:
- Smart, long-term strategies for products, content and community building.
- Coordinated efforts across all areas of the business and content creation, marketing, product development, networking and the rest.
- And chances are, you’d see a team of passionate people working together to turn their visions into reality through a business.
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Dear Online Entrepreneur, Stop Stressing About The Daily Stuff
We all have those days. Days when it feels like nothing is going your way. Days when you’re ready to chuck that damn lap top out the window and go get a normal job. Days when you question your ability to succeed at this online business stuff. The pot of gold seems far, far away. You’re beginning to question whether that pot of gold exists at all.
This is pretty normal in the life of an online entrepreneur. Especially when you’re first starting out.
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