For years I was successful at building brands for my businesses, creating a whole corporate image with a logo, fonts, an advertising campaign, communication strategy through PR messages and so on, but I always struggle at the same point: How to position that company in the marketplace. How are we different from our competitors. Lower price, higher quality, better fulfillment systems. The reality is that there is rarely anything different and you end up just trying to push more product out the door.
There are three main reasons why some small businesses and entrepreneurs are still resisting the idea of a Social Media strategy as part of your marketing: They are so busy with their business they are not aware of it, they think it is too much work or they think Social Media is either for brands or staying connected with your ant on the other side of the planet.
Welcome. Our first post is to introduce ourselves and announce the launch of our services. SocialMouths started operations yesterday (4/27/09) in Los Angeles, California.
