Is it possible to generate business through blogging? You bet.
One of the best things you can do online for your business or your freelance services is to start a blog. A blog will allow to attract very targeted prospects by providing content but just as any other marketing approach, it can also damage your business if not done correctly.
A couple of weeks ago I received a sales email from somebody I have never met that really made think about how we assume that everybody gets it. Everything changed around us from business models, communications, marketing, the internet, social media and yet, are we sure that all of us are understanding and reinventing ourselves to adapt to these changes?
“Do not covet your ideas. Give away everything you know and more will come back to you.” Paul Arden
The other day I heard a friend talking about a workshop she recently attended. Something about how to get clients online, a topic that has always been fascinating to me since I literally hate chasing business.
What if your Inside Reality was just awesome but your Outside Perception was terrible? What if you had a great product or service but your image and your marketing strategy sucked?
Tom Peters said once that the designer should seat right next to the CEO. If you have a great product or service that doesn’t look good, then you got nothing. When was the last time you took a good look at your site, blog or even your business card and you asked yourself if that piece of marketing really represents yourself in front of your target?
Besides the Coffee Maker, today’s entrepreneur enjoys the benefits of many available online tools that makes it easier to run a business regardless of the business model or industry. Some of the benefits I expect technology to provide me with are simplicity, location independence and communication.
It created a revolution a few years ago but today, the WordPress platform has been downloaded more that 5.5 million times and it is rapidly growing. If you are looking into having a website for either your company or yourself, I suggest you take it in consideration. I have been on both sides on this one, I have owned traditional websites before, I’ve had webmasters and designers build a site for me in the past and I can tell you that having your own site has never been as easy as it is today. One of the reasons is WordPress.
For years I was successful at building brands for my businesses, creating a whole corporate image with a logo, fonts, an advertising campaign, communication strategy through PR messages and so on, but I always struggle at the same point: How to position that company in the marketplace. How are we different from our competitors. Lower price, higher quality, better fulfillment systems. The reality is that there is rarely anything different and you end up just trying to push more product out the door.
Do you take the time to look at your traffic stats? And if you do, do your understand what all those reports mean? How can you utilize that data to make adjustments?
SocialMouths