This is a guest post by Sookie Shuen from Tomorrow People.
How much can your company benefit from a timely rebranding and revitalization?
When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers. Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity.
The other day I finally gave in and stopped at this place near Colorado Blvd in Pasadena. It’s a tiny shop that sells hotdogs and sodas. I’ve been driving by for years looking at masses of people wait outside in line. You’d immediately assume the hotdogs are pretty damn awesome.
Being successful online requires that you beat a pretty long learning curve and while I try to contribute with my 2 cents, there are amazing bloggers out there that you should be reading on a regular basis.
