How long does it take you to write a blog post?
20 mins, an hour, a day? Whatever your answer, the work that goes into writing and publishing a quality blog post that people will share and engage with takes time and effort.
On top of that is promotion! I think it was Chris Brogan who said you should spend 20% of your time writing a blog post and 80% of your time promoting it!
“What? It took me a day to write the darn thing, now I have to promote it aswell!?”
Well I have some great and fun news for you. You can use just one blog post to create enough content all over the web to last you a week or more and promote the post all at the same time!
It’s called re-purposing your content. In other words taking something you have taken the time and effort to produce once and re-producing it in a multitude of formats for audience consumption.
You’ve already done the hard work right? You’ve researched and made notes and mind mapped and stressed yourself to a great piece of writing now let’s tell the world about it in the formats they most like to consume!
Here are 7 fabulous ways to use, exploit, distribute and promote your blog post;
Once you have completed your post, jump on to Spreaker.com and record yourself reading it aloud. When you do this I urge you not to just sit and read, but to add some personality into the piece. Adlib a little bit if you can and add a couple of tidbits that maybe aren’t included in the original article or précis the article down and only cover the most important facts. At the end of your audio make sure to direct people back to your blog to read this and other interesting facts about your niche.
The great thing with spreaker.com is you can connect soundcloud (another social audio platform) and all your social media outlets to it so it goes out to your entire community at the click of a button!
Not sure how to use spreaker? Here is a post all about it including a step by step video. Warning the audio may make you laugh!
Record your blog post and upload to YouTube.
You can do this a few ways. You can of course record yourself on camera telling your audience about the tips within your post. You can create a slideshow presentation (see Point 3) of your blog and record that either with voiceover or with music. Or you can make a full on animated video with graphics and whizz bang effects all about your blog post.
The choice is yours, but whatever you choose make sure you include a link to your blog for more information and cool tips at the end of your video and of course in the description. You can also add a YouTube overlay – here’s how;
Create a slideshow presentation of your blog post and upload to slide-sharing sites. You can use Powerpoint, Keynote (for mac) or even Google Presentations to create a super slideshow of your blog post.
Here’s an example of one of ours;
Turn your post into a standalone PDF and upload into document sharing sites. I have to admit this hasn’t been a huge traffic driver for me, but every little helps right? The more people see / are exposed to your content, the more brand recognition there is and eventually eyes will become leads if you’re good enough, so while we’re re-purposing anyway this one 5 minute job could easily reap many rewards!
Here’s a list of document sharing sites you can upload your pdf too.
Remember to add a link back to your blog!
Sharing images is one of the most viral activities happening online today! If you’re not out there distributing images with your company logo / message all over them you’re missing out on some quality eyeballs!
Here’s some fab tools for playing with and creating images;
Are you ever struggling for interesting posts / tweets on your social networks? Come along to your well researched, quality blog post and grab some soundbites! Take just one or two lines or just one tip from a list of 10 and include them as great updates to your Facebook page, G+ wall or twitter communities!
7. Hangouts on Air!
Google’s lovechild, done well hangouts will get you lots of organic search traffic. You will already have researched your keywords for your blog post (of course!), so utilise those keywords as the title of that weeks hangout and create a web TV show about your post! Maybe interview someone about the topic you discussed in your post, or invite some of your friends on to discuss or simply create a 15 – 20 min segment all about the subject and get it Live!
Then you can take the video, extract the audio and upload that as a weekly podcast! Oh my I’m getting ahead of myself here.
But see how just taking a few extra steps on top of something you have already created could produce you 10 x the results?
Give it a go!
Do you have any other re-purposing ideas? I’d love to hear about them! Please comment below I will be here to respond to every post!