Whenever you talk about Content Marketing, you have to start by considering two main obstacles:
- There is an overload of information on the Internet. Virtually on any topic
- People are busier than ever in history and they are bombarded with thousands of messages each day
With that in mind, you’ll understand that…
Your mission is to cut through the noise to get the attention of your audience [Tweet this]
I know, I know, easier said than done.
LookBook HQ has published this useful infographic to help you understand how you can improve your content marketing strategy, I’ll summarize it and then I’ll leave you alone with the infographic.
Showing instead of telling
Implement different types of media in your content. Blog post with video get linked 3 times more than text-only posts.
How your readers are digesting your posts
79% scan rather than reading word by word.
Make it easy to digest starting with a winner headline and a strong first paragraph to sell the rest of the post. Break down the text to small paragraphs to avoid big chunks that might give the impression of a heavy read.
Manage the information for them
51% admit to spend more time managing information instead of acting on it. Don’t rely on your reader to organize your content. Give people what you want them to get.
People get way too many messages every day of their lives, most of it in a direct marketing approach. Tell them a compelling story, tell the story of your brand.
How is your audience supposed to follow your content if it is spread in different platforms like YouTube, Facebook, etc. Think about how you can package everything in a smart way for them to consume.
Infographic courtesy of LookBook HQ.