The Effect Of Social Media On Commerce [Infographic]

The effect of Social Media on Commerce

At the end of the day, Social Media Marketing means absolutely nothing if it doesn’t affect commerce.

This infographic from Fedelta starts with the presentation of the always impressive stats for social networks usage. You know, 100k Tweets are sent every minute, there are 152 million blogs online, 3 billion hours of YouTube are watched every month, etc. But lets get passed that and look at the more interesting data, where updates and videos and all that other stuff actually affects the sales department.

Here are some the interesting points you should pay attention to:

Purchase influence vs Direct sales

When we talk about how Social media affects commerce, it doesn’t mean sales are made over Facebook, most of time it means how the social web influences purchase decisions.

The salesclerk is dead

People trust product information from online sources and their own friends online over retail employees. I mean, just last week one of the employees at the AT&T store couldn’t answer my wife an iPhone question on his own and had to consult with his manager. This is only their best seller product…

Social environments vs E-commerce

It’s obvious, you don’t like to see the sales rep walking towards you in slow motion through the car dealer lot when you’re shopping for your new vehicle. People don’t like being pushed into a product but, they like getting friends opinions.

There are some pretty big numbers here in this infographic:

  • 92% shoppers have more confidence in online information than whatever the salesclerk has to say
  • 50% of mobile searches lead to sales
  • 81% love to see products being used in video reviews
  • 75% said user-generated videos reviewing a product have affected a purchasing decision
  • 55% share purchases on social networks

Now, the homework is yours: How are you using social media to assist purchases in your business?

Social Currency: The effect of Social Media on commerce

Infographic courtesy of Fedelta.

  • Social proof is really important. If you can get a few people who will be your online cheerleaders it can make such a difference. I just got a new client after one of my other clients talked about what a great job I did for her in a FB group. People love recommendations!

  • Jamie Hall

    Very well constructed info. I met with a client a few weeks ago that still believes the Internet is a fad. I need to bring my lobotomy tools to meetings.

  • Another great article here. Thank you, Francisco for having such informative piece to share always.


    These inforgraphics says it all! Now companies are able to resolve and show good faith to existing customers in an online arena, and to avoid bad feedback from ruining an opportunity to entice new customers to their product and services.

  • This article explains it all. Social Media is not just an internet marketing add-on these days, it is a must have for most of the businesses. The only thing that I wish social media to deliver is a foolproof ROI analytics.

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  • Charles Buffum

    Thanks for so clear graphics )
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  • Kanisha

    We SHOULD use social media to assist purchases in our business and this is a guarantee of its success! Check from the professionals.

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    The salesclerk is dead! The makes students’ life easier

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  • you can conclude from the fact that on every social media platform there is a page of any of the particular e commerce portal to promote them . this proves that how important is social media for an e commerce website . it’s huge