You shouldn’t be surprised to hear that photos dominate Facebook’s News Feed.
When we talk about content marketing on Facebook, there are different media types: Status, Link, Video and Images. But images, as in many other online platforms and networks, have become the most consumed content format and today, they take about 50% of the News Feed.
What’s shocking on the other hand, is that only 1 out of 500 stories posted on Facebook actually make it to the News Feed. PostRocket made the funniest reference and I thought it would make a cool tweet…
“It’s almost 30 times easier to get into Harvard than it is to get into the Facebook News Feed” – Tweet this
So yeah, who are we kidding, Facebook marketing has gone from hard to almost impossible in the last year. And this is why every single post should be carefully optimized to increase its chances.
Image optimization starts by using the appropriate dimensions.
This Infographic outlines the 4 different types of images (photo posts, cover photos, profile pictures and link preview images) you should consider optimizing for use on Facebook and provides the exact dimensions in order to get best quality possible.
Inforgraphic courtesy of PostRocket.