PostRocket revisits the Facebook Algorithm to understand why we are predetermined to see some posts on the News Feed and, more importantly, who is more likely to see yours.
Let’s start by stating the obvious, Facebook’s EdgeRank is complicated and it will be nearly impossible for any business to lay down an accurate projection of what is going to happen with each post published to the network.
While that could be a huge waste of time, having a basic understanding on how Facebook determines why some people sees your posts and others don’t is very important.
There are many factors playing a role in this mumbo jumbo that goes from previous affinity between the source and the recipient to the impact each piece of content generates and even negative feedback. All these items are directly affecting your Facebook Reach on a post-by-post basis.
The Infographic breaks down Facebook’s News Feed algorithm in 2 categories, which helps understand this better:
- Personal Interaction, which includes affinity with the author and type of post
- Network Reaction, which of course means engagement, positive or negative.
One last thing I’ll mention before leaving you is this, the News Feed is the single most important element of Facebook, you should understand how it works. In 2012, 40% of the time spent on the site goes to the News Feed, compared to 27% the previous year.
Infographic courtesy of PostRocket.