Mobile Is Changing Business, Is Yours Ready? [Infographic]

Great article Francisco, thanks for that. Mobile devices are really an issue nowadays and all of marketers should consider that. Or at least take it into account when developing their marketing strategies. If all of the numbers in the infographic are true, we should really focus on optimizing our websites for mobile devices and focus our marketing strategies on mobile devices as well.

Hey Matt, I see you’re using MD. Cool.

Hi
Francisco, the general point of this article is great and I agree that
companies must anticipate that their customers expect mobile access.

I’m curious about how the infographic determined that in 2013, the internet is
going to be accessed more from mobile devices than from actual desktops. The article
cited is from January 2010 and loosely says that more mobile-enabled phones
than PCs will be in use, not that more people will literally use mobile devices
to access the web. It seems like a very profound statement and would make
mobile presence more important than desktop access. I find it hard to believe
that the majority of internet usage, especially
business-related, will come from mobile terminals instead of desktops,
laptops, etc. I’m not trying to discredit you, just bringing some context
to the information.

I would attribute the fact that a mobile user spends an additional 2 seconds waiting
on a website to load before abandonment to people simply expecting slow loading
speeds. Now just imagine if network providers lifted restrictions on speed and usage
on mobile wireless networks. Users would reach content much faster and users
would be able to see more content before abandonment.

Mobile is certainly changing business and companies should be ready to shape that
change in their favor.

Avery G
Tulane University

Really great article and very interesting stats. As an iPhone user who entered the game later than most (in December 2011), I still have managed to use my iPhone significantly more than my laptop. I personally consider it a huge turnoff when I visit a webpage and it isn’t mobile user-friendly. I am not surprised by the 40% increase in Black Friday purchases online- I assume that many want to avoid the crowds! However, one huge problem I have with shopping and purchasing from my iPhone is that it takes much longer to navigate and browse through clothing options. On my laptop, I can easily view a large page of 90 different dresses, but often, on my mobile phone I can only view one dress at a time. There definitely still are things that I prefer to do on my laptop!

Since switching to the iPhone last year, I’ve noticed a huge
shift in my habits- I use my laptop considerably less. Using the internet on my
phone is quick, easy and convenient, and my phone is always with me. Now I can
shop while I’m walking to class and order those concert tickets while I waiting
for an appointment. I’ve also noticed what you mentioned about mobile users
having a longer attention span. When I’m using my laptop and a website is
loading slowly, I usually attribute it to a flawed website. But when I am using
my smart phone and a website is loading slowly, I usually attribute it to my
phones service. Companies need to follow the trend and be sure their websites
are mobile-friendly so they aren’t missing out on the opportunity to capture
new customers (or just keep their old ones).

Businesses that aren’t at least looking at a
mobile web presence right now must have their heads in the sand. The mass media
marketing that has focused on how users can make use of their mobile devices to
sell them smart phones must also inform businesses of the demand that is being
created for mobile options within their own operations. Ignoring the potential
of mobile customers can only see a business lose a significant part of their
market share to their more tech savvy competitors.