Just last week, we proposed a mobile landing page to a client after seeing how much of their traffic was coming from mobile devices. There was a brief moment of silence, not the uncomfortable kind but more like that honest question mark in facial expression.
He can figure out what a “mobile landing page” is in about 3 seconds, the term is pretty obvious. The question mark on his face was instead screaming something like “we’re barely starting to get social media and you’re telling me know we have to dive into mobile marketing too?”
So here is the bad news for you: Yes. The good news for me is that I don’t have to convince of it anymore, this beautiful Infographic from Kissmetrics just did.
Why businesses have to take Mobile seriously?
The key points here are very simple:
Traffic and Internet access
- Web traffic originated from smartphones claims a 14.6% chunk of the pie (72% of that coming from iOS and 26% from Android devices)
- In 2013, the Internet is going to be accessed more from mobile devices than from actual desktops
- Black Friday 2012 had a 40% increment from 2011 on mobile purchases
- And a 190% increase on mobile payments
Even the usage experience is changing, while the average time for website abandonment on a desktop is 3 seconds, the mobile user seems to have an additional 2 seconds of patience.