2012 was indeed a crazy year in social media.
If you think about it, every single network went through some kind of transformation such as launching new features, dropping others and even major updates to their interfaces in order to increase engagement.
This is a very cool infographic from the guys at Pardot, assigning a grade to different aspects to determine which networks are the winners and losers in 2012.
In my opinion, 2012 has a positive balance for each one of the networks included in the infographic, maybe with the exception of Facebook that went public with very high expectations and disappointed.
But to me there is one obvious winner in 2012 and it’s not included here. Instagram. Forget the recent TOS issue, the network went from approximately 15 million users to 100 million in 7 months and was sold for a cool billion. The most important thing about Instagram is the penetration in the next generation.
Other than that, Twitter appears to be the most solid one of the bunch with excellent grades in Growth, Users and ROI. I’m not surprised, I believe Twitter will be bigger than Facebook.
Infographic courtesy of Pardot.