What To Know When Including Google+ Into Your Social Media Marketing Plan

What To Know When Including Google+ Into Your Social Media Marketing Plan

This is a guest post by Courtney Kettmann, Community Manager at Viralheat.

When Google announced that they would be releasing a new social media platform, heads turned. Yes, the same Google that completely missed the mark with Google Buzz not too long ago.  Even so, people were intrigued and the hype surrounding the release was contagious. Then the invites went out. People quickly signed up while others awaited their own invites, circles were made, and statuses were updated.

Although Google+ didn’t stop us from logging into Facebook and Twitter daily, it did bring in 400 million registered users – 100 million of which login at least once a month to check on their account. When Google recently nixed the invite only approach and opened the platform for anyone with a Gmail account, the potential for the platform’s growth meant that it was a great time for businesses to incorporate Google+ into marketing plans.

However, there are a few things about Google+ that all businesses must understand before diving in.  The first, and most important, is that Google+ is not Twitter or Facebook, nor does it have the same functionalities, so it cannot be approached in the same manner.  People interact and communicate in a way that is unique only to Google+.  It’s also important to acknowledge that because Google+ is a Google product, posts and accounts will appear high in Google search results – this is beneficial to a business as it can help improve the SEO of a company’s website.  These reasons alone make Google+ essential for a business.

Remember that content is key in today’s social media marketing world so make sure the content you share is representative of your brand and industry. Google+ posts with images or videos do especially well so be sure to include rich media content in your strategy.  For example, take a look at CNN and Nordstrom’s Google+ Pages. Both post images with little text. These types of posts are shared more and +1’d more often than posts containing just text.

Another important thing to note is that Google differentiates business and personal Google+ accounts by naming them Google+ Pages (business) and Google+ Profiles (personal).   Multiple people can contribute to your Google+ Page from their Google+ Profile as long as they are given admin access. Allowing different team members to manage your page can help maintain an active presence and refreshing content which in turn helps steadily grow your Google+ following.

In addition, Google+’s infancy encourages companies to be leaders in their space. Develop a plan that allows you to be a prominent presence in your industry and take advantage of the platform’s networking opportunities by connecting with others interested in the space.  As people come to trust you as a source of knowledge on a particular topic, they are likely to share your insights with their own following.

Now that you’re onboard and ready to add Google+ to your marketing plan, it’s beneficial to your time management and efficiency efforts to use a tool that helps manage your multiple social media accounts and keep a consistent message between platforms. With a tool like Viralheat, you can manage, post, and engage with your various social media accounts including Facebook, Twitter, LinkedIn, and Google+ from one dashboard without having to sign into multiple accounts. Additionally, the post history feature allows you to reference past posts to avoid duplicate content.

Keep in mind that the best social media marketing plan is a comprehensive one.  This begins with knowledge of the different platforms and their unique features and qualities so you can take full advantage of the benefits each has to offer.

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  • http://twitter.com/MorpheusTrading Morpheus Trading Grp

    Thanks for the tip on Viralheat platform. I’ve been looking for a simple way to manage my various social platforms. Will check it out.

  • http://twitter.com/jsncruz Jason Cruz

    I’m still learning the ropes on G+ :) It is a very visual platform though, but usage is still very minimal in my country (PH).

  • http://BasicBlogTips.com Ileane

    Thanks for the heads up about ViralHeat. I’m giving it a test drive now.

  • http://www.submitshop.co.uk/blog Submitshop UK

    Brilliant blog. Definitely given me something to think about.Some interesting thoughts on the subject. Looking forward to see what else you post in the future.

  • Courtney

    Great to hear it! Reach out to us if you have any questions.

  • Courtney

    Thanks Ileane! I know you’re already test driving it now, please let us know if you have any other questions.

  • Courtney

    Thanks! Happy to hear you enjoyed the post.

  • Courtney

    Thanks for the feedback. I think that platform is definitely still growing and gaining momentum in most other countries too. Still a very powerful platform to consider for marketing purposes.

  • john smith

    When Google recently nixed the invite only approach and opened the
    platform for anyone with a Gmail account, the potential for the
    platform’s growth meant that it was a great time for businesses to
    incorporate Google+ into marketing plans.
    http://www.woodhouseremovals.com.au/

  • http://www.techflashed.com/ Tech Flashed

    Very difficult to compete with facebook , facebook has become integral part of a human being , tough ask for google Plus to get loyal users.

  • http://www.yourseo.com/ Yourseo.com

    Great post.I am totally agree with you.You have shared really some great points with us.Google plus really play important role in seo .I am looking for your more updates .Keep them coming.

  • Courtney

    Thank you, I appreciate the feedback!

  • http://www.facebook.com/profile.php?id=100002164884675 Michał Dybczak

    CNN’s and Nordstrom’s google+ pages from this article don’t exist or links are broken. In first case, does it mean that they gave up on them? How actual this article is? How is doing google+ for business now?