This is a guest post by Kristi Bergeron from Kravetz & Company Public Relations.
Social Media campaigns and contests can add a lot of excitement to brand pages.
If you’ve spent anytime looking around the social web, big brands have been known to go to great lengths to create engagement amongst fans and followers. No matter the size of your business or brand, some of these ideas have some very useful takeaways we can all learn from.
The three brands outlined here will give you a little creative inspiration to bump up engagement on your social media pages.
Not all big ideas need to be complicated
Recently Orangina, that adorable little Orangina soda bottle everyone loves, underwent a social media re-brand. Bulby, the new mascot, has been given full reign of their Facebook and Twitter pages. The unique thing about this campaign is that the brand didn’t go overkill execution. Instead, they took the little orange bottle everyone loves and sent him on an adventure. Bulby, is so simple in design anyone can mimic him and create their own version of his story. The story, usually in the form of a photo, can be uploaded to the Facebook page.
Chances are, you aren’t pushing a soft drink on social and you don’t necessarily need a mascot for your brand or business. However, keep in mind when you are coming up with your next “Big Idea” for your social media channels, it doesn’t have to be complicated. Simple ideas that create big engagement are the best. Pick a strategy, but don’t over complicate it. Just make sure it’s something that your fans and followers can and will engage with.
Create content that drives your fans and followers to action
When it comes to big-brand engagement, Tide has a great track record of giving their fans and followers a reason to like, share and interact. If you visit their Facebook page you will see some amazing content, coupled with tons of great contests and causes. All of these things drive interaction and engagement.
Giving your fans and followers a reason to act is one of the easiest ways to guarantee engagement on your social channels. Simple calls to action work: “like this…” “Tell us…” “RT…” etc. However, sometimes going beyond simple commands and suggesting a real course of action will take your engagement to the next level.
Don’t be afraid to highlight your history
Like advertising Social Media is dominated by storytelling. A big part of telling your story is showing off your history. There are several amazing brands who have found some creative and innovative ways to do this via social media. M&M is one of my favorites. If you look over their Facebook page, you can trace the history of deliciousness all the way back to its launch in 1941!
Your history may not be 70+ years in the making, but it doesn’t mean you can’t share your story with your fans and followers. Blog about it, commemorate special days and don’t forget the importance of filling out your Facebook timeline.
How about you?
What have you learn from big brands in social media that you have been able to implement in your social media strategy? Do you know of any other ideas that small businesses that get inspired from?
Share your thoughts!
