How To Convert More Customers Using Psychology [Infographic]

10 Ways to Convert more Customers using Psychology

At the end of the day, in social media and in business in general, the only goal that counts is converting more customers.

Business evolves. Marketing evolves. The marketplace offers a wide variety of options from more features to better pricing and customer service. It all counts because the prospect is more educated than ever and expects much more than a product delivered to his/her door.

Today, one of the essential elements is how you communicate to them. How you tell your story, how you turn a simple transaction into a relationship, how you take a stand for something, and even your marketing and sales ethics. Display advertising no longer fulfills those needs.

But businesses, including small ones, are learning that the key is in understanding not only who their prospect is but what they want and their behavior as consumers.

This is a great infographic because it can be applied in online marketing but most importantly, in business. It is published by Help Scout, a great tool for help desk management, but I also have to mention my friend Greg Ciotti, who’s behind initiatives like this in the content creation department for the company.

The infographic presents 10 studies in social psychology that can be applied to persuade more customers to consume your products and services.

Enjoy!

10 Ways to Convert More Customers using Psychology

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  • http://taylormarek.com/ Taylor Marek

    Great post. I’ll be referring back to this infographic from time to time. I’m curious Francisco, what one piqued your interest the most? What one works the best for you?

  • http://womeninbusinessradio.com Michele Price

    Wonderful data, now make it with colors we can read without using a flash-light and a magnifying glass

  • UJDIZGHQQX WZJEGCZUURGF

    But businesses, including small ones, are learning that the key is in
    understanding not only who their prospect is but what they want and
    their behavior as consumers.

    http://www.bigstatues.com/

  • http://www.callboxinc.com/ Belinda Summers

    Psychology is everywhere. We can use it anywhere in every situations. As some say it is related to almost everything in our life. Which is true. No people think exactly alike. That is why as entrepreneurs we really have to understand prospects needs and their behaviors and formulate strategies that will turn them into the buying process. Thanks for sharing this infographic. Shared this to various of my social profiles.

  • http://twitter.com/JimZboran Jim Zboran

    Very helpful summary of some powerful psychological tools for converting more customers. Will make a great reference tool… thanks!