I often ask my clients, and sometimes the SocialMouths Facebook Page fans, what is the number one concern when it comes to Facebook Marketing. Most of the time the answer is “getting people to engage with my content.”
With the recent EdgeRank changes, I’ve been paying more attention to how many people that content is reaching, but it’s understandable that our main focus is engagement. Engagement is not directly affected by the number of Likes your Page has, it is a percentage. Getting Likes, comments and shares is also a clear indicator that a portion of your audience is finding your content relevant.
Here is a quick (and tiny) survey via a Facebook question, as you can see “Engagement” is a clear concern.
Let’s be real first
I’m a little hesitant to discuss things like “what type of format” or “what time to post” in order to increase engagement. I believe the success of you Page lies not on how you post content but in the core of your business, however, I understand that marketing on Facebook is becoming harder and harder, specially for small business and some of these techniques can’t be ignored. At least to test them out.
For example, lately I have been sharing blog posts as “images” with a link embedded in the text, it seems to get a lot more traction than a simple link, even if there is a thumbnail present.
This infographic by OPENForum shares with you a few of these little techniques that can help your Page content with a little boost. Most important thing, assuming that relevant content is already in the bag, is to test test test.
How about you?
Do you have any little dirty secrets that are working for you lately? How do you work on getting people engaged? Share with me in the comments section below.