In the last couple of years small business has massively adapted social media and has also become a lot more serious in understanding and integrating it as part of an overall marketing effort.
But where are we today? How much time, energy and money is small business investing?
Vertical Response conducted an online survey with nearly 500 businesses, most of them with less than 100 employees to find out how much time is spent, what social platforms are being used and how much money they spend on tools to be able to manage, publish and analyze these efforts.
Some of the key findings (shown in this infographic) are:
- Time spent has increased compared to the previous year but, small businesses still struggle with the workload social media represents
- CEO’s and owners are spending less time and are looking forward to keep decreasing their involvement
- Most of the weight is put into Facebook and Twitter and many are ignoring other platforms like Google+, Pinterest and even LinkedIn
- A surprising 55% of the surveyed companies have a blog
- The most time-consuming task in social media is finding and publishing content
- 36% rely on paid tools to publish and analyze, which I think is still low
Is your business represented in these numbers? Are you spending more or less time and money than what we see here? Share with us in the comments section.
Infographic courtesy of Vertical Response.