Facebook Growth Of Its Mobile Users [Infographic]

Facebook Mobile Growth

Are YOU ready to do business on mobile devices too?

As you probably have been hearing through most of 2012, you are living a post-pc era, the transition between notebook to smartphone.

Twitter says around 60% of its users access the platform via mobile devices. Instagram has reached 100 million users, in this case we know 100% of its users are mobile.

So where is Facebook in the mobile segment? How is it growing and how you, as an entrepreneur, need to be aware and adapt your business.

SocialBakers has published this infographic to display statistics from Facebook’s mobile growth from May to August 2012. According to this infographic, Facebook has reached 543 million mobile users, a 57% of its total user base. It also provides data about what devices and operating systems are being used to access it and how the penetration is happening globally.

You, as an entrepreneur, show be asking yourself this simple question: Am I ready to do business on mobile devices too? I’m not just talking about having one of those apps that turn your blog content into a generic app, but to really enable your prospects/clients to communicate your brand and do actual business with you.

Facebook 543 million Mobile users

Infographic courtesy of Social Bakers.

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About Francisco Rosales
I'm the author of SocialMouths. I also help entrepreneurs and small businesses turn their vanilla "web presence" into a profit powerhouse using techniques on social media, content and email marketing to generate traffic and convert to leads and sales. Caffeine addict and a hopeless fan of Dr. Sheldon Cooper. Bazinga! Learn more

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  • http://twitter.com/ProfitDuck Profit Duck

    Have to say… I hate Facebook on my mobile (iPhone), just seems to clunky. Prefer to wait and look on the website.

  • professional copywriting

    The popularity of social networks on mobile
    devices isn’t that surprising really. Many people use Facebook or Twitter to
    arrange their social lives in much the same way that we once used the phone and
    later SMS messages. In addition, the convenience of being able to catch up with
    your friend’s status updates while you are waiting for a bus or some other
    mundane thing makes mobile devices and Facebook a natural pairing.

  • http://www.socialmouths.com/ Francisco Rosales

    Just curious, Have you tried the latest version of the iPhone app? I really use the Page Manager App but people seem to be happy with its performance, specially with how light and fast it feels.

  • http://www.socialmouths.com/ Francisco Rosales

    I agree, I often find myself plying with Instagram in those moments. From a business point of view, we’ll see if this evolves to actual transactions.

  • http://twitter.com/David_Webb David Oreshok

    if You use N900 with Linux Maemo Facebook doesn’t understand that is it mobile phone. Google also identity this smartphone as desktop with Debian Linux

  • http://www.marketingtechblog.com Douglas Karr

    It should be noted that those countries with the highest penetration often lack both electricity and desktop computers anywhere. You’ll find that many people charge their phones off of their car chargers.

  • JerryDRoss

    Francisco,
    Great information. Using mobile devices for social media and many forms of computing is certainly growing around the world.
    I found it interesting how popular it is in so many countries around the world. We tend to forget that we are interacting with people around the world, not just in our native country.
    Thanks for sharing!
    Jerry

  • Kelsey K.

    I think that this information was very helpful to entrepreneurs and businesses. It is crucial for businesses to see these numbers and realize how important Facebook, Twitter, and Instagram are to the company’s marketing and PR groups. By seeing the numbers in a variety of charts makes a bigger statement.

  • http://www.brickmarketing.com/ Nick Stamoulis

    What this means for businesses using Facebook to market is that content shared on Facebook should be mobile friendly. You need to capture someone immediately on Facebook. They aren’t going to go back and find your content on a desktop later.

  • Tyson

    I do most of my browsing on my phone. Nothing was more frustrating than Facebooks’ lack of a quality mobile app. Poor load times, etc. The new fixes have helped that, but it is still buggy. A lot of webpages have started implementing mobile friendly versions, but they often loose out on slow load times and poor control functions. Mobile compatibility needs to be weighted quite heavily when doing design. Thanks for the infograph!

  • http://www.bloggingcage.com/ Kulwant Nagi

    Facebook has been exploded in such a short time that no one is going to repeat the history.

  • http://www.bloggingcage.com/ Kulwant Nagi

    This is the biggest media these days..

  • Alexis Long

    Twitter says around 60% of its users access the platform via mobile
    devices. Instagram has reached 100 million users, in this case we know
    100% of its users are mobile.

    http://www.carpet-cleaningexperts.com/

  • Lynelle Hallman

    So where is Facebook in the mobile
    segment? How is it growing and how you, as an entrepreneur, need to be
    aware and adapt your business.

    http://www.earthandwaterstudios.com/

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