It aims to provide answers to the most common questions of managing your Facebook Page.
At the moment, Minilytics provides you with 4 important metrics based on your past performance, to help you adjust your strategy.
You should know that the point of this tool is not to dive into deep data but to get a quick overview of how Page content is doing. It’s great for people that want to be aware of their performance but find other analytic services or even Facebook Insights too overwhelming.
Like I said at the beginning of this post, the tool is completely free and all you have to do is connect your Facebook account and let it do its magic.
So let’s look at the 4 metrics offered here (not in order):
How many Fans am I reaching?
Of course one of the essential metrics in Facebook Marketing is Reach, or how many people your posts are actually reaching. As you know, it’s said that the average is around the 16%, which doesn’t doesn’t necessarily mean you should expect that.
Minilytics will tell you it’s looking at the performance of your last X number of post, in this example you can see it’s gathering data from the last 7 posts. It’s giving you not only the average but also the highest and lowest posts within that range of data.
Who are my fans?
“Who are my fans” is basically a quick snapshot and more visual version of the “Who you reached” complicated charts provided by Facebook Insights. You can easily read the gender and age groups.
Best Type of Post?
In this case, Minilytics is gathering data from the last 100 posts to analyze what type of post is performing best with your audience. Of course when we talk about “Type” we are referring to the media, photos, videos, status or links.
If you are not used to posting images on your Page, there is no way of knowing how they will perform. Remember that we are talking about data from your past performance.
Best time to post?
Now this is a bit controversial if you ask me. I don’t think anybody can tell you what the best time to post is, specially with so many factors to consider like time zones, time zones of your audience depending how global your page is, the industry, etc.
In this case, Minilytics is looking at the when your Fans commented in your last 100 posts, which I think is a good start because is based on content engagement.
I will emphasize on this point again, just to be cristal clear, if you have never posted content on your Page at 9 am, then you’ll never know if that will perform better than 10 am because there is no data to compare.
You want it to go?
You also have the option to print, download or get a link for your report.
Over to you
Now, Minilytics promises to add more questions frequently. It will be interesting to see what they come up with next.
What questions do you have that will love to see answered? Share with us in the comments section…