The Rise Of Infographics In B2B Content Marketing

The Rise of Infographics

Would you be surprised if I told you that Infographics keep gaining popularity?

Of course not, you see them everyday on several websites, including this one. But what if I told you that Infographics are the fastest growing content format in B2B marketing? Now we’re talking.

According to a recent survey by IDG, while the leading content tactics are case studies, white papers and ebooks, the use of infographics has increased 1.5x from last year and it’s the fastest growing format in business to business content marketing.

The survey also reveals that the most important ingredient for effective content is… wait for it… Engaging and Compelling Storytelling.

I want to share with you the awesome Slideshare presentation IDG published a few days ago, which includes a lot more than just these digits on Infographics. Hope you enjoy it.

 

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