Facebook publishes its own infographic to explain how advertising works (and hopefully sell you some ads…)
The reason I’m sharing it with you, even tough it’s mostly a sales pitch from Facebook, is because it does a great job explaining the concept if you have never experienced running an ad campaign on the network and, I’m more interested in the educational side of it.
Also very important, notice the Ads for the News Feed. Perhaps Facebook finally realized that in order to be more attractive to brands, ads need to be a lot more prominent, in other words, in your face.
Enjoy the Infographic.
Infographic courtesy of Facebook.