Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them [Infographic]

Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them

How well do you know your customers? Do you know them as well as they know your business or brand?

In today’s business economy, sales don’t come as easy as they used to. We deal with a much more educated consumer that wants to become familiar with your product or services as well as your competitors before committing.

And sometimes one small thing you say or do, or don’t… can trigger a new sale or make a customer happy. Or the other way around, of course.

But if you don’t know your customers…

This Infographic by Help Scout (and research by my friend Gregory Ciotti) is not completely related to social media, even better, it reflects some of the things you need to know about your customers way before you jump on social media to start communicating.

If we fully understand these points, it will be much easier to implement a way of communicating with customers, focused on satisfaction. In social media and any other channels.

In other words the formula is: Business goals first, then social media to help you reach those goals

Example

My favorite is #2, Personalization. I remember my dad used to love this particular restaurant. The interesting part to me however, was how the feeling was mutual, the minute he walked in there, everybody from the host, to the waiters to the chef will say hi to him using his name with an automatic smile on their faces. I was impressed and I know for him those details were important.

  • How can you apply that kind of personalization in your communications with your customers?
  • How something like this can improve those relationships?
  • How can you integrate personalization into your social media strategy?

Start by knowing your customers better

Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them

Infographic courtesy of Help ScoutResearch by Gregory Ciotti

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  • Crystal K. Wiebe

    What a great infographic! Of course, I’m a little biased because I work for a promotional products company, but looking at this list, it’s easy to see how marketing gifts could help brands do many of the things recommended.

  • http://www.sparringmind.com Gregory Ciotti

    Thanks Crystal! Glad you liked it. Over at Help Scout, we’re all about gifts too; taking care of the customers you have should be the #1 priority, for sure.

  • Chika Green

    And sometimes one small thing you say or
    do, or don’t… can trigger a new sale or make a customer happy. Or the
    other way around, of course.

    http://www.apluscomputersolutionsllc.com/

  • Lana M.

    Love the infographic. Makes sense when I think about it.

    P.S. I came to your site via Pinterst :-D

  • Desire Mccue

    And sometimes one small thing you say or do, or don’t… can trigger a new
    sale or make a customer happy. Or the other way around, of course.

    http://coppermoonusa.com/

  • Chanel Ramirez

    Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them [Infographic]

    http://www.radartrafficdefence.ca/

  • Graphic Design Tutorials

    It’s always good to be reminded of things like this, so thanks. I don’t always like Infographics – I think most of them are a mess, but this is clean and you can read it! Always helps.
    I do have a question if I may. I notice that you don’t use ‘Categories’ on your site. ANy reason why not
    Caroline :)

  • James

    Spot on about the personalization. Why else would people actually pay extra for those dumb vanity plates? Every time you see a car with the most ridiculous message, you know someone actually paid good money for that…just because it was personalized.
    http://www.profromgo.com/how-to-write-for-the-fickle-internet-user/

  • Rosann Peace

    And sometimes one small thing you say or
    do, or don’t… can trigger a new sale or make a customer happy. Or the
    other way around, of course.

    http://ironmenmovers.com/