This is a guest post by Margaret Jules from SEO Morpheus.
Of late, Negative SEO has been much in discussion. Many people are spreading false information about this concept being a new one.
But is it really so?
Actually, Negative SEO is not a new concept to deal with. Ever since the concept of search engine optimization hit the market, there has been positive and negative SEO strategies. Shady tactics were there during the past as well in this present era. In fact, it will continue in the near future also.
Applying negative SEO strategies can help in quick success; but, site’s reputation will definitely come at stake. So, be very careful and stay away from negative SEO attacks.It is also necessary to identify the necessary negative SEO threats and opt for proper preventive methods. Before learning about the steps to prevent negative SEO attacks, it is necessary to know one basic thing. Negative SEO do require high dedication, monetary involvement, and time to work properly. Not every site can be easily targeted with such an approach.It is not only about those low quality websites that are pointed by the site. It will never hurt the reputation of a site as long the other factors are carried out in a proper manner.
Those who have carried out some unsavory activity in the past regarding website false hosting, then chances are there that there will be negative SEO attacks. However, if someone has taken enough time to develop a website while focusing strongly on certain organic strategies, then lesser chances of negative SEO attack is there.
Below are some points that emphasizes strongly on identifying negative SEO threats and suitable prevention steps to apply.
Setup for weekly Emails
Google Webmaster Tool is one of the best option available for setting up the website for weekly email notification. The “email forwarding” option is present in Webmaster Tool. However, it is better to update the site in Bing’s Webmaster Center for receiving emails where there is some new messages. It can be set on a weekly, daily, or even monthly basis. Having connection on two notable search engines will help in receiving immediate notification as soon there is something wrong or negative with the site.
Check the Website on a regular basis
Hand checking of the website is a must. It is better to appoint a professional for such an act. The volunteer will work privately and will provide updates on the performance of the website. Pay some remuneration to the volunteers for their time and effort. This is one of the process that helps in identifying the performance of the site on a regular. This process gives you peace of mind that the site is working right and also gives you some information about usability.
Regular tracking of Site Links
There are several online web tools like Majestic SEO, AHREF, and OpenSIte Explorer available that can effectively track down the we link metrics. Choose any of these availale tools and use it regularly for output. Focus strongly on the total number of root domains and links associated with the site. In case there is some changes, the reason needs to be sorted out.
So, let’s start with the above mentioned three procedures to check whether the site is attacked with negative SEO or not. In fact, take time to develop sites while following the above mentioned strategies and negative SEO will be out of question.
Photo credit: pasukaru76