Is Influence Moving Prospects From Likes To Buys? [Infographic]

How shoppers are moving from Likes to Buys

And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales.

Are Likes eventually turning into Buys?

We have been talking about social commerce for a while here at casa de SocialMouths and today, we have a good infographic from the folks at Coupon Cabin that shows some interesting data:

The reason social media users are following brands divided by gender – The study by Burst Media says the #1 reason is to keep up with content. In my opinion, people follow a brand to get something in exchange, a discount or special deals. I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.

18% of social media are influenced by friends behavior – This is what we have talking about to small business, look at social media as a discovery and recommendation engine. This is the core of Earned Media. People are influenced by their friends much more than by any advertising.

The “Age Factor” – Individuals under 35 are more likely to be influenced by their friends behavior than a 55 year-old. There are a lot of elements to play with here but it’s basically just human nature, younger people rely more on others opinions than a 55 year-old. Which doesn’t mean you should ignore this, it is very important that you consider these things when approaching your audience.

From Likes to Buys

Infographic courtesy of Coupon Cabin

 

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  • http://www.moderngreetings.com/ minnie mouse invitations

    I will “follow” that brand.

  • http://hcgezdrops.com/ Carol

    And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales.

     

  • Phil

    And we keep trying to close the gap between infographics and legible print. 

  • Myspalmer

    Yup! We’re all trying, ome desperately, to turn our social onlookers into active (and repeat) buyers. But is it actually happening? And if so to what degree? This infographic offers the stats but I’m in agreeance with the post. Discovery and Recommendation engine more than ecommerce.

  • http://www.capitol-partners.com/ Indira Rousseau

    why your business or agency should implement a Sandbox page as part of your editing process.

  • http://www.heartgalleries.co.uk/peter-smith Glennis Pogue

    close the gap between discovery and recommendation through Social Media and actual sales.

  • http://www.burlingtonjunkremoval.net/ Lerane

    I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.

  • http://www.karmaloopcouponcodes.co/ Qiana Osburn

    And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales.

  • Natalie Logan

    And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales.
    http://www.mcelveen.com/index.htm

  • http://www.socialmouths.com/ Francisco Rosales

    Sorry Phil, I know what you mean but it’s not my Infographic.

  • http://www.socialmouths.com/ Francisco Rosales

    Great point, using social media as vehicle to drive sales, not close sales. Thanks for your comment.

  • Jake

    Interesting. Like I’d expect, it seems like “likes to buys” and loyalty are less common as the products become less expensive. Food gets the most loyalty, but then again – it’s not that expensive to buy a single meal. Wireless services on the other hand – people are going to think about their choices a lot more before deciding on a smart phone and 100+ dollar per month data plan.
    http://www.profromgo.com/seo-metrics-facebook-par-backlinks/

  • Allegra Ingle

    And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales.

    http://www.lifetrainers.net/

  • joseph12
  • http://www.socialmarvels.com/ Shaun

    Then we look for a way to track that ‘drive’ and throw it back into an analytic. Agencies have fun defending the drive concept, but I definitely agree with it. Very similar to Actions vs. Clicks in FB Ads.