5 Tips To Make Your Blog Posts More Social

How to make your posts more social This is a guest post by Andrew K Kirk from Face The Buzz.

Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction.

1. Embedded Tweets

Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog. Best of all, users can interact directly with a tweet inside your website. See this tweet from Francisco:

Of course you can see the tweet text, but you can do so much more. You can follow him, reply, retweet, favorite the tweet, and click on any links directly from the blog post. Basically anything you can do at Twitter.com, the same features can be executed inside your blog. See my full How-To Guide for complete instructions to do this on your blog.

2 . Social Sharing Buttons

You just wrote a killer blog post and your readers are now much wiser. Let him/her share your great knowledge and make it easy to do. Social sharing buttons are the answer. Use a pluggin or widget to add buttons for the most popular social networks. Here are two great options:


Social Sharing - Sexy Bookmarks

With over 1.6 million downloads, this social sharing tool is used on a lot of sites. And it’s not just Twitter and Facebook. You can select from over 100 services to which you can add a sharing button. Shareaholic icons can be animated and you can also choose to display the number of shares on each social network.

Digg Digg

Face The Buzz Blog used Shareaholic – that was until I found Digg Digg. Francisco uses it on his site as well. It has several configurations, including vertical or horizontal, floating or static, and can show share totals for each social network. I prefer the floating, vertical implementation. It’s simple, clean, and makes your sharing buttons immediate available at all times.

3. Tweet This

This is my favorite of the tips discussed because it really grabs your readers’ attention and drives them to take action. Basically, you provide your reader a ready-to-tweet fact or statistic and a link to tweet it out, all directly from inside your blog post. With a single click, your readers tweet out a cool stat, plus a link to your blog post.

I really like this technique because it is beneficial for your reader and you. You make your reader look smart by sharing a fact on Twitter, while you get promotion for your post. It’s especially useful for posts with infographics. Here’s the end product (Go ahead – click it!).

67% of B2C companies and 41% of B2B Companies have acquired a customer through Facebook. < Tweet This

It takes a small amount of setup, but is totally worth the effort. Here are the steps:

  1. Choose your text. It should be informative and grab attention; statistics are great. Make sure it is less than 115 total characters (with spaces).
  2. Use Click to Tweet, a free service which will create the link.
  3. Paste your text from Step #1 into the Click to Tweet window.
  4. Get the URL for your blog post you are adding the link. Note: Your specific URL structure will vary and may include date, category, or other info. Make sure you plan accordingly to get the correct URL!
  5. Shorten the URL, using bit.ly, goo.gl, or your favorite URL shortening service.
  6. Add the shortened URL to the Click to Tweet window.
  7. Click the “Generate Link” button.
  8. Add the Click to Tweet link to “Tweet This”.

I also made this quick video to walk you through the process step-by-step. Leave questions in the comments.


4. Social Media Stories

The line separating social media and blogging has become blurred and you can literally mashup the two. Interactions and content created out in the social web can become directly involved your blog posts and make it much more social.

Using a service such as Storify, you can curate content from social networks, including Twitter, Facebook, YouTube, Flickr, and Instagram to gather material to build social stories. The result of bringing together this media scattered across the Web, is dynamic, social content. Embed these directly into your blog posts and add your own narrative to create a social story.

5. Social Commenting

Comments are blog writers reward for a job well done. The result of your writing is the questions and praise you receive from your readers. Comments become a micro social network which lives within your blog. But, these comments don’t have to be contained solely inside your blog. There are several options which make comments on your blog posts social.

Facebook Comments Box

Facebook Comments Box

Facebook has created Comments Box, a social plugin that enables user commenting on your site. Commenters use Facebook account to create comments. Comments are social relevant, meaning that comments are displayed to readers based each individual’s social graph, with the most relevant comments from friends or friends of friends.

Additionally, each commenter has the option to “Post to Facebook”, which will result in a story appearing on friends’ News Feed, with a link back to your site. Then, friends and people who like your Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. All these threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made – talk about making your comments social!


Disqus Logo

Disqus is a commenting platform, which is used on this blog, that is all about encouraging quality discussions over one-dimensional comments. There are too many features to cover in this post, but here are the social sharing highlights:

  • Social Users can easily share any comment or discussion thread to their favorite social network. Sharing directs new referral traffic directly back to your site.
  • Social Tagging – Just like with Facebook and Twitter, the @mentions, allows any commenter to easily bring in others people into a discussion thread. Comments can be tagged with a user’s Disqus, Twitter, and Facebook username. Mentioned people are notified and encouraged to join your community.
  • Voting System – A smart voting system surfaces the best content on the page. The community can vote up the best and down vote the bad—all while an even smarter system helps to prevent the silencing of different ideas.
  • Reactions – Discussions around your content happens all over the web. Disqus finds these conversations from Twitter and displays these direclty on your website.


You’ve created great content and you want it to be shared. Making your blog posts more social with help. Which tip is your favorite? Did I miss any important ones? Leave your thoughts and questions in the comments below.

  • Thanks Francisco. It was blast to work with you. Also, I can answer any readers questions or comments here. 
    Looking forward to more @SocialMouths:disqus  collaborations. 

  • Great stuff Andrew! These are awesome tips that many people are not using.  Those share buttons are crucial. I love the tweet this section.  We will definitely start using it for our site.

  • Thanks @nelsonta:disqus ! Those links are social sharing gold. You make your readers look smart and they share your content. It’s a win-win.

  • Andrew,

    Do you worry about Facebook Comments in regards to “Not Owning” the comments?

    That is the beef I’ve heard with Facebook comments.


    Great post thanks!

    Ryan H.

  • Greetings 

    I believe these are worth full tricks, ever-green aspects to socialize the blog posts.

    Thanks for sharing.   

  • @twitter-447720389:disqus , Thanks for the kind words. Try one of them out and let us know how it goes. 

  • Geoff Reese

    Thanks for sharing this Andrew.

    Love the Tweet This tip.  Thanks for supplying the steps for it and not just telling us about it.  That’s a great help! I’ll for sure use it.

  • Awesome Andrew. I got into some similar territory here, which your readers may enjoy: http://feldmancreative.com/2012/07/social-media-getting-it-requires-getting-into-it/

  • Thanks for the heads up on Disqus.  Just registered.

  • @greese59:disqus , Glad to help. It’s pretty amazing to think that blog comments have become an entire social media system within itself. Cheers! 

  • @greese59:disqus , The Tweet This tip is a blast and Readers eat it up, or I guess I should say they “Tweet it up” 🙂 

    Have fun and make sure to share with us any posts in which you use the tip!

  •  @ryanhanley:disqus , Thanks for bringing up such a thoughtful question. Amazing discussion point of blog commenting systems!

    Commenting platform choice is closely related to the longevity of the content you create. For most of us, we’re hoping to create content hubs where our valuable information, including comments, has a place to live and be discovered over time. This seems to the case for SocialMouths blog and is true for my Face The Buzz blog, and is probably true of most bloggers. Therefore, it is important to “own” these comments and be able to transfer them across any commenting system.  

    But, news sites, which tend to care more about breaking a news story, which have a shorter lifespan, seem more concerned with driving traffic by harnessing social commenting systems. For example, Mashable and TechCrunch use Facebook Comments. These two sites have massive comment data, but seem to favor drawing in an audience with social comments, then concern for the actual data itself. 

    Do you agree or disagree?

  • Thanks to @SocialMouths:disqus  for the great email copy this morning about this post. I love how you craft unique, individual email remarks for each post. I need to get into that level of detail for Face The Buzz email newsletter. 

    I have question for you, Francisco? You mentioned in your email “…there are a few ideas ideas here that I bet you don’t know yet. I picked up a very cool one I didn’t know!” 

    Can you share with us which tip was new to you? Thanks! 

  • Andrew, thank you for all the great ideas. I especially like #3, and will be implementing shortly on my blog.

  • I completely agree and that’s an excellent answer.  I hadn’t thought about the difference between a News site and the classic blog and difference in need.


    Ryan H.

  • @mdyoder:disqus , awesome! Make sure you come back and share your great examples of using the “Tweet This” link on your blog. 

  • Hey Andrew,

    Nice post man. I think Facebook comment system isn’t going to help to be more social, Instead it makes a blog slow load.

  • @60e458a5024258add9de7cb2857ef314:disqus , Great point, websites which are slow to load can greatly increase abandonment. But, Facebook Comments live both on your blog and inside Facebook , which seems to make it more social. 

    Can you explain why you think it won’t make it more social? thanks! 

  • One thing to be careful about when embedding Storify content onto your site is that it REALLY slows your site down. Remember, it has to load ALL of that onto your blog when it loads, so if it’s really long, it’s best to just leave it on Storify. 

  • Look at it this way…how can I share something when I’m too impatient to wait 45+ seconds for the content? 

  • @JTDabbagian:disqus  – I hear what you’re saying. The slow load times will have a detrimental impact on user experience and then sharing will be hurt as a result. 

  • @JTDabbagian:disqus Great point about  Storify  and load times, important considerations! 
    It might be more practical to only important one or two specific tweets and then provide a link to the storify story for my more context. 

  • Great and thoughtful article, Andrew. I wonder if you recommend bloggers to integrate social login (i.e. login through social networks such as Facebook, Google, Linkedin etc) through third party services like LoginRadius?

  • Great stuff and easy to do! I love #1.! Went directly to my blog and embedded a tweet. Too easy! Thanks!

  • @jowattonline:disqus That’s awesome that you took a new skill and put it to use immediately. I’m sure your audience will appreciate the extra effort! 

    Grab more of my great tips each week in your inbox. Sign up here http://facethebuzz.com/email-subscription/

  • @twitter-62727730:disqus , If login is an important of your site, then a simple one click login has been shown to convert higher than requiring name/username/email to login. You should always split test on your own site to find out what works best for your user base. 

    However, I see a login feature being much more useful to web apps, forums, and community sites, than to bloggers. 

  • Thanks, Andrew!

  • i found this to be extremely helpful. thank you!

  • Great post! you have indeed discussed very good tips. It will be very helpful indeed.

  • Duranojustin

    Great post! I love the point of your article and it is full of information.

    Thanks for sharing.

  • @BetaMotivation:disqus  Awesome. Thanks, for stopping by to learn more about making your blog posts more social and for sharing the love! 

  • andre

    Thanks for the tips! I also recommend  adding pinterest buttons for any photo bloggers out there…

  • @Pinterest:twitter ‘pin’ buttons are another great social sharing button that can help to make your blog posts more social! 

  • Thanks for the post @andrewkkirk:disqus . 

    I love ‘Tweet This’ and don’t think enough people are taking advantage of it (myself included.) 

    Thanks again for the tips. 

  • Thanks @freydrew:disqus ! It’s a really fun addition to any blog post. I love how it seamlessly transitions from a blog post link to a tweet. 

  • Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction.

  • Twitter and displays these direclty on your website.

  • More social and more engagement. That’s the hope

  • Great article.  Thanks for the information to help bloggers get the most response and social network exposure. 

  • @c1ab5fee0f69c2f64c93dd92a94daf30:disqus Glad you liked the info. Bloggers are doing a great marketing effort; more exposure is key!

  • Stefan

    A bit late, but still: excellent job!

    Your approach #3 (Tweet This) is exactly what I was looking for. ImhO it’s the right thing to do. Easy for readers to use, looks good, …

    Two questions I have:

    1. Are you aware of a plugin that sort of automates this procedure?

    2. How did you get the cool layout of the tweet with the large quote on the left? I guess it’s related to the theme. I am using WordPress’ TwentyEleven and there, it looks sort of lame… Any hints where I could get started?

  • Stefan –

    The feature has been one of my biggest wins to date. People love it!

    1. Great question. I don’t know of a plugin to automate it. I’ve thought about what would be required to build one myself. If you built people it, I’d use it.

    2. The visual layout is directly related to your Theme (and it’s CSS). I’m not a designer so for all my sites, I use a PageLines Theme, a drop-and-drag design tool. Let me know if you have other questions.

  • In #2 about Shareholic, you say “You can select from over 100 services to which you can add a sharing button.” However, I don’t see anywhere I can choose services.

  • It is a must to put social media plugins in every contents you post on internet. It helps your content to be known in those platforms. You can never what will happen tomorrow. If you are a company looking for online leads, you could actually take advantage of this strategy.

  • Tips on Blogging

    thanks for the great post.and the tips it really helps me too.thanks for sharing info.

    Tips on Blogging

  • Suzettes

    I have always admired your writing style. Thanks, it was a healthy reading.

  • I’ve found Clicktotweet help a lot with boosting my tweets. Anything that lessens the number of clicks for the user works great.

    I tried Facebook comments briefly and left it since it made my site load slow. I haven’t tried the embed tweet feature yet (yes, surprise!). Thanks for the headsup.

  • The Clicktotweet is such a great feature and demonstrates how interact your writing can be.
    Thanks @janesheeba:disqus!

  • Amyz

    Me too. But it took to much time 🙂

  • Kristina Smith

    It’s true that social buttons specially social sharing buttons help in making your blog more social but to make it popular you must have some good writing skills and for that you must go through some writing tips to improve your writing skills.

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