Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction.
1. Embedded Tweets
Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog. Best of all, users can interact directly with a tweet inside your website. See this tweet from Francisco:
— Francisco Rosales(@socialmouths) July 12, 2012
Of course you can see the tweet text, but you can do so much more. You can follow him, reply, retweet, favorite the tweet, and click on any links directly from the blog post. Basically anything you can do at Twitter.com, the same features can be executed inside your blog. See my full How-To Guide for complete instructions to do this on your blog.
2 . Social Sharing Buttons
You just wrote a killer blog post and your readers are now much wiser. Let him/her share your great knowledge and make it easy to do. Social sharing buttons are the answer. Use a pluggin or widget to add buttons for the most popular social networks. Here are two great options:
With over 1.6 million downloads, this social sharing tool is used on a lot of sites. And it’s not just Twitter and Facebook. You can select from over 100 services to which you can add a sharing button. Shareaholic icons can be animated and you can also choose to display the number of shares on each social network.
Face The Buzz Blog used Shareaholic – that was until I found Digg Digg. Francisco uses it on his site as well. It has several configurations, including vertical or horizontal, floating or static, and can show share totals for each social network. I prefer the floating, vertical implementation. It’s simple, clean, and makes your sharing buttons immediate available at all times.
3. Tweet This
This is my favorite of the tips discussed because it really grabs your readers’ attention and drives them to take action. Basically, you provide your reader a ready-to-tweet fact or statistic and a link to tweet it out, all directly from inside your blog post. With a single click, your readers tweet out a cool stat, plus a link to your blog post.
I really like this technique because it is beneficial for your reader and you. You make your reader look smart by sharing a fact on Twitter, while you get promotion for your post. It’s especially useful for posts with infographics. Here’s the end product (Go ahead – click it!).
67% of B2C companies and 41% of B2B Companies have acquired a customer through Facebook. < Tweet This
It takes a small amount of setup, but is totally worth the effort. Here are the steps:
- Choose your text. It should be informative and grab attention; statistics are great. Make sure it is less than 115 total characters (with spaces).
- Use Click to Tweet, a free service which will create the link.
- Paste your text from Step #1 into the Click to Tweet window.
- Get the URL for your blog post you are adding the link. Note: Your specific URL structure will vary and may include date, category, or other info. Make sure you plan accordingly to get the correct URL!
- Shorten the URL, using bit.ly, goo.gl, or your favorite URL shortening service.
- Add the shortened URL to the Click to Tweet window.
- Click the “Generate Link” button.
- Add the Click to Tweet link to “Tweet This”.
I also made this quick video to walk you through the process step-by-step. Leave questions in the comments.
4. Social Media Stories
The line separating social media and blogging has become blurred and you can literally mashup the two. Interactions and content created out in the social web can become directly involved your blog posts and make it much more social.
Using a service such as Storify, you can curate content from social networks, including Twitter, Facebook, YouTube, Flickr, and Instagram to gather material to build social stories. The result of bringing together this media scattered across the Web, is dynamic, social content. Embed these directly into your blog posts and add your own narrative to create a social story.
5. Social Commenting
Comments are blog writers reward for a job well done. The result of your writing is the questions and praise you receive from your readers. Comments become a micro social network which lives within your blog. But, these comments don’t have to be contained solely inside your blog. There are several options which make comments on your blog posts social.
Facebook Comments Box
Facebook has created Comments Box, a social plugin that enables user commenting on your site. Commenters use Facebook account to create comments. Comments are social relevant, meaning that comments are displayed to readers based each individual’s social graph, with the most relevant comments from friends or friends of friends.
Additionally, each commenter has the option to “Post to Facebook”, which will result in a story appearing on friends’ News Feed, with a link back to your site. Then, friends and people who like your Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. All these threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made – talk about making your comments social!
Disqus is a commenting platform, which is used on this blog, that is all about encouraging quality discussions over one-dimensional comments. There are too many features to cover in this post, but here are the social sharing highlights:
- Social - Users can easily share any comment or discussion thread to their favorite social network. Sharing directs new referral traffic directly back to your site.
- Social Tagging – Just like with Facebook and Twitter, the @mentions, allows any commenter to easily bring in others people into a discussion thread. Comments can be tagged with a user’s Disqus, Twitter, and Facebook username. Mentioned people are notified and encouraged to join your community.
- Voting System – A smart voting system surfaces the best content on the page. The community can vote up the best and down vote the bad—all while an even smarter system helps to prevent the silencing of different ideas.
- Reactions – Discussions around your content happens all over the web. Disqus finds these conversations from Twitter and displays these direclty on your website.
You’ve created great content and you want it to be shared. Making your blog posts more social with help. Which tip is your favorite? Did I miss any important ones? Leave your thoughts and questions in the comments below.