Blogs And Pinterest As The Most Influential Recommendation Engines [Infographic]

Blogs are the most influential media for purchasing decisions One of the most important aspects of social media, specially for small business using it as a marketing vehicle, is its power as a discovery and recommendation engine.

Only when a purchase is made, you complete the marketing circle.

But in order to get to that point, your content gets distributed and shared around the web. It gets in front of people as a recommendation from a friend. As digital word-of-mouth.

We know people trust a recommendation from a friend more so than any other message they get bombarded with during the day. This is based purely on trust.

Trust drives action.

Now, can different media vehicles carry more trust and more influence than others? Do people trust a recommendation more when the message is delivered via Facebook than when it does from Twitter or vice versa?

According to this Infographic from JumpThru, the vehicle matters.

I agree to some extend. I think the main reason people are more open to get a recommendation from certain platforms than others is simply due to how they perceive those platforms.

I said this before. Facebook users spend more time than in any other website, however, their focus is mainly in connecting with friends and family (which is clearly reflected on the Infographic), not on finding cool products or deals.

Pinterest users on the other hand, are there to find cool stuff. They are open to get a recommendation. I’m not sure that it is based only on trust.

As you will see in this Infographic, Blogs are by far the biggest influencer when it comes to purchasing decisions. I attribute this to two factors:

  • One is that people approach blogs with an open mind to learn something about a particular topic
  • And how influential the blogger is. If this is an individual I trust in that specific niche, I am more likely to take a recommendation from that blog

Another important point, I think, is that if I recognize an individual as an authority in a niche, I’m pretty sure I wouldn’t care if his/her recommendation came from Pinterest, Facebook or a blog post.

So what is the lesson here?

Good question. I don’t like looking at Infographics ’cause they’re pretty. This one in particular gives you a great idea of how different networks have different purposes. As a small business/entrepreneur, you should be able to identify these differences.

Why? Simply because this will help you understand how your message should be delivered. For example, you can be much more direct in recommending a product on Pinterest while there are other networks where you focus on being resourceful.

By the way, the fact that this survey was conducted with women only does not change the point made in this post. Also, I really don’t think the results in a mixed survey would be that different.

What do you think?

Do me a favor and share your thoughts about this, I really want to see what your take is.

Social media as a recommendation engine

Infographic courtesy of JumpThru.

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  • http://www.logallot.com/ Sonia

    Women are no joke when it comes to blogs. Mom bloggers really do dominate blogs well (in their niche) and when they do giveaways, reviews or create posts, it spreads like wildfire. Maybe its the communities they build and how well they interact with one another, but it works.  Brands love working with them and they reap the benefits financially too (providing that they started years ago before blogs exploded).

    Some Mom bloggers get a bad rap, but they are a force to be reckoned with. And I think ladies are more visual too…hint: why blogs with food do so well because they can visualize how it will taste or how to make it themselves.

    This infographic was spot on and there are many blogs out there that back this up. Example: TheSitsGirls.com. 

  • Linda Gabriel

    I love this, and wanted to share it on Pinterest, but the infographic wouldn’t pin. Go figure! LOL

  • http://twitter.com/hersocialnetwrk hersocialnetwork

    Great post!  I think that blog are very powerful because they are “trusted” reach.  They aren’t sales oriented, they are honest reviews on products from someone you trust.  Same with facebook.  Pinterest is like window shopping…you start to make a list of things you’re going to purchase or save for. 

    Great job with the infographic!

  • http://www.ochumanrights.com

    This was very helpful. I found that blogging as credibility. Social media is the carrier. A friend once told me that there is a glass ceiling until one is an author. Author’s sell more and more of an audience because they are regarded as experts. The same is for a blogger to some degree. If you have to write and develop a large audience before most people will take you, your product of service seriously.

  • http://www.socialmouths.com/ Francisco Rosales

    Yup, in many cases the goal of being a published author is to gain status rather than making money.

  • http://twitter.com/coombemill Coombe Mill (Fiona)

    Really interesting. I am hedging my bets covering everything, but it takes so much time and hard to do them all well! I agree about blogs being really powerful, but getting footfall through my blog is hard vs twitter and facebook. Pinterest is still a mystery to me, I do it but don’t get it! Any ideas for a really good read on how to use Pinterest effectively?

  • http://www.mazzastick.com/blog-3/ Justin Mazza

    I am late to the Pinterest Party. I just got on about a week ago and have already posted a few pics on there. I am curious to see what kind of traffic I can get from there without spamming of course. ;)

  • http://dynamitemarketingonline.com/ Joe Karl

    It would not pin for me also :(

  • Jenelle Vaque Ferrer

    As a female, I think that infographic was pretty accurate. I myself write 5 blogs (not as consistently as I like) and follow several, including this one. I have two Twitter accounts but I simply post and never read what others are writing. It’s not as entertaining as Facebook or Pinterest or as informational, despite how short, as blogs.

  • http://www.mistertailor.es/ Bea Taft

    This is based purely on trust.

  • http://www.renewalandwellness.com/ Magaly

    We know people trust a recommendation from a friend more so than any
    other message they get bombarded with during the day. This is based
    purely on trust.
     

  • http://twitter.com/lizonomics Elizabeth Smithson

    Honestly, it only makes sense. Blogs use (typically, depending on the blogger) beautiful imagery, often ecstatically written reviews and the comments section usually reinforces how BEAUTIFUL or USEFUL or NECESSARY that thing is. Pinterest is mostly about the visual, but it’s about building visual trust … getting people to trust your taste. Yeah?

  • Bonnie Banters

    I find Stumbleupon drives more traffic, thus far, to my food blog than Pinterest.  However,  I do love Pinterest, and I do get traffic from it.  I also likes Pinterest’s layout better than Stumbleupon’s.  I’m also like Twitter better than Facebook.

  • http://jcopro.net/ Jeremy

    Makes sense – glad to see Facebook on the bottom.  They’re super-wack lately.

  • Bonnie Banters

    I’ve been loading too many photos today:  don’t like that I said I also “likes” and don’t like that I said “I’m” also like!  Did I make it worse…I need to get off the computer!

  • Melonie Dodaro

    I guess we’ll only buy from someone we trust, or if it
    was referred by someone who we trust. 
    Blogs satiates the visual appetite, but I guess blogs came out on top
    because they give enough reason why we should patronize a certain product. And
    because they’re written by someone with credibility.  Bottom line: 
    Yes, it’s about trust!  

     

  • http://unwiredpromotions.com/ Mobile Marketing Services

    Only when a purchase is made, you complete the marketing circle.

  • http://www.pflegeversicherung-vergleichen-lohnt.de/ Jolie

    But in order to get to that point, your content gets distributed and
    shared around the web. It gets in front of people as a recommendation
    from a friend. As digital word-of-mouth.
     

  • http://bloggingfor.info Thu Nguyen

    Great post Francisco!

    And I can only speak for myself here, but blogs are influential in that it’s simple … the person who’s putting in the work to publish, communicate and even go further to connect outside of it through the social networks has put in a lot of effort.That’s something valuable and that energy piques my interest much more deeply because you know that there’s going to be more coming soon … a ‘to be continued’ conversation. So knowing that the process is ongoing, you want to keep in touch.

    Thanks for sharing the awesome infoG.

    Cheers,
    Thu

  • http://www.netprofitmarketing.com/ jared

    Pinterest has become a great way to drive in new traffic for our business.

  • http://www.tlc-moving.com/ Glendora

    Only when a purchase is made, you complete the marketing circle.
     

  • http://www.triedandliked.com/ Uday

    Friends are your BEST consumer research and discovery resource. A lot of people miss this point and continue to pour hours and hours reviewing tips and recommendations from complete strangers on sites like Amazon, Yelp, Trip Advisor, etc.

    “Tried & Liked” is a brand new platform that enable’s users to share/search their friends recommendations on-the-go. Please check it out -
    iPhone - http://bit.ly/LxuBQ4
    Android - http://bit.ly/MvfgL7

  • Karen Bagnol

    I believe the reason why blogs are number 1 when it comes to decision-making and trust-building is because they provide almost if not complete information for an individual’s need…In my case, Facebook is only for connecting to friends and people I know but not on buying though.

  • MILKA

    Great post!

  • http://www.brickmarketing.com/ Nick Stamoulis

    This is a great example of why blogs are still important, and should not be replaced by social media.  In social media there are limitations on what can be posted.  On a business owned blog, anything goes.  

  • http://social-babies.com/ Social Babies

    Content is King! You have heard it before and it still rings true. Target your content in front of the right audience and boom, the magic happens. Of course, that magic takes hours, days and months in some cases but it works. Regarding the article, here are some ways to best use Pinterest: 

    1. The procedure is called Crowdsource. It’s when you ask followers of your brand to pin pictures of themselves with their favorite product of yours and tag you, then you can repin those photos onto a VIP board. It shouts out your customers and acknowledges that you appreciate their patronage.2. Use pinterest and your customer’s pin boards as a focus group. Look at the pinners who follow your brand and see what they’re pinning and who else they’re following. They volunteer and reveal a lot of information about their interests and you can learn why they are using Pinterest.3. It is also a great way to communicate with members of your team.You can also use boards for creative team-building. Maybe a board about a new product or service you would like them to learn about or a link to an upcoming event for the company? The possibilities are limitless.

  • http://www.hortongroup.com/social-media-marketing Tyler

    very interesting..
    kind of surprised to see facebook at the end, but then again maybe i am not!

  • http://www.profromgo.com/wordpress-web-design-for-dummies-part-i/ Pittsburgh Web Design

    It’s important to note that you “don’t like to look at info-graphics because they’re pretty” – I think a lot of people think they don’t work that well because they don’t focus enough on the “info” part. After all, they’re meant to be a replacement for text, so they still need to provide the same amount / quality of information.

  • http://oziomedia.com/productreviews content writers

    A large part of Pinterest’s success as a marketing platform must certainly be due to the visual nature of the site. People collect images of products that they like or want, which form a larger picture of their style and tastes. If you find yourself agreeing with those tastes, then you are more likely to accept their recommendations for a single product. This has made Pinterest a practical place to begin looking for products that suit your own style. The higher numbers of women that use Pinterest must have some impact on the authority of the site for other women that use it too.

  • http://www.nasalsurgery.org/ nasalsurgery

    Caffeine addict and a hopeless fan of Dr. 

  • http://www.simivalleyorthodontist.com/simivalleyorthodontist.html simivalleyorthodontist

    When the message is delivered via Facebook than when it does from Twitter or vice versa?

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