How To Increase Engagement On Your Facebook Posts [Infographic]

How to get more likes, comments and shares on FacebookWhy do you need more engagement on your Facebook Posts?

Well, other than the obvious, more engagement means higher EdgeRank. Higher EdgeRank means more people will see your content.

But how do you get more engagement? Nobody said it’s easy. One thing I can guarantee you right now is that it will not happen overnight. I think we all understand that, a better question will be “how do I start working on getting more engagement now?”

The one thing you can change today is how you post to Facebook, this is how you start working on getting people to engage more with your content:

  • Test different formats (photo, video, link)
  • Test different days and times
  • Test the length of your posts
  • You get the picture…

Marketing is a testing game, if you are not willing to test you will not find the full potential for your online efforts.

Notice that we’re not discussing if your content is good or not, the reason is that epic content is already expected from you as an expert. If this is not the case, then we need to go back to the canvas. Posting in different formats or at different times will not help.

That said, a good starting point doesn’t hurt, and this nice infographic by Dan Zarrella definitely provides a guide to get started on your quest to get more likes, comments and shares on your Facebook posts and hopefully, improve your EdgeRank.

I also want you to participate in the comment section below because I know you have your experiences with this, either good or bad. If you want to ask questions go ahead, if you want to share with the rest of us what’s working for you, that’s cool too.

How to increase engagement on your Facebook posts

Infographic courtesy of Dan Zarrella

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  • http://twitter.com/Joel_Ede Joel Ede

    I’ve heard weekend posting is effective, but the dramatic spikes on Dan’s weekday vs. weekend infographic are surprising. I’m guessing a really negative photo posted on Saturday at 6pm would bring some serious engagement.

  • http://twitter.com/francescastaana Francesca StaAna


    Marketing is a testing game, if you are not willing to test you will not find the full potential for your online efforts.” –I completely agree. There isn’t a “one size fits all” type of engagement formula on Facebook.

    This is a pretty awesome infographic and it gives a lot of insights. I do agree with Joel that the data about weekday vs. weekend posting is pretty surprising. I’ve been reading a lot contradictory studies about posting during the weekends. Some say do it, some say don’t. Oh well, like you said, it’s best to just test, test, and test.

  • http://kikolani.com/ Kristi Hines

    Photos or plain-text status updates seem to do the best on Facebook, especially if you post them on Facebook itself vs. using a third-party tool.  Links seem to get less and less attention – even you post a link to a YouTube video.  Facebook definitely paved the way for page owners to need those promoted posts!

  • http://www.saigondarlings.com/ Ossieon

    The one thing you can change today is how
    you post to Facebook, this is how you start working on getting people
    to engage more with your content:

  • CallieFerman

    Great article Francisco – the statistics definitely help demonstrate that maybe what we are communicating is fine, but we need to be communicating in different media (videos, images, etc.) and we need to be mindful of when our audience is online.  The best way to figure this stuff out is to experiment, and you have given some great ideas to experiment with.  And in the spirit of the statistics which say pictures have more engagement… I’m adding an image here!  :)

  • http://www.bydj.ca/ DJ Perez

    So True Francisco.. We have tested so many timing strategies and some work and other don’t.. The above graphs are actually the most effective ones we have found and applied to our updates.

    Thanks for sharing them again.

    Have a great day!!!

  • http://guymanningham.com/ Guy Manningham

    Interesting data. I’ve always found that you get more attention with images that catch the eye and by adding a call-to-action such as, “LIKE this photo if you agree.” Another good way is to have funny caption contests, which engage your fans.

  • Joan Hayes

    Great info. I fully agree on the photos getting the greatest likes. I’m a food blogger and I can post a link to my blog with the tiny little photo and get a few likes, no comments but post the photo with the link in the comments and get a big response. Also for food, I find posting in the evening is my best time but still to keep others engaged, I’ll make a comment or 2 during the day of what’s coming up or share someone else’s great photo (with the page tag) to make sure I keep readers engaged.  

  • http://www.brickmarketing.com/ Nick Stamoulis

    There’s a lot of noise on Facebook.  If you’re a business it’s hard to compete with an update from a best friend or family member.  One of the best tactics to use to stick out is to include a great photo or video.  These posts are more likely to catch someone’s eye.  

  • TomJTaylor
  • http://www.jacklinedesolle.com/ Lanita Espinal

    Well, other than the obvious, more engagement means higher EdgeRank. Higher EdgeRank means more people will see your content.
     

  • http://kurtaxe.blogspot.de/ Jan

    Wow, thanks for these insights, Dude ;)

    Most posts are shared during weekend. Do those days have the same “Hour of Day” characteristics?

  • http://www.privatejetcharter.de/jet-charter/company-choice.php privatjet chartern

    Higher EdgeRank means more people will see your content.

  • http://perfect10introductions.com/ Latrina

    Well, other than the obvious, more engagement means higher EdgeRank. Higher EdgeRank means more people will see your content.
     

  • http://www.lsr-nyc.com/ Freeda

    The one thing you can change today is how
    you post to Facebook, this is how you start working on getting people
    to engage more with your content:
     

  • http://justbeingseriouslysocial.com/ Soumyaranjan Dash

    Interesting. 

  • http://justbeingseriouslysocial.com/ Soumyaranjan Dash

    Exactly. The hard truth is that people don’t want to hear about your products all the time. So… though “there isn’t a “one size fits all” type of engagement formula on Facebook”, I’ve tested with some offbeat posts on weekends and got good results in past.

  • http://bfound-socialmarketplace.com/ Ana Millan

    Great info here Francisco!! Its funny cause i usually tell my customers that “marketing is a testing game” and not a “set it and forget it game”.  And so agree with the Info graphic content, Photos get more likes!!

  • http://www.profromgo.com/guest-posting-work-seo/ ProFromGo Internet Marketing

    Looks like photos generally win, at least if we’re looking at single strategies. But what about combining them? Does a witty or even inflammatory piece of text, added to a picture, increase its comments and likes? Its shares?

  • Juvesatriani

    ” Marketing is a testing game, if you are not willing to test you will not find the full potential for your online efforts.” Excellent Words from Socialmouths :D.. Hope someday those words would be oe of the best qoute in marketing world  -;)

  • http://www.DepantsingTheClones.com/ Gary Korisko

    Francisco:

    I just finished reading Gregory’s guest post, “Content Marketing Zen.” I left a comment asking Gregory how he schedules releasing content on different platforms…

    …and this post fits right in. 

    I’ve been on FB for a while, but just started my fan page. These statistics answer a lot of the questions that I have had since starting it. 

    These two posts here have given me a starting point – and the germ of an idea.

    Good work! Thanks for the useful information.

    Gary

  • Selene Fierro

    Well, other than the obvious, more engagement means higher EdgeRank. Higher EdgeRank means more people will see your content.

    http://www.jplmarketingsolutions.com/

  • ynot like
  • http://www.facebook.com/foxfire0609 Christine Sing Umali

    I find it odd that you and Samantha Murphy posted similar content. http://mashable.com/2012/06/19/how-to-get-more-likes-shares-on-facebook-infographic/