Take A Deeper Look Into The Lives Of Pinterest Users [Infographic]

Lifestyle of the Pinterest userWho is the average Pinterest user?

Earlier this year, we were looking at some basic demographics to learn more about who was using Pinterest. At the time we mentioned that the majority of its users were women (only 20% are men), that the biggest age group is between 25 to 44, 60% have some college and that the largest percentage of household income is between $25 to $75k.

But today, thanks to this Infographic from Modea with data collected from Comscore in the month of February 2012, we can look much deeper than that.

This Infographic showcases the behavior of Pinterest users in how they consume products, how they connect through media and their lifestyle.

There are some surprising facts here, for example the mobile devices used to visit Pinterest, iPhone is only in 4th place with a 5.31% share. Or the fact that 52.56% do not upload images to website via mobile devices.

But there are other fun facts that also help you identify and learn more about your target market like the TV networks they watch,  most popular outdoor activities, credit card of preference and others.

The point here is that you, as an entrepreneur or marketer look at this information as a way to learn more about the network and hopefully make a decision if you should allocate more time and energy to reach your prospect.

Enjoy the Infographic…

Take a deeper look into the lives of Pinterest users

Infographic courtesy of Modea

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  • Kimberly North

    This Infographic showcases the behavior of Pinterest users in how they
    consume products, how they connect through media and their lifestyle.

  • http://www.sky-fx.com/ sky-fx

    The biggest age group is between 25 to 44, 60% have some college and that
    the largest percentage of household income is between $25 to $75k.

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    I found your site via yahoo thanks for the post. I will bookmark it for future reference. Thanks.

  • http://www.ivblogger.com/ Sheyi @ivblogger.com

    Pinterest has created great buzz and it’s enjoying this buzz till now. I’d rather hire someone on fiverr to work around it for me rather than for me to do it myself!

    Sheyi

  • http://www.heathrowluxuryhomesforsale.com/ Jeraldine Charlton

    This Infographic showcases the behavior of Pinterest users in how
    they consume products, how they connect through media and their
    lifestyle.
     

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    There are some surprising facts here, for
    example the mobile devices used to visit Pinterest, iPhone is only in
    4th place with a 5.31% share. Or the fact that 52.56% do not upload
    images to website via mobile devices.
     

  • ksaxoninternet

    Misread your article and thought the stat about mobile uploads was that people don’t upload to pinterest via a mobile. Having tried it myself, I was gonna say that it’s such a nightmare to do that I’m surprised even half of users bother.. It does surprise me that that many pinterest users have never uploaded images to Any site via a mobile though. Maybe because it’s so easy to use, people who are a bit more wary of techie stuff are happy with using it? There’s definitely a lot of interesting data there to explore!

  • http://www.toushenne.de/ Robert

    Nice Infographic, but wow, wouldn’t have guessed that Motorola is that popular…

  • http://www.yourdigitalspace.com/ Swamykant

    Nice infographic. Interesting facts.

  • http://www.profromgo.com/pittsburgh-web-design-firm-launches-iphone-android-mobile-app-development-service Pennsylvania Web Design

    Surprising statistic about the iPhone…but how much does that really matter?  Will it make a big difference in marketing efforts what devices your customers are using?  And if it does make a difference, is it really about what EXACT device, or is it more of a stationary vs. mobile thing?

  • http://www.usatodate.com/ Loyce

    This Infographic showcases the behavior of Pinterest users in how
    they consume products, how they connect through media and their
    lifestyle.
     

  • http://www.newportjets.com/private-jet-charter-san-diego/ Tamatha Lira

    The point here is that you, as an entrepreneur or marketer look at
    this information as a way to learn more about the network and hopefully
    make a decision if you should allocate more time and energy to reach
    your prospect.
     

  • http://www.executivehvac.com/ Jacki

    This Infographic showcases the behavior of Pinterest users in how
    they consume products, how they connect through media and their
    lifestyle.
     

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    TV networks they watch,  most popular outdoor activities, credit card of preference and others.

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    This Infographic showcases the behavior of Pinterest users in how
    they consume products, how they connect through media and their
    lifestyle.
     

  • http://www.1-suchmaschinenoptimierung.de/alles-uber-suchmaschinenoptimierung-nutzen-kosten-und-tipps/ Ranking optimieren

    Or the fact that 52.56% do not upload images to website via mobile devices.

  • Gucci Reyes

    This Infographic showcases the behavior of Pinterest users in how
    they consume products, how they connect through media and their
    lifestyle.

    http://www.fillmind.com/