Pinterest Driving More Online Sales Than Any Other Network [Infographic]

Pinterest driving more social salesJust a few weeks ago we were reading about how Pinterest monthly visitor growth was slowing down.

According to ComScore, Pinterest went from 11.7 million unique visitors in January to 17.8 in February and 18.7 in March. Pretty impressive numbers if you ask me…

When we discussed user growth and low engagement on Google+last week, I said that although we tend to look at user growth and monthly visitors to measure success on social networks, there are other metrics that are more important.

And that’s why I like this infographic. Sure, Pinterest is now the #3 most popular social network in the US over LinkedIn and that is also pretty impressive. As a traffic generator, Pinterest is the new StumbleUpon. I don’t know about you but for SocialMouths it has been in the top 10 referral traffic sources for the last 3 months.

But this is about something even more important, driving actual sales. Social Commerce is something the other social networks are still trying to figure out, including Facebook.

This infographic is mostly based on data Shopify has collected based on their system. We’ll get passed information like the 145% growth in daily users since January this year and how referral traffic is higher than Google+, LinkedIn and YouTube. I want you to focus on how Pinterest generates sales.

Here are some important points:

  • Pins with price tags get 36% more likes than those without it
  • Pinterest contributed with 17% of social media driven revenue in Q1 2012, up 16% from Q2 2011
  • Buyers coming from Pinterest are spending 10% more than the ones coming from other networks
  • Brands are growing faster than on Twitter
  • On Shopify, the average order coming from Pinterest is $80, higher than any other site including Google, Amazon and Facebook, which has an average of $40

And here is what I take away from this:

  • How are people perceiving you? For the average social media user, Facebook is a network to socialize with friends and family. That is why brands are not as successful as everybody thinks. Pinterest is perceived as a recommendation engine
  • The Instagram purchase was a surprise, I thought everything pointed at Pinterest. But I’m pretty sure it is the next one and it will go for 2 billion (that’s what my crystal ball is saying)
  • As a small business, there is absolutely no reason for you not to be on it. Just the referral traffic is reason enough but if you start driving some sales, that will be really good

Here is your infografic. Enjoy!

Pinterest generates more sales than any other social network

Inforgraphic courtesy of Shopify.

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  • http://sproutsocial.com/ Brittany at Sprout Social

    Absolutely agree with you, Francisco. Pinterest is definitely a platform that small businesses should be taking notice of and testing out for themselves. The referral traffic and potential sales opportunity shouldn’t be overlooked (especially if you’re in the hospitality, food, wedding or fashion industries!). Love that Shopify shared their experience and data to help illustrate the sales power of Pinterest!

  • http://www.flowerssacramento.org/ sacramento florists

    And that’s why I like this infographic.

  • http://twitter.com/thisguysawriter Jon Vaitl

    I’ve read that Pinterest takes a hard-line stance against affiliate links, but it still seems ripe for exploitation. I wonder how long before it becomes overly cluttered with spammy garbage.

  • Amy Laskin

    Ironically, I can’t pin this infographic.

  • http://www.brickmarketing.com/ Nick Stamoulis

    You bring up a good point regarding the purpose of each of the networks.  People use Pinterest to look for interesting items, not to find out what their friends are up to.  Pinterest has proven to be a powerful social network, but it isn’t the best fit for every business.  

  • Aryeh Kunstler

    Great post and infographic. It’s interesting – Pinterest is more of a business driver than typical peer to peer social media platform, and the fact that pins with prices on it are driving more business to sites only proves that.

  • http://www.getsocialeyes.com/ Blane Russell

    I agree with Aryeh, Pintrest is better for building traffic as it is less focused on peer communication and more focused on personal interest.  

  • http://www.onedesk.com/features/innovation-and-idea-management Matt

    I can see this trend continuing and Pinterest becoming a very profitable company as they figure out ways to make money off of all of this.

  • freelance writers

    It should be no surprise that a Web 2.0 site that is primarily set up to show off consumer’s favorite products would end up being a driving force for sales. The marketers that learn the tricks of using Pinterest first, will be the ones that derive the most benefit from advertising on it.

  • http://www.profromgo.com/internet-marketing/web-design/ Pittsburgh Web Design

    Thanks, that’s great to know.  I would have thought Tumblr and Flickr would still be the top dogs, but I guess that’s not the case anymore.

  • http://www.simplebutcreative.com/ Simplebutcreative Media

    Thanks for info! Man Pinterest just came up out of nowhere. I heard of Pinterest about a month ago. I definitely need to take advantage of their growth.

  • http://514gt.com/ Montreal video production

    As a small business, there is absolutely no reason for you not to be on
    it. Just the referral traffic is reason enough but if you start driving
    some sales, that will be really good

  • http://couchable.co Tyler Herman

    That is a ridiculously small sample size and Shopify stores seem to mostly fall into a few similar niches for the most part.

    But with that said it does look promising for product sales. Sadly most of my blogs are pretty heavy on content and light on imagery so I don’t think Pinterest users would be interested. But maybe I’ll whip some photos together in a few posts and see what I can do

  • Ryan Glass

    Digging the post, thanks for gathering this info and sharing it with us.  It is “meta” or ironic that the first thing I did was add this to my infographics pinterest board? 

  • http://brisbanegoldbuyers.com.au/ Cristavries

    As a traffic generator, Pinterest is the new StumbleUpon. I don’t know
    about you but for SocialMouths it has been in the top 10 referral
    traffic sources for the last 3 months.

  • http://www.streamallyoucan.com/ Lorriemon

    Digging
    the post, thanks for gathering this info and sharing it with us.  It is
    “meta” or ironic that the first thing I did was add this to my
    infographics pinterest board? 

  • http://www.halloweenu.com/adult-costumes.html/ Nelle Doughty

    I said that although we tend to look at user growth and monthly
    visitors to measure success on social networks, there are other metrics
    that are more important.

  • http://www.lmprophoto.com/ hawaii beach wedding

    As a traffic generator, Pinterest is the new StumbleUpon. I don’t know
    about you but for SocialMouths it has been in the top 10 referral
    traffic sources for the last 3 months.

  • http://www.absolutelyecigs.com/ electronic cigarette

    Sure, Pinterest is now the #3 most popular social network in the US over LinkedIn and that is also pretty impressive.

  • http://www.opticalwarehouseny.com/ opticalware

    I don’t know about you but for SocialMouths it has been in the top 10 referral traffic sources for the last 3 months.

  • http://www.yourdigitalspace.com/ Swamykant

    Can’t believe it.. Pinterest is growing too viral..

  • http://www.buyfollowers.com/ buyfollowers

    I want you to focus on how Pinterest generates sales.

  • UR Style Jewelry

    I would also like to know how I can make sales on Pinterest, mine is mostly geared to my business but I also have home and animals and travel.  I am always pinning

  • rmsorg

    Just the % of Pins with $$ tags is impressive!  Great infographics and what a way to show brands that they are missing the boat if they don’t get on Pinterest asap!

    RMSorg
    WallStreetBranding

  • http://www.ghricko.com/ cosmetic surgeon boston

    SocialMouths it has been in the top 10 referral traffic sources for the last 3 months.

  • http://www.britphillipsdds.com/ ft worth dental

    Other social networks are still trying to figure out, including Facebook.

  • http://twitter.com/NonFail Tom G

    Sad they didn’t include Twitter, Facebook or LinkedIn as they all 3 generate more sales and business than Pinterest. I like how the author padded it with Yahoo and Amazon when neither of them have a traditional network network. Great piece of fiction, however after spending 15-years in the industry, very sad to see this get so popular with false information.

  • Jeniffer Maben

    I equally consider Pinterest, facebook, Google plus and twitter because of receiving pleasant number of visitors from there. Some times it vary in numbers but not much. Live chat feature on my website and social media referrals are great combination for my business. For the live chat, I subscribed Live2Support. Its fast, reliable and affordable live customer chat software.