Video Blogging As A Powerful Lead Generation Tool

Video as a powerful lead generation tool This is a guest post from Ryan Critchett from RMC Tech.

Editor’s note: I usually don’t do this but in this case I thought it was important to point out that, the intention behind this type of content is to showcase real entrepreneurs and their stories of successful use of social media marketing, rather than presenting the usual suspects nobody can relate to, like Redbull or Starbucks. These are real examples you can put into action. The story is told by Ryan and, if you have something similar going on, share it with me. Here goes…

It’s no secret, video blogging is a great tool that anyone can benefit from by adding it to their arsenal of business marketing weapons.

Some take advantage of it, some don’t know its power exists and some, don’t understand the force impact you can make by showing people the “face and feeling” of the company.

I’m in the former category. I started video blogging on a blog some of you may remember called Imarketinghacked. Long gone and taken down, Imark (as it was called in the street) was a blog mainly about the awesomeness of new marketing and social media. That’s where it all started for me.

Video Blogging Has This Much Power?

I was blown away. Months after launching the blog, I had actually (contrary to collective expectation) built a pretty solid readership.

Was my content awesome? Well, I think so! But it wasn’t the quality or practicality that brought in such quality readers, it was the fact that they saw my face, felt my feelings and were bonded to me emotionally that got that blog traffic.

That was well before I decided to start a full blown business. I was just dabbling around, learning the landscape, testing things out. But, as it turns out, it was not only the perfect primer, but the most powerful social marketing training I ever could have gotten.

Taking It Into Business, iPhone Style

My company, RMC Tech, is a technical service company that goes where the market needs us. Right now, we’re needed in, and are attacking the iPhone screen repair market.

We replace screens on broken iPhones nationwide, and locally here in Pennsylvania. But, with just the technical skill to replace a screen, could I really make any money?

Could my business get traction, press, awareness and leads just because I’m a hardware geek? I think not! And I certainly didn’t for the first month I offered the service.

I knew, I had to do something big, something contagious, something that spread. The video blogging begun.

I started thinking about how I could use the power of storytelling to reach the local market in the Lehigh Valley, expanding out to the rest of the US. The answer? The iGraveyard.

iPhones break, and when they do, we normally keep the parts. With the parts, comes a story. The story of how the phone met its demise.

Here’s a clip of one of our latest:

[youtube]b6BQ5xfu0Uo[/youtube]

My friends started telling me they were drawn in by the iGraveyard videos, that each new one that came out, they were excited to watch and it’s at that point that I knew I was onto something.

Tweeting the videos out to people in my local market, it started to spread the awareness for me. Even if the video gets retweeted 5 times, 5 more people see it, the idea that I repair iPhones gets pressed into their brains, and I’ve effectively just indirectly marketed to them.

But wait, there’s more. It isn’t just the Ryan Critchett theory, I’m getting leads from this. People are not just calling for the service, they now ask me if I’m going to showcase their iPhone on the iGraveyard videos.

I’m now getting a steady flow of leads saying things like “I stumbled across one of your iGraveyard videos on Youtube, and I have a broken iPhone..” not just locally but also from states like like Massuchusetts, New York, and Texas. The main sources for this lead generation, as I ask each one of my customers, are YouTube, Google and Twitter.

I’ve also been able to get some interesting press coverage, land meetings with executives from worldwide brands about technical services within the enterprise, and attract a nationwide franchise technical service company. We’re now in negotiations to do some major partnership stuff.

The videos helped my company get the exposure we were not able to get by building backlinks to our website or attending local networking events. The formula is simple, I use video as a digital emotion vehicle to reach people in a more personal format, through storytelling and showing my face to spread something entertaining and get a message across, which is much more effective than interrupting people.

We’re moving into a new age. In fact, it’s arrived. We’re here. Internet technology and the social web makes it possible to reach customers, and generate leads, in a whole new way. Video blogging transfers emotion. It gives you the ability to show the company’s personality. The human being behind it.

How are you approaching your target?

Let’s take the bull by the horns. Find creative ways to built trust through video with your target market. Reach your potential customers before your competitors do.

Take advantage of the fact that this makes huge budgets in advertising obsolete, because you’re getting to the consumer first by being with them in the trenches and entertaining them.

Crank out some awesome videos, not just about the service you provide but about something entertaining around that service, without trying to sell all the time. People want to do business with people, they want an emotional connection and there is an enormous opportunity to build real trust points through video marketing.

Your R.O.I. is more likely to show up.

Photo Credit: Rego – d4u.hu

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  • davergallant

    Ryan! So awesome to see you on SocialMouths. Another stellar post!

  • Ryan Critchett

    Thanks Dave my man! Good to see you over here. Have to continue spreading the word on this. It’s only the beginning !

  • http://twitter.com/supportawahp Support a WAHP

    Thanks for sharing this Fransisco, I was just looking for vlog examples the other day for some clients and was struggling to find anything relevant.

  • davergallant

    We need to talk soon! I have some ideas to share with you :)

  • http://rmctech.net/ Ryan Critchett

    Sweet! Hope this does well in your relevancy scale. :) Thanks for coming!

  • http://rmctech.net/ Ryan Critchett

    Dude, I’m alllll ears man. Set up a time ?

  • davergallant

    We’ll set up a time via Twitter. I don’t want to be hijacking Francisco’s blog with my agenda planning :P

  • http://www.craigmcbreen.com/ Craig McBreen

    “video as a digital emotion vehicle”
    –Love that!

    This will get you thinking about finding creative ways to approach your target market with video for sure! I’ve taken some notes, so thank you!

  • http://www.kellyswesternwear.com/ Cristal Martel

    iPhones break, and when they do, we normally keep the parts.

  • http://www.socialmouths.com/ Francisco Rosales

    Hey Dave, no worries man, you’re more than welcome to have your business meeting here… LOL

  • JJ Currie

    Love this post really got me thinking of creative ways I can start telling a story to connect with my market… Ryan love your style cool video keep it rocking right!

  • http://rmctech.net/ Ryan Critchett

    Craig! Hey thanks. It SOOOO is! Glad you align with this, thanks a lot for your comment. 

  • http://rmctech.net/ Ryan Critchett

    JJ, thanks! Way cool of you to say. I’ll continue to tweak my style to meet the standard of what I think people want: TO BE ENTERTAINED!! :) Glad this got you thinking. We’re all in this together. Let’s rock it!

  • http://rmctech.net/ Ryan Critchett

    LOL! BizHiJack !! BizJack!

  • davergallant

    Haha…nice.

  • http://www.craigmcbreen.com/ Craig McBreen

    You’re most welcome. Just diving into video.

  • http://rmctech.net/ Ryan Critchett

    Really cool. It seems to take a while to build a bit of steam, and even I haven’t built up to a ridiculous amount of video views, massive awareness, etc, but even on a small scale, it’s a pretty crazy lead gen tool.

    I think it really has to do with transferring something really exciting and.. comfortable to people in a way that’s so the opposite of marketing, but markets at the same time. 

  • http://www.craigmcbreen.com/ Craig McBreen

    “transferring something really exciting”
    –Something I need to work on ;) Thanks for the motivation to do so.

  • http://mysocialgameplan.com/ Jonathan Payne

    Nice post, Ryan.  Video marketing is and will continue to grow into a dominant force over the next few years.  Especially with the way mobile is picking up steam.  It’s something I need to do more of, just have to sit down and pump out some content!

  • kimdefr

    Great post on creating videos with good content to to generate interest. After posting videos on our YouTube channel, it has helped generate interest in our product. Videos are underrated! http://http://www.youtube.com/user/BizBrag/videos

  • http://www.brickmarketing.com/ Nick Stamoulis

    Video should be part of your content marketing arsenal.  People like to receive information in different formats.  By extending your content beyond blog posts or articles you are able to engage with a wider audience.  

  • http://rmctech.net/ Ryan Critchett

    True Nick, as you so seriously put it! As basic as that is, what’s really important is: 

    1. Do they have the creativity to create something new that entertains?
    2. Do they have the community and charisma skills to actually be liked? 
    3. Do they have the ability to prolong selling, or to not directly try to move products or services within videos? 

    And lastly, do you have what it takes to do this, for months straight, with no results, until you start really reaching people! Those, to me, are among the most important things to really consider. Everyone knows video is important. It’s the details about how to actually make it work for you that matter. 

  • http://rmctech.net/ Ryan Critchett

    Pump it out my brother! Yea, I think you’re right, and mobile has a lot to do with it. Awesome comment, thanks for your response, and good luck pumping out some entertainment marketing! 

  • http://rmctech.net/ Ryan Critchett

    Don’t we all! Awesome man, let’s fuel each other. This psyches me out to go do an exciting vid.

  • Lashanda Roush

    I usually don’t do this but in this case I thought it was important to point out that,

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  • Erin Howard

    Great article – I’m just getting into video now, and a bit overwhelmed by the technical side of it. How fancy do you get with your equipment?

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    It’s exhausting to find knowledgeable individuals on this
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    Thanks It is best to take part in a contest for the most effective blogs on the
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  • http://amdwebservices.com/ Adam Dukes

    Great post! I have been a big believer in using video, but am having such a hard time getting in front of the camera. I have a few posted and this inspired me to make some more. 

    Thanks for the share, Ryan! 

  • http://www.mistertailor.es/ Beaft

    These are real examples you can put into action. The story is told
    by Ryan and, if you have something similar going on, share it with me.
    Here goes…

  • http://rmctech.net/ Ryan Critchett

    Hey Erin – Honestly, I know that quality matters (and my design friends freak out on my because of this) but content is so much more powerful. I use a 150 dollar regular camera for most filming and have since switched to the iPhone 4S cam (which works wonderfully). 

    No lighting, no extra effects. I use Adobe Premeire to do the editing. 

    And thanks! Don’t be overwhelmed my friend :) As soon as you get the hang of it, it’s cake! It just becomes a conditioned skill. I know you’ll rock it!

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    I thought it was important to point out that,

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    Editor’s note: I usually don’t do this but in this case I thought it
    was important to point out that, the intention behind this type of
    content is to showcase real entrepreneurs and their stories of
    successful use of social media marketing,

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    It’s no secret, video blogging is a great tool that anyone can benefit
    from by adding it to their arsenal of business marketing weapons.

  • http://twitter.com/RMCTECH RMC Mobile Repair

    Thanks my man! It does take a bit of… personality shifting. It’s doable! I was never an extroverted guy. Had to become that way. Good luck with it! Go rock it! 

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    It’s no secret, video blogging is a great tool that anyone can benefit
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    it was the fact that they saw my face, felt my feelings and were bonded to me emotionally that got that blog traffic.

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    These are real examples you can put into action. The story is told
    by Ryan and, if you have something similar going on, share it with me.
    Here goes…

  • http://leadgeneration.us/ Lead Generation

    All great tips to consider when producing videos for your business. Narrowing your focus and what you want to share with your audience is key. Keeping your video short and to the point is another way to spark interest, build curiosity in exchange for your visitor to click a link in your YouTube video description. This is a great way to keep your visitor moving towards learning more about you and how you are going to help them solve their problem or provide a product they are looking for. Thanks for sharing these tips!
    James

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    It’s no secret, video blogging is a great tool that anyone can
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    The “face and feeling” of the company.

  • http://www.flukiest.com/media?f_blog_id=600570 Rita Dawson

    Video Blogging is really powerful compared to normal content blogging. Many readers like to watch videos as it is similar to direct interaction with the customers. It gives a clear picture of the content that the writer is writing because its emotions and ideas can be easily captured.