The Small Business Adoption Of Inbound Marketing [Infographic]

The inbound marketing revolution infographicOne of the first thing I quickly realized when I started my first business was this: I do NOT want to chase business.

I’m not that old by the way, that was 12 years ago. The landscape was completely different even though it wasn’t that long ago. I think I shared this with you before, I got started by doing some small print ads on local magazines and ended up producing my own TV spots and running them on national networks. I had to learn everything from writing to casting, producing and even doing my own media buys and running all kinds of reports.

I did all that just to avoid chasing business. The end result was about 600 incoming daily calls.

I did learn how to generate a lead through Inbound Marketing. But there was something I figured out besides making the phone ring 600 times in a day. The quality of the lead generated through inbound is much much higher than outbound, where you are pretty much trying to convince a person about something they did not ask for.

The concept of Inbound Marketing remains the same, only today, we have the social web providing a leveled field and a potential for exposure that was never put on the table before for small businesses. See, just now I was shamelessly bragging about how I was able to generate that volume of calls, what I didn’t mention is the investment that took. Let’s just say that when I think about it today I feel sick.

Let’s not make a mistake here, while it offers incredible opportunities, marketing in the social web is not free. Having a presence online is one thing but turning actual leads and sales is something else. I have no statistics about this but my feeling is that more and more small businesses have been actually getting to that point in the last 2 or 3 years.

This infographic shows a few interesting facts about how small business is adopting inbound marketing strategies more aggressively than brands. I specially like the breakdown of where marketing budgets are being allocated, small businesses are clearly investing more on social media, SEO, blogs and email than on paid search, direct mail and telemarketing. Also, notice how the closing rate (leads to sales) is clearly higher on inbound initiatives like SEO and direct traffic.

Over to you

What is your online inbound strategy? What kind of results are you getting from this strategy compared to outbound initiatives? How are you measuring the results of your blogging, SEO or social media efforts?

I’d love to hear from you. Enjoy the infographic!

Inbound Marketing Explosion

This infographic is courtesy of gplus.

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  • http://www.brickmarketing.com/ Nick Stamoulis

    You make a good point that social media marketing is not free.  Sure it may be free to set up a Facebook account or Twitter handle but it takes time and resources to do it well.  That is the cost that is associated with it.  

  • Juan Jesus Garza III

    Good article. I agree with a lot of it and I have seen some of the advantages of using inbound marketing myself. I normally publish a weekly blog and as with any new mediums I have failed in some areas and succeeded in others. The one big take on the blogging platform is that you can generate an idea of what people want to hear and what they don’t. This can also generate quality leads due to the experience you have in a particular field. I have gotten lots of inquiries on designing marketing plans for potential clients, simply because I take the time to write some quality content. The numbers aren’t staggering yet but I’m hoping to use the blogging platform to direct traffic to my new site I will be launching in the summer.
    Check out my blog @ YouShouldBeMarketing.blogspot.com

  • http://www.emarketz.net/ SEO Company

    Inbound marketing is a great way to build your reputation and enhance exposure to your services and products, which ultimately helps in lead generation. There is no doubt that more and more small businesses are working more on inbound marketing than outbound marketing, as I feel it has more conversion rate.

  • http://www.progolfswingsystem.com/ Nicki Waggoner

    The end result was about 600 incoming daily calls.

  • http://www.mesh-injuries.com/ Nereida Selby

    Also, notice how the closing rate (leads to sales) is clearly higher on inbound initiatives like SEO and direct traffic.

  • http://www.santinno.com/ Lennie Rawls

    How are you measuring the results of your blogging, SEO or social media efforts?

  • http://espacioturqueza.com/ Lan Burk

    Caffeine addict and a hopeless fan of Dr. Sheldon Cooper

  • http://getmoreviews.net/ Chanda Fortier

    I’m not that old by the way, that was 12 years ago.

  • Kassandra Christenson

    I’d love to hear from you. Enjoy the infographic!

    http://www.perfectcanvases.com/
     

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    I’m not that old by the way, that was 12 years ago.

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    Also, notice how the closing rate (leads to sales) is clearly higher on inbound initiatives like SEO and direct traffic.

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    Where you are pretty much trying to convince a person about something they did not ask for.

  • http://www.datacentersdelivered.com/ Sommer

    I was shamelessly bragging about how I was able to generate that volume
    of calls, what I didn’t mention is the investment that took. Let’s just
    say that when I think about it today I feel sick.

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    I did all that just to avoid chasing business. The end result was about 600 incoming daily calls.
     

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    Also, notice how the closing rate (leads to sales) is clearly higher on inbound initiatives like SEO and direct traffic.

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    Where you are pretty much trying to convince a person about something they did not ask for.

  • http://www.contactdb.com/ Clark Anderson

    True enough, the utilization of the social media for businesses is indeed awesome! don’t forget to add other social media sites to your arsenal like stumbleupon and pinterest. Excellent post!

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    where you are pretty much trying to convince a person about something they did not ask for.

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    I did all that just to avoid chasing business. The end result was about 600 incoming daily calls.
     

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    Where you are pretty much trying to convince a person about something they did not ask for.

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    The end result was about 600 incoming daily calls.

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    I did all that just to avoid chasing business. The end result was about 600 incoming daily calls.

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  • Vanita Gunther

    I did all that just to avoid chasing business. The end result was about 600 incoming daily calls.

    http://recallsystem.com/

  • Smo eminenz

    Hi!
    Here you discussed about inbound & outbound marketing….
    nice role played by both…yes social media looks very easy for any one but its not a easy job by internet marketing… without using proper strategy we couldn’t do proper social media..
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