The Rise Of Content Marketing [Infographic]

The Rise of Content MarketingAccording to the Content Marketing Institute, Content is one of the fastest growing segments in Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online.

Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.

With the amount of content that goes left and right in front of you, on your screen, there are content creators, curators, users that share and consume on a minute to minute basis. Now, that doesn’t mean all that content is successful in reaching its goals or has even been put out there with a business goal.

In my case here at SocialMouths for example, I basically rely a good 90% on pure content marketing. Basically, I connect with people that arrive to my blog because they followed a tweet or a share with an interesting headline, liked what they found, some of them became regulars and some of them I even end up having a relationship that in time turned into a client agreement.

You can understand that I am interested in everything regarding Content. Today, the cool team at BlueGlass Interactive sent me their new Infographic called “The Content Marketing Explosion”. It includes lots of data and I recommend you bookmark it and take some time to chew on it. I will leave you alone now so you can enjoy it, before that I’ll just point to these two facts I want you to remember:

  • 90% of marketers are doing some form of Content Marketing, even if they don’t know it (Have you been doing some content marketing without realizing it?)
  • 60% of B2B marketers plan on increasing their efforts this year
  • 26% of budgets are allocated to content (obviously is much higher in small business)

Have fun going through it and express your thoughts about how your doing or planning your content marketing.

The Rise Of Content Marketing

Infographic courtesy of BlueGlass Interactive.

Related Posts Plugin for WordPress, Blogger...

10 Mistakes People Make on Facebook Pages and How to Fix Them

Join 10,000+ subscribers and get FREE access to my online course...

  • http://www.sparringmind.com Gregory Ciotti

    Mint.com is definitely an act to follow, their early use of infographics especially.

    I’d also put OkCupid up there if I somehow missed them, their articles were always entertaining.

  • http://www.facebook.com/hartmut.giesen Hartmut Giesen

    Very nice infographic. I will something write about it in the German http://www.content-marketing-blog.de

  • http://twitter.com/dave_glazier Dave Glazier

    well presented. now where’s the next step.. advice on tactically how to create and disseminate content marketing?

  • http://crazydreamersdo.com/ Susan Daniels

    Fabulous infographic. I am PinInterst-ing this :) Warmly, susan

  • http://twitter.com/RichardStacy Richard Stacy

    I think there is no doubting the importance of content.  The question though is what constitutes “Exceptional” or “Unique”.   Exceptional content in social media looks very different from what we have come to understand as exceptional in traditional, mass, media.  In this media, exceptional was based on mass appeal whereas in social media, exceptional is defined by individual relevance.  I always say that the future of content, in social media, is about providing specific answers to specific questions (remembering that an ad is an answer to a question that no-one ever asked).

  • http://www.wonderoftech.com Carolyn Nicander Mohr

    Very interesting information. Like Susan, I posted this on Pinterest. These statistics show that blogging is alive and well for branding!

  • Rob Willox

    The use of the term content marketing has certainly going up but don’t think the idea of providing useful, interesting, stimulating content answering the questions searchers enter into their favourite search engine is in itself new. Before the current explosion it tended to come under the banner of, and now clichéd, term of ‘Content is King’.

    In the early days of seo it was primarily found on a website optimised for the terms searched for. The explosion and the rise has been in the way that that content can now be repurposed, repackage and presented in a much wider range of ways on a more varied number of platforms.

    Clichéd a term as it may be, it is still true and perhaps even more so given recent Google algorithm updates and their focus on good and relevant search results as against the scraped, low-quality and low value sites that were proliferating the serps.

  • Ann-Marie Jancovich

    Great overview and lots of good stats I’ll be using to get buy-in on more content projects for our company. Thanks for posting.

  • http://www.socialmouths.com/ Francisco Rosales

    “Pin” away Susan! Thank you.

  • http://www.socialmouths.com/ Francisco Rosales

    Hey Gregory, this is funny, I just ran into your blog this morning… Love it.

  • Dick Pepper

    It’s also critical to note that content doesn’t mean ads for your product – it has to be useful and of value in order to get some legs under it and be shared, the ultimate goal of your content.

  • http://www.facebook.com/harry.beckwith1 Harry Beckwith

    In 1985, our firm’s work shifted strongly toward some tactics for which we had no name.

    We just thought of what we were doing as “information-added”–creating a huge newspaper for state tourism and informational booklets on investing for a bank, as two examples–as a way to add value that would distinguish our clients from their competitors.

    Most of our clients became publishers over the next several years.  Now, they just do more of it.  And now, there’s a name for it: “content marketing.”

    I don’t think we were pioneers, by the way.  We just content-marketed because nothing else made as much sense. 

    We often created brochures for clients, too–that era’s brochures.  It was just a natural impulse to make the brochures interesting and helpful to the readers rather than just sales pitches.  It wasn’t hard to figure out that readers were more interested in useful information than they were in our clients’ ISO900 certifications or some such stuff.

    We just gave readers what we knew they would read, and assumed they’d reward our clients for it, somehow.  Almost every time, they did.

    So far from seeming new, content marketing seems at least 26 years old to me.  This often has me asking, “No really–what is the Next New Thing?  Content marketing can’t be it–can it?”

    Thanks for an interesting article.  Does anyone else reading share my view about this?

    Harry Beckwith
    Author, Selling the Invisible
    Beckwith Partner USA (Minneapolis)

  • http://twitter.com/sardire Steve Ardire

    But context is king i.e. you need insights of people relationships tied to a context to really get people’s attention and for them to take action on

  • http://conversionchamp.com/ Adarsh Thampy

    Amazing info-graphics. Pinned already!

  • http://www.sparringmind.com Gregory Ciotti

    Thanks Francisco, we should chat sometime. I’d also love to do a guest post for you.

  • http://Social-Tango.com Billy Delaney

    Francisco an interesting and engaging infograph.
    My question?
    I have heard that video, and I see evidence of this, is the real direction that things are going to be  moving towards in the content creation stream of things.
    Pinterest, shows a trend towards visually sharing info, and that’s interesting in itself. But this info shows video as only 50+%. I think that by the end of this year we will see that number change and change upwardly.
    I have seen reports stating that Google/Youtube is second search engine, and that numbers there show a trend towards looking and searching for relevant content at Youtube as a first destination!
    I have noticed that I search Google/Youtube to learn video wise about things: Gimp being an example, and the field for good content is wide open here. Learning how to cope and use the social stream or channels is going to be visual, video and not so much text me thinks!
    I’d like to hear your take on this sir!
    And again a worthy congratulations on your recent award as a top tier blogger and marketer.
    Billy

  • http://twitter.com/thetravii Travis Thieszen

    Great article. Loved it, especially as a content writer and social media lover. This is going to twitter and pinterest.  
    And I like this question, too. Maybe I am taking it in a different direction, but I know a lot of vids are scripted, so there is content being written that just doesn’t appear in text to the end users. Content is king, and if anyone making a video wants to take their content to the next level, it might involve hiring a good script writer. Just a thought.

  • http://www.nichesense.com/ Anshul

    Love the infographic although I still prefer to read and write traditional content for most part and use infographics to advertise a key message or strategy. 

  • Acc1
  • http://twitter.com/GamificationGal Adena DeMonte

    Great infographic. I started out my career as a journalist, and find myself writing more now as a B2B Marketer than I did back when I was reporting! While I always expected to write newsletters, the difference is now there are so many places to post content, and most media sites want free content so they can run advertisements against this content and increase SEO. It is impossible to keep up with the amount of content marketing one can do, but the best marketers are the ones that focus on a very strategic approach to how to use their resources to create quality contributed pieces that are seen by their key audiences.

  • Charlotte Britton

    Hi, this doesn’t surprise me with the growth in social media and the changes that Google have made about fresh unique content.  The key thing about the content is integrating it into the marketing strategy.  So not having content for the sake for it, but using it effectively for either SEO or community engagement with your audience and that’s down the the word crafting of the articles.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Creating great content is the only way to succeed online today.  It’s content that improves visibility, establishes trust, and helps to build links for SEO purposes.  An online marketing strategy without content is severely limited.  

  • http://www.socialmouths.com/ Francisco Rosales

    Thanks for your comment Nick, I totally agree with you. I’ve noticed that lately even small starups in the technology field that used to have pretty passive approaches to blogging are creating great content to attract prospects.

  • http://www.socialmouths.com/ Francisco Rosales

    Hey Billy, sorry for the delay responding, it’s been a crazy couple of weeks.

    I think right now we are experiencing an explosion of image-driven content and brands are learning how to become more visual. That’s why platforms like Pinterest are getting so much momentum. The same thing happens with marketing through a storytelling approach. The Facebook Timeline for Pages is about to push this even further.

    Video has been developing at a different rate but it’s surely to be the strongest media of all, as a matter of fact, there are many countries, specially in Latin America where YouTube has a solid #2 spot in the search race.

    Let’s see how all this develops in 2012!

    Thanks for your comment Billy.

  • http://www.socialmouths.com/ Francisco Rosales

    Harry, I think your absolutely right, if we look back we’ll find a handfull of brands that were already creating some type of value-driven content rather than focusing in the direct-response approach. We just didn’t recognize it as content marketing.

    I think what we’ll see next is what my friend @thesaleslion:twitter has been calling educational marketing in the recent weeks.

    Thanks for stopping by!

  • http://www.socialmouths.com/ Francisco Rosales

    I’ll be honest with you Rob, I really don’t focus on SEO from the keyword-rich content point of view and, that’s the way I have been running this blog for the last 3 years. I have been able to reach very good rankings by just trying to be relevant on the topic at hand.

    I believe rather than content, value and relevancy is king, without underestimating good distribution of course.

    Thanks for your comment.

  • http://www.socialmouths.com/ Francisco Rosales

    Yes, latest trend outside the blogosphere seems to be that blogging is dying. I believe is very much alive, content is evolving, perhaps more visually this time but definitely getting stronger.

    Thanks for pin! =)

  • http://www.socialmouths.com/ Francisco Rosales

    I like the point of view, specially your statement about ads. We build several rich media campaigns for brands and let me tell you that not only they don’t seem to answer anything but it doesn’t seem to evolve either.

    I believe that’s what levels the field in the marketplace and it turns smaller guys into relevant brands.

  • http://Social-Tango.com Billy Delaney

    Thanks for the reply. I bet you are super busy with how your profile has jumped so high lately. I always find good mind food here.
    I am going the video route later in the year, I will keep in touch about that. All the best to you…Billy

  • http://www.wonderoftech.com Carolyn Nicander Mohr

    I completely agree. Quality blogs, such as this one, will continue to thrive. 

  • http://twitter.com/ManningCo Gemma Manning

    Great article! Well done. An area that I am passionate about and that I don’t feel is done that well in Australia yet.

  • http://luxuryzone.co/breitling-swiss-replica-watches Ira Barbee

    Have fun going through it and express your thoughts about how your doing or planning your content marketing.

  • http://www.celebs.com/ celebrity

    Content is one of the fastest growing segments in Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online.

  • http://www.stcatharinesflowers.net/ st catharines flower shops

    Their strategies to achieve success online.

  • http://www.webexseo.com/ seo company nyc

    an increasing number of marketers are relying more and more on their strategies to achieve success online.

  • http://www.osirion.co.za/ Aurea Worthy

    Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.
     

  • http://www.will-trust-probate.com/ Jesusux

    Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.
     

  • http://xfinity.dinstudio.com/ FeliciaCorrine

     

    The content marketing using the social media is gaining huge
    success and the results are also great. You get instant traffic and popularity
    by advertising using the Social media. You can write articles, blogs, guest
    posts and comments and link them to your social networking site to increase
    your visibility. Thanks for the graphical comparison of data. Good post!

  • http://verre.com.sg/ verre

    I even end up having a relationship that in time turned into a client agreement.

  • http://www.amesrealestate.com/ ames real estate

    So you can enjoy it, before that I’ll just point to these two facts I want you to remember:

  • http://www.junkremovalmarkham.net/ Larae

    Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.

  • http://www.goodorient.com/ Ellyn

    Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online.

  • Elicia Mesa

    Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.

    http://www.divorceattorneywestpalmbeachfl.com/

  • Vanita Gunther

    Basically, I connect with people that arrive to my blog because they
    followed a tweet or a share with an interesting headline, liked what
    they found, some of them became regulars and some of them I even end up
    having a relationship that in time turned into a client agreement.

    https://www.buygreencoffeeextract.com/

  • Peter

    Thanks a lot for this article and your ingenious Infografics. The German B2B Market just started the first steps in content marketing. I will place a link to your site von my website, which i’m just building up: http://www.content-marketing-kurs.de/.

  • Michael J

    I am not a fan of infographics but this piece of content really rocks! Cheers mate!

  • Suzette

    I enjoyed very much. The details are awesome. Thanks,
    http://livecasinodealer.co

  • Elizabeth

    Your infographics are very informative and catchy; the article is also well done!