If you are an entrepreneur using Twitter as part of the marketing strategy for your business or you are a blogger trying to improve your traffic, one of the most important metrics you look at is how many clicks your tweets are getting, specially when those tweets are containing links to your own site.
One thing I’ll tell you right off the bat is that, marketing in general works different for each one of us and it delivers different kinds of results too. Twitter is no different and, while I always say that you should not rely on anybody’s advice but instead run several tests until you find the most effective way, the data in this infographic offers a very nice starting point for you to do so.
The infographic is from Dan Zarrella, I’m pretty sure you’re familiar with his work but if you’re not, click on that link and bookmark his blog or subscribe to his RSS. What I like about Dan is that he gets simple things we all need to know and he goes very deep into the data to provide you with tips you can take action on.
The formula here compares the number of clicks against the number of followers in a Twitter account at the moment of that tweet to calculate CTR (Click-through Rate).
Number of Clicks / Number of Followers = CTR
With this formula, Dan is able to look at which tweets perform better depending on:
- The length of the tweet
- Where you position the link
- The frequency of your tweets
- Some of the most common terms used
- and when we tweet
Do your own testing…
So the way you’re going to keep track of your results, in a simple way, is to write the number of followers you have when you post the tweet and then at the end of the day, look at how many clicks it received. More importantly, include the actual tweet and the day/time in your report to track exactly what you did. No need to make things complicated, you can actually do this on a simple spreadsheet.
I will try to do the same exercise and come back to you guys later to share my own results with you.
I’d love to see what you guys have to say about your own experience, if you have tested some of these tactics or what is giving you good results to get more clicks on your tweets. Enjoy!
Infographic from Dan Zarrella.