3 Reasons Using Apps For Posting On Facebook Works Again

Using 3rd Party Apps to Share Content on FacebookThis is a guest post by Leo Widrich from BufferApp.

“Using 3rd party Apps to post to Facebook decreases engagement by up to 70%.” This was one of the striking headlines a few weeks back that a study found.

And it was very understandable I believe. Facebook would not only collapse posts from the same App, but also decrease their visibility considerably. Another big issue was that a lot of “FB posts” from 3rd party apps actually looked just like Tweets.

What I found is that this can easily turn off users from engaging with the content.

Yet, things changed dramatically in the past few weeks. As Mark Zuckerberg announced in a recent statement, Facebook doesn’t care about getting more users. They want to be a platform with a healthy app eco-system.

Given his words, I naturally assumed that changes would follow that would benefit app usage more than it used to. And fortunately changes followed.

1 – Facebook changes their Edgerank algorithm

The first and foremost reason is Facebook’s change of their Edgerank algorithm that happened literally a few weeks ago. Matt Trainer, one of Facebook’s developer consultants announced that:

“…we recently made a fix that added more signals to detect good quality posting behavior. This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.”

This is a huge heads up for everyone using 3rd party apps to post to their Facebook page. The biggest problem, namely that posts from Apps would be collected and then collapsed should now largely be solved.

This is also a very strong signal to embrace a Facebook App eco-system, similar to Twitter’s. Facebook always appeared more closed and possessive, yet this appears to change sharply.

2 – A smarter way to post to Facebook launches

Another great reason for you to give apps for posting to Facebook a go is the fact that Buffer just launched their Facebook version. This means that instead of timing posts individually to go out to your page or profile, you can drop them into your Buffer. From there, they will be posted for you at optimal times, well spaced out over the day.

As one of the key reasons that the app provides is picture and thumbnail preview. On top of this you are able to edit the preview text that comes next to the picture. Overall, the idea is to make the experience as personalised and focused on Facebook as possible.

Buffer App

3 – The Facebook subscribe Button changes the dynamics of posting frequency

Another point that I observed was that the recent introduction of the Facebook Subscribe button might change the dynamics of posting frequency considerably. Whilst before, posting at most once per day was an optimal posting frequency, this seems no longer to be the case.

Law of Sharing

This matters especially as Facebook’s Zuckerberg explained how posting and sharing is going to increase exponentially over time. In order to keep up with this trend, help from  Apps is mostly needed.

I feel that the subscribe button makes Facebook more open in general, showing certain resemblances to Twitter. Due to this, one can also expect that posting frequency will increase, given you can build a following that is not based on mutual friendship.

Personally, I left my personal account and page mostly dormant. Yet knowing that using 3rd party Apps is no longer a danger I started to post much more frequently again.

It would be very interesting to hear what your experience has been with this. Have you seen a difference in the appearance of Facebook posts sent via apps in your stream? Have you tried posting via Apps to Facebook yourself yet?

Leo Wid on SocialMouthsLeo Widrich is the cofounder of BufferApp.com, a Twitter App that allows users to schedule tweets easier than other scheduling Apps you might know of. As he focuses on getting Buffer off the ground, Leo writes and gives Twitter Tips at blog.bufferapp.com. Leon loves to connect and build a relationship with new users. Don’t hesitate to say Hi.

Photo Credit: ansik

Related Posts Plugin for WordPress, Blogger...

10 Mistakes People Make on Facebook Pages and How to Fix Them

Join 10,000+ subscribers and get FREE access to my online course...

  • http://www.virtualtransactions2.com Seleana Hobbs

    So wonderful to hear.   I am glad that user of 3rd party apps will no longer be penalized for using them on FB.  Quality content is quality content no matter how it’s posted.
    Thanks for sharing this article.  

  • http://www.theskooloflife.com Srinivas Rao

    I’ve been waiting for that thumbnail thing forever. I’ve been using Buffer for about 3 days and I already upgraded to the paid version. I’m really impressed with the tool. 

  • http://twitter.com/teds027 Ted Sindzinski

    Duplicate post.

  • http://twitter.com/teds027 Ted Sindzinski

    Thanks for the update… I suspect Facebook has struggled on just how
    far to push brands to use the site vs supporting the third party world
    but given the limited user management and tracking pages have, the
    change to bring apps back to near-equal footing was really the only
    option.

    As we grow the size and scope of social our respective teams,
    hopefully Facebook takes this further and allows for deeper integrations
    that gives brands more ownership, not of the user, but of the ways in
    which we can use and access our pages.

  • http://aaroncollegeman.com Aaron Collegeman

    Before the latest tweaks to the way Facebook groups (or doesn’t group) posts-by-applications, one of my customers sent me some extremely useful data from their own experiences using third-party apps (e.g., HootSuite), manual posting, and posting via a personal application (one setup exclusively for the purpose of posting comments automatically from WordPress to Facebook). The article is here:

    http://aaroncollegeman.com/2011/10/14/auto-post-to-facebook-page-with-your-own-facebook-application/

    You can see from the screenshots that manual posting achieved the a level of reach equivalent to that of posting manually, and (at the time) was at least ten times as effective as posting via HootSuite. 

    Personally I favor the control that posting through my own application affords me. Considering the number of people who use HootSuite, I’m glad Facebook fixed this problem. If abused, posting via an application can be a nuisance. Several of my customers refer to themselves as “deals bloggers.” All they’re doing is posting coupons to their Facebook pages. I don’t know how this works for anyone.

    Used more strategically, some of my customers have had great success at both maximizing reach, as well as retaining greater levels of traffic. Also, being able to schedule re-posts of older content has helped some of my customers turn large archives of old content into gold – accruing many thousands of visits per day for whom they would otherwise have had no content to show.

  • http://twitter.com/rcvane Rachel C. Vane

    Hooray for BufferApp on Facebook!!! I love it. Thanks Leo for putting out such an awesome tool.

  • http://wearesocialpeople.com Tammy Kahn Fennell

    It’s great news! Great article Leo, Thanks for breaking this story on your blog. 
    ~Tammy, CEO  @MarketMeSuite:twitter 

  • Anonymous

    I’m quite happy about this. I typically view all my feeds through one central location, so being able to now post through a 3rd part app is very encouraging.

    Keep up the great work Leo!

  • Anonymous

    I have met some really neat people through the comments, I certainly want to encourage more me to comment. Thanks for the tips!

  • Anonymous

    Impressive blog post, lots of great information. I’m going to show my friend and ask them what they think.

  • Anonymous

    Great job on the site, it looks wonderful. I am going to bookmark it and will make sure to visit often

  • Anonymous

    I found your site via yahoo thanks for the post. I will bookmark it for future reference. Thanks

  • Anonymous

    Great job on the site, it looks wonderful. I am going to bookmark it and will make sure to visit often

  • Anonymous

    This page is a great method to connect to others. Congratulations on a job well achieved. I am anticipating your next entry.

    Eau Claire Car Insurance
    project management tools

  • Anonymous

    This is a great well informed site. Thanks for putting this site together.

    movers san antonio

    Alpinisti utilitari

  • http://twitter.com/houseofannie Nathan Lau

    I’ve been using Buffer for Facebook for a few weeks, and I do like it.

  • alexia

    I’m quite happy about this. I typically view all my feeds through one
    central location, so being able to now post through a 3rd part app is
    very encouraging.rencontre gratuite site de rencontre gratuit 59

  • Cameron

    Great information regarding social network timing. Here are some more thoughts about the subject! http://venpop.com/2011/5-timely-tips-for-more-fan-engagement/

  • http://twitter.com/InTouchPromos In Touch Promotions

    I have HootSuite but mostly have just posted straight to FB. I and many colleagues have found our numbers dropping precipitously since the beginning of September. I don’t think the algorithm is working.

  • Anonymous

    All people are extremely busy, yet some find time to write blog posts and the others to comment on them

    wedding florist
    professional movers toronto

  • Di Petersen

    Thanks for sharing this article with us, Francisco. It is good to know that if people wish to use 3d party apps on Facebook, they now can without being penalized.

  • http://www.collectcheaps.com/products/2068-Burn-Notice-Season-4-DVD-Box-Set.html Burn Notice Season 4 DVD

    The best dvd of burn notice from collectcheaps.Did you fall love with the show burn notice when you first watched it?There will be the sixth season in 2012.Those days:The kind that gives you the choice of staring at the ceiling, or perusing your DVR in hopes of finding something worthwhile (but rarely finding anything).But after watching the burn notice,I can honestly say, I’m utterly impressed with the show. I was floored by the entire piece.I’d highly recommend the show for those who like a mix of comedy and espionage.

  • http://www.socialmediaworks.net Linda Schenk

    I tried using Buffer to post to my Facebook Page, but the blue “share” link did not appear on my updates (Nov 2011). It did with Hootsuite or with manual posting. Posting without the Share option is pretty pointless as people tried to share it, couldn’t, then just look the link and posted it without referencing my Page.

    Leo, what are your thoughts on this?

  • http://couponcorner.org/ coupon mom

    I’ve
    been waiting for that thumbnail thing forever. I’ve been using Buffer
    for about 3 days and I already upgraded to the paid version. I’m really
    impressed with the tool.

     

  • http://clubpenguincp.com/trackers/pufflehandler/ puffle handler

    As the social web becomes more important for online success, I’ve noticed a major flaw within Internet marketing:

  • http://www.burlingtonflowers.net/ BURLINGTONFLOWERS

    As Mark Zuckerberg announced in a recent statement,

  • http://www.celebs.com/category/video-2 Kathlyn Houghton

    “Using 3rd party Apps to post to Facebook decreases engagement by up to 70%.” This was one of the striking headlines a few weeks back that a study found.
     

  • http://www.myiva.org.uk/ Georgene Pridgen

    I naturally assumed that changes would follow that would benefit app
    usage more than it used to. And fortunately changes followed.

  • http://danuradio.com/ danuradio

    As Mark Zuckerberg announced in a recent statement, Facebook doesn’t care about getting more users. 

  • http://www.replicon.com/time-bill Time Billing Software

    BTW, who is beneficiary of all these? I am sure its not the users, but I believe in some way users benefit, as these changes may slow down their FB usage.

  • Flurtee Gonzales

    Yet, things changed dramatically in the past few weeks. As Mark Zuckerberg announced in a recent statement, Facebook doesn’t care about getting more users. They want to be a platform with a healthy app eco-system.

    http://www.unitedstatesadjusters.com/

  • Ziggy Ward

    And it was very understandable I believe. Facebook would not only
    collapse posts from the same App, but also decrease their visibility
    considerably. Another big issue was that a lot of “FB posts” from 3rd party apps actually looked just like Tweets.

    http://www.nynjcriminalattorney.com/

  • http://winmain.vn/gioi-thieu-phan-mem-vtiger-crm.html Phan Mem CRM

    Thanks a lot for sharing this with all of us you really know what you’re talking about! Bookmarked