What Facebook Users Are “Liking” [Infographic]

What people "Like" on Facebook If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea.

The data comes from a study conducted by Crowd Science and even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the Infographic:

What users “Like”

  • First, I find it interesting to see that videos get fewer “Likes” than other types such as images, wall posts and even comments
  • Non-brand pages get 1% more “Likes” than branded pages
  • To me is a little surprising to see that only 8% of Facebook users do not use the “Like” button, I was assuming that number to be a lot higher than that


Why they “Like”

  • 28% do it to show support. I have to admit some of my own likes were done to support others
  • The most interesting item here (by far) is how 10% of the participants said they liked a brand to stay informed while only 6% do it to get discounts from brands. This contradicts everything we have said about the reasons people follow brands on social media, I actually believe there is no reason for me to follow an airline or a bank other than their promotional items

What do you think? What kind of content do you “Like”? Do you follow brands online because you like them, to get promotions or enter sweepstakes? Share your thoughts in the comments section.

What Facebook users "Like"

This Infographic is courtesy of Crowd Science. Photo credit: jonkpirateboy.

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  • http://twitter.com/daliburgado Dali Burgado

    Great infographic.  I tend to like Pictures and then wall posts.  The reason I like them is because I agree/enjoy with what is being said or because I am being informed and enjoyed the education.

    Dali

  • Anonymous

    I have to agree with this conclusion. In my experience, it has been about connecting more than getting something tangible out of a fan page. Sometimes the links I put up that provide some sort of value added for people are not nearly as well received as the funny one liners. I guess this all goes back to the “social” part of social media.

  • http://www.facebook.com/profile.php?id=100002422695460 Catalin Itco

    Hey there. I’ll try to keep this short.

    1. i think videos get less likes than other content because people check their accounts while at work, so pictures and wall posts take, lets say, less than 30 seconds to see / read and quickly give a like or a short comment like – ” :)) funny ” or something. Videos tend to be at least 1-2 minutes even longer and they’re not safe for work. Also depends where you work.

    2. Non-brand pages get more likes than brand pages. Well if you consider a Cat videos/images/jokes page, a non brand page, then i believe there are a lot more cat lovers or funny content with cats, than lets say Blackberry users. And the target audience is different. For the non brand page they “subscribe” to frequent content updates, and for the brand page, they want a way to get some updates about the service/product or ask questions regarding some problems – but the content is not updated lets say 5-6 times a day.

    3. About Why they like i’m just going to write Why I Like…

       Mainly to say informed. I only like pages Branded or Non branded to stay updated. It’s like you said –
    “I actually believe there is no reason for me to follow an airline or a bank other than their promotional items”. But only if you actually use the services of that bank or airline. I don’t think you will like all the airline or banks just to see wich one has the best offer. Do you? :)

    I like pages of games i play, my mobile carrier, Blackberry, etc. because i use them and i get updates on fixing issues, offers and in case something doesn’t work they usually announce on the page so i don’t have to figure out where is the problem (see Blackberry server issue 3-4 weeks ago i think)

    I like SocialMouths and other pages related to social networks and webdesign and development to learn and read different opinions and find interesting things in this domains.

    I actually use Facebook like a big news reader. In the past year I did most my communication thru Facebook’s messaging system, and i basically read all my news directly on Facebook. Now with the Lists feature everything is organized. And i can read, and like or comment and share and send messages and a lot of other stuff in one place. Instead of recommending something thru an IM client i prefer posting it to my wall so that people can rate and comment and eventually make other people interested and “get them into it”.

    Hope my long comment doesn’t bother you. The subject is very long. I could make a couple of blog posts out of it but i don’t have a blog. My writing skills are 0.

    Thank you.

  • Anonymous

    Great article – interesting to see people are as likely to like a picture as words. Why do you think this is and where do you source your best pics?

  • http://www.yourlifeyourway.net Tia Sparkles

    My experience – pictures get the highest # of likes and shares and are one of the fastest ways to grow your page purely by content. My page grew from 1843 peeps to 6240 in the last 8 weeks. Granted, some of that happened because of a blog post going viral & a friend helping me share my page, but I have backed it up by consistently posting a mix of pictures, quotes, questions, blog posts, courses and most importantly, TONS of engagement. I reply to questions, give free advice, support and have created a real community feel. For small one-person-businesses like mine, this is a crucial step most seem to ignore.

  • http://www.yourlifeyourway.net Tia Sparkles

    My experience – pictures get the highest # of likes and shares and are one of the fastest ways to grow your page purely by content. My page grew from 1843 peeps to 6240 in the last 8 weeks. Granted, some of that happened because of a blog post going viral & a friend helping me share my page, but I have backed it up by consistently posting a mix of pictures, quotes, questions, blog posts, courses and most importantly, TONS of engagement. I reply to questions, give free advice, support and have created a real community feel. For small one-person-businesses like mine, this is a crucial step most seem to ignore.

  • http://www.yourlifeyourway.net Tia Sparkles

    Hey Eamonn, I’m sure Francisco will have an answer for you, wanted to share my experience as well. Pictures are more likely to be shared and liked in spite of what the infographic says, because we are visual people and pics catch our eye while the accompanying words drill the point home hitting us on a few different levels. Infographics make everything clear at one glance whereas if this post had been a written one, it would have taken more effort to understand. Hope this helps! 

  • http://www.yourlifeyourway.net Tia Sparkles

    Hey Eamonn, I’m sure Francisco will have an answer for you, wanted to share my experience as well. Pictures are more likely to be shared and liked in spite of what the infographic says, because we are visual people and pics catch our eye while the accompanying words drill the point home hitting us on a few different levels. Infographics make everything clear at one glance whereas if this post had been a written one, it would have taken more effort to understand. Hope this helps! 

  • http://twitter.com/momzilla54 Susan Critelli

    Really interesting! I am not surprised about video. I may be old school on this, but I am a fast reader, and would rather read an article any day of the week than watch a video, unless it is less than 2 minutes – and some videos are 5 or 10 minutets, or more!  And I work from home, so office constraints do not apply.  Agree about pictures, I would just much rather see something that I can give an instant reaction to.

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    Perfect! These articles written too great,they rich contents and data accurately.they are help to me.I expect to see your new share

  • Bruce Canales

    I wonder is Facebook added a like button to their Law Enforcement Guide they released yesterday http://www.hula-hub.com/2011/11/24/facebook-law-enforcement-laws-leaked-facebook/

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  • http://twitter.com/Celtaur Celtaur

    Oh yah your writing skills are 0 which is why you wrote this long post, sure I believe that. So you work for facebook or what? People get paid to post comments online. This is obviously one of them.

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    Cool share Francisco thanks … I’ve shared it for you too :o)

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    Videos tend to be at least 1-2 minutes even longer and they’re not safe for work. Also depends where you work.

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