How Different Generations Consume Media [Infographic]

Media Consumption InfographicOne of the things I consider important about looking at data or this type of visualizations is to actually get what serves us as business people. Get the data you need and adjust accordingly to your marketing plan.

For example this infographic that MBA Online published a few days ago. It shows you how different generations consume different types of content at different times of the day. Is this important?

Let’s see, if you know who your ideal prospect is and you know the age-frame, you should also be aware of the vehicles he/she uses to consume it’s media and and what times. This will take your marketing efforts to the next level.

Imagine if whatever your message is, it’s been sent through the wrong channels or at the wrong times. Even if you know who your target prospect is, your message is probably received by the wrong the crowd.

Let’s take a look at the infographic.

Media Consumption - 2011
Created by: MBA Online

Thoughts?

Do you know how YOUR prospect consumes media? where and how? Share your thoughts in the comment section!

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About Francisco Rosales
I'm the author of SocialMouths. I also help entrepreneurs and small businesses turn their vanilla "web presence" into a profit powerhouse using techniques on social media, content and email marketing to generate traffic and convert to leads and sales. Caffeine addict and a hopeless fan of Dr. Sheldon Cooper. Bazinga! Learn more

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  • http://twitter.com/smallbizcafeTO Judy Ranieri

    Great info graphic, but I’m surprised that they didn’t include Twtter as a separate category

  • Alease Michelle

    Great background of each generation break down. Very informative information. A great way to explain to others how people consume information through out the day.
    Thanks for sharing. 

  • http://www.whenpigsfly.squarespace.com Jen

    This is fantastic! Thanks so much for sharing.

  • Kanya

    Sublime! I’m still in awe – I’ve imagined 20 new ways of attacking my marketing and seo strategy – wow guys THANK YOU THIS IS GREAT! 

  • http://www.thecmoclub.com Timothy Overbeak

    This inphographic is extremely important for me! I heard that I needed to advertice for certain groups of people – those who are my potentional clients. But the problem I had was I didn’t know where those groups hang out.. Now I know, so thanks a lot!
    Tim

  • Leticia Marodin

    Hi! Thanks for sharing! Where did you apply this market research? How long it took? Thanks, Leticia Marodin

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