Facebook vs. Google+: All The Latest Updates In The Battle To Win YOU Over

Facebook vs. Google+It’s on! And I’m sitting in front of my monitor with a smile on my face…

Is Facebook afraid of Google’s shiny network? Is Google trying to ruin Facebook’s party at F8? It feels like this week is “all or nothing” for these two and nobody likes to lose, that’s for sure.

But to be honest with you, I don’t care about industry egos and that kind of stuff. While these guys battle for attention, what I care about is how the end-user gets the juicy benefits of competition. The same competition I was talking about a couple of months ago when I said that Google+ was good for the Facebook user, because they will start seeing their network stepping up to the plate to keep their business.

Looking at all these changes and big announcements flying around, I thought it could be fun to do a quick recap, compare them and share some thoughts. Of course it will be a lot cooler if you also express your thoughts at the end…

First I thought about doing this in a chronological order, you know, as events happened in the last couple of weeks but I decided to go with one item on each side. I hope you like it.

Here we go!

Google+ API Opens

Google+ opens its API

While this might mean nothing to the end-user right now, it’s a big deal. It opens the door for developers all over the world to make awesome ideas happen.

Obviously not a surprise, if anything it’s exciting that it’s finally open.

Facebook New Lists 

Facebook - Better suggestions

We talked about this last week so if you are not familiar with its whole functionality you can read it here. To make it short, Facebook created its own “Circles” and named them “Lists”.

This will be rolled out as a transition automatically creating the lists for you and then you will have the option to reorganize.

This sounds like the right approach, the problem is that since this was not part of the core of the network, as it is for Google+, I’m not sure if launching it at this point makes a difference.

Google+ Search

Google Plus Search

While this might seem like something minor, adding the search functionality to Google+ is a feature users have been asking for. Besides, it makes a lot of sense, specially when Google is king of search. Right?

Now you can search for any topic and then filter your results by “Everything”, “People”, “Google+ Posts” and “Sparks”.

This is important. It will most likely point out how terrible Facebook Search (powered by Bing) is. It will not get the attention it deserves, specially in the middle of all the other announcements.

Facebook New Profile Subscribe Button

Facebook Subscribe button

Facebook launches the new “Subscribe” button for personal profiles. Basically giving you the option of following people without having to friend them. Sounds like Twitter following concept? Hmm…

This is also something we discussed as few days ago here on SocialMouths so all I’m going to point is this: This is optional, when you don’t do something from the early stages and you have 750 million users, everything has to be optional.

Important: If you do decide to add the subscribe button, your subscribers will have access to see the updates you classify as “Public”.

Google+ Mobile Hangouts

Google+ Mobile Hangouts

This is a major update. “Hangouts”, which was launched on the platform right before Facebook announced its integration with Skype has taken video chats to a whole new level. Now Google is launching its mobile version, including the multi-user capabilities right on your mobile device.

But that’s not all, along with Mobile Hangouts, G+ rolls out “Hangouts On Air” so you can broadcast and integrates Google Docs, screen sharing, sketchpad and makes public the Hangouts API.

Game changer? I think so…

Facebook Redesigns the News Feed

Facebook launches its new News Feed

Facebook just rolled out its redesigned News Feed. They just took the liberty to reorganize everything for you. The main point is to display whatever is considered “top stories”. They added a blue corner to indicate this. Then you get “Recent Stories” right below in the order they were published.

Relevant? Well, this type of changes are usually followed by thousands of users resisting the change.

Google+ Opens To The Public

Google+ opens to the public

In my personal opinion, it feels like it took a little too long to open and for a while it felt like it was losing its momentum. Of course with this storm of updates is back on everyone’s mouths.

Maybe they were just waiting to open up right before F8… Is this big news, it should. Let’s see how this develops and we continue to see that insane growth we saw earlier this year.

Is There More? What Do You Think?

More Buttons From Facebook

TechCrunch published 2 days ago that one of the things Facebook is preparing to announce on F8 is new buttons. Like we didn’t have enough buttons already… but this is not official yet.

Here is what TC had to say in the post (to make it short), “Facebook users will be able to click Read, Listened, Watched on content in their news feed. And soon, “Want” as well.”

Klout Integrates Google+

Connect your Klout to Google+

This is from a 3rd party and while it doesn’t add to the user experience on the site it certainly adds to the pile of related announcements.

Klout has just finished its Google+ integration and you can now connect it to your list of networks.

F8 – Developer Conference

Right now F8 is probably going on as you read this. F8, as they say on the site, the conference is for developers, entrepreneurs and innovators who are creating a more social web. You can tune in to watch live here or on the F8 Facebook page.

Pages?

Some of the question I got yesterday on my Facebook Page are about how Pages are going to be affected but there is no word from either side yet on what’s going on with this. This is one of the biggest concerns for entrepreneurs, brands and online marketers. We’ll see what happens.

So Who’s Winning? Or Better Yet… Who’s Offering YOU More?

You will have to answer this for yourself. Hopefully you want to share your thoughts with us in the comments section.

I’ll share with you what I think so far. I feel like the biggest updates so far are on Google’s side, while it was losing some momentum already, opening up to the public, search, Hangouts and making its API public certainly has more weight than Facebook’s announcements, however, the biggest social network in the world should have a big surprise to reveal today (Sep 22).

I agree with Ricardo Bueno as he commented last week on this blog that while he’s loving everything about G+, he will continue to be on Facebook since his community are there.

Let’s not forget this, while it feels like Facebook is trying to catch up on technology and features, the biggest catching up to do here is on Google’s side. G+ is still about 700+ million users shy…

Over To You

What side are you on? What are your thoughts on all this craziness going on this week? Where is all this going? Do you think G+ can give Facebook a run for its money now it is open? Wow, that’s a lot of questions, huh?

Finally, here is my G+ Profile if you want to circle me up.

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  • http://www.facebook.com/leiferic Leif Eric Martinez

    Great article Francisco! It has been an interesting week in the social
    media space to say the least. When Google plus launched it was clear the
    Facebook experience felt a little dated to say the least. Google plus
    carried a huge appeal, the only thing missing were all of our friends!
    After all, we all enjoy shinny new things! In the end, we the end users
    end up benefiting from the competition among the two social networks.
    Let’s see what BIG punch Facebook drops today at F8!

  • http://www.johnpaulaguiar.com John Paul

    Nice smash Francisco.  Added to that all the new changes Facebook is announcing today. Not sure who is winning or if I care.. but funny to see them trying to one up each other.

    I think both sites offer something different yet the same.. the beni I see now is Facebook has some direct competition, which as you mentioned is making them make more changes in the past 3 mnths then they have in the past 3 yrs.

    Competition is good.. we all benefit or get annoyed at all the changes.. not sure where Im at yet.

  • http://twitter.com/Singles_whouse Singles Warehouse

    Hi Everyone,

    I sat there last night and added all of my hotmail contacts to Google + – guess how many were using it…0

  • http://twitter.com/Singles_whouse Singles Warehouse

    We sat there last night and entered friends from hotmail. 0 we’re using Google +

  • Maus

    Nice article! But there is a way to find out who will win the battle! Check out this website http://bit.ly/nHJuBT

  • http://twitter.com/ProSpirity Prospirity.com

    Best way to explain which side I’m on is to look at this funny video. Social (Media) pressure…enough already :) http://www.collegehumor.com/video/6611967/not-google-plus

  • http://live-your-love.com/ Brankica | How to blog

    Do I even have to say how much I hate the new FB news feed. I also dislike all the brand new stuff they implemented because they hadn’t thought of it for years and years until G+ did it. So it all looks pretty lame. I am glad G+ added the search. 

    Oh and who the heck is going to “subscribe” to someone on FB without friending them (talking about real friends and family. I don’t see my grandma “subscribing to me”.

  • Linda Nelson

    Dying to see what features Google+ will have for Business Pages.  Should be rolling out soon.

  • http://sweetsfoods.com/ Gera

    Hi Francisco,

    Good recap of the social changes on both networks. For me is excellent that continue battle between those 2 giants and the end-user is always beneficed. I’m trying to adapt to all the changes, specially on FB.

    Now you can be a follower on FB, opps sorry subscriber of others, it’s funny because everybody is stealing concepts from other places, e.g. Twitter, or SU

    About Google plus, they need to launch commercial pages soon…

    Cheers,

    Gera

  • http://sweetsfoods.com/ Gera

    Hi Francisco,

    Good recap of the social changes on both networks. For me is excellent that continue battle between those 2 giants and the end-user is always beneficed. I’m trying to adapt to all the changes, specially on FB.

    Now you can be a follower on FB, opps sorry subscriber of others, it’s funny because everybody is stealing concepts from other places, e.g. Twitter, or SU

    About Google plus, they need to launch commercial pages soon…

    Cheers,

    Gera

  • http://www.facebook.com/hsgoad Steve Goad

    Great job – have “shared” this article to the groups I am connected with…Keep up the good work…

  • http://twitter.com/KarynAPyle Karyn

    Let me get this straight, ‘subscribe’ on Facebook is really like ‘stalk’ – right? Essentially, ‘I want to know your business, but I don’t want you to know I do, so I won’t ask to be your friend.’ Dear God, (I have enough stalkers as it is).
    I’m assuming that unlike Twitter where you can see your followers, there is no ‘view people who have subscribed to me’ button on Facebook – I could be wrong. Love clarification here.

  • http://twitter.com/KarynAPyle Karyn

    Let me get this straight, ‘subscribe’ on Facebook is really like ‘stalk’ – right? Essentially, ‘I want to know your business, but I don’t want you to know I do, so I won’t ask to be your friend.’ Dear God, (I have enough stalkers as it is).
    I’m assuming that unlike Twitter where you can see your followers, there is no ‘view people who have subscribed to me’ button on Facebook – I could be wrong. Love clarification here.

  • http://DrThomasHo.com Dr. Thomas Ho

    I just received NOTIFICATION THAT someone subscribed to me

  • http://www.socialmouths.com Francisco Rosales

    Hey Brankica, I totally see your points. That’s why I say it’s good that G+ is there so Facebook is forced to step its game.

  • http://www.socialmouths.com Francisco Rosales

    Karyn, I know there is a link to see your subscribers in the old profile, I can’t seem to find it in the timeline now.

  • http://www.socialmouths.com Francisco Rosales

    Thank you Steve, you rock!

  • http://www.socialmouths.com Francisco Rosales

    Gera, you’re right about G+ Pages, it needs to be soon and I hope for something great.

  • John Braid

    Thanks for another great article Francisco, 
    With Facebook and Google+  do you think there could be room for another Social network???

  • http://peppervirtualassistant.com Nicole Lim

    Whoa! Nice comparison. I like both but I would really say that I love facebook more. I know that it is not all positive updates but well everything in this world has it’s downside right? We just really have to learn to live with it.

  • http://www.godotmedia.com/ content writing services

    A recent twitter release for bloggers says that “googl’s changes” are going to be bad for publishers, small organizations and twitter users!! So I dont think there is any harm in assuming, it is gonna be “bad” to facebook too!! any thoughts?

  • http://www.columbusflowers.org/ florist columbus

    I decided to go with one item on each side.

  • http://www.tapestries-tapestry.com/ Susann

    It’s on! And I’m sitting in front of my monitor with a smile on my face…

  • http://auburnfamilydental.com/ Margaretski

    So it all looks pretty lame. I am glad G+ added the search. 

  • http://energy-spiritual-healing.com/ Ngakard

    Looking at all these changes and big
    announcements flying around, I thought it could be fun to do a quick
    recap, compare them and share some thoughts. Of course it will be a lot
    cooler if you also express your thoughts at the end…
     

  • http://www.twomenaustinnorth.com/ Zita Woodcock

    I hope you like it.

  • http://www.datacentersdelivered.com/ DataCentersDelivere

    I said that Google+ was good for the Facebook user, because they will
    start seeing their network stepping up to the plate to keep their
    business.

  • http://www.cliftondentalgroup.com/ Vena

    Of course it will be a lot cooler if you also express your thoughts at the end…