The Future Of Email According To Teens [Infographic]

The Future Of Email According To Teens If you have a teen at home, I’m sure you have noticed the usage of email accounts is completely different than previous generations.

My daughter the other day had to check her email address because she didn’t remember it. I’ll tell you more, when she’s done watching Netflix movies she puts them back in the envelope and leaves them right there in the living room. Maybe she thinks the Netflix guy comes in our living room once a week to pick up our movies. Maybe she doesn’t know about the Postal office either…

But that is old conversation, right? Here is what I’m interested in today:

  1. Email lists are probably the most targeted prospect you will ever get. People give you permission to send them information. I hope you understand that.
  2. If these little brats are ignoring my super powerful marketing vehicle, how am I going to connect with them? At some point they will be my prospect, maybe for you they already are.

So Aweber published this cool infographic they designed to communicate the results from a survey they conducted. The survey basically asked teens what their opinions are about Email.

I thought it would be cool to look at it in order to understand what’s up and also to share it with you guys.

First of all, I’m surprised to see a slight majority of them that think email will survive. For the rest of the answers I feel they understand and believe that at some point in their lives, they will use it too. Perhaps email represents a level of commitment they are not willing to take on at this moment.

Can you blame them?

Enjoy the Infographic and it’d be great if you want to share your thoughts about it in the comments.

Data and infographic by AWeber Email Marketing

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  • http://www.realityburst.com Eugene Farber

    Although email is still the standard for creating accounts on the net, there is definitely a new trend with social media accounts as alternatives. You can use Facebook to log into many sites for instance. That being said, I don’t think email is going anywhere. All of those teens are going to have to grow up and get a job eventually…and outlook isn’t going anywhere any time soon. Especially with big companies that are slow to adapt change and use a “that’s what we’ve always done” mentality. 

  • http://www.realityburst.com Eugene Farber

    Although email is still the standard for creating accounts on the net, there is definitely a new trend with social media accounts as alternatives. You can use Facebook to log into many sites for instance. That being said, I don’t think email is going anywhere. All of those teens are going to have to grow up and get a job eventually…and outlook isn’t going anywhere any time soon. Especially with big companies that are slow to adapt change and use a “that’s what we’ve always done” mentality. 

  • http://www.facebook.com/MorganBarnhart Morgan Barnhart

    You reach teens through social networks. Then down the line when they realize that they’d like to focus on email, they’ll come to your site to see if you have an email signup. 

    Teens may not be using email…but what teen really did use email? I only used email because I was selling stuff on eBay, had a website where people had to contact me and needed to sign up for forums and such. I didn’t use email for the purpose of marketing or signing up for newsletters. That didn’t happen until I became an adult. I don’t think email is going to go anywhere any time soon. Maybe in the far, far, far distant future, but I just don’t see that happening any time soon. I don’t know a single person who can honestly say they could do without their email. 

    Cool post!

  • http://www.facebook.com/MorganBarnhart Morgan Barnhart

    You reach teens through social networks. Then down the line when they realize that they’d like to focus on email, they’ll come to your site to see if you have an email signup. 

    Teens may not be using email…but what teen really did use email? I only used email because I was selling stuff on eBay, had a website where people had to contact me and needed to sign up for forums and such. I didn’t use email for the purpose of marketing or signing up for newsletters. That didn’t happen until I became an adult. I don’t think email is going to go anywhere any time soon. Maybe in the far, far, far distant future, but I just don’t see that happening any time soon. I don’t know a single person who can honestly say they could do without their email. 

    Cool post!

  • Adora

    I think this is powerful, thank you for this article—- I am so passionate about this, and if our teen son checks his email ONCE a week, that is a lot.  All interaction done on FB, or text. 

  • Adora

    I think this is powerful, thank you for this article—- I am so passionate about this, and if our teen son checks his email ONCE a week, that is a lot.  All interaction done on FB, or text. 

  • http://twitter.com/MarketingXD MarketingXD

    Not typical teens. They asked the following, got 200+ replies, and analyzed them.

    “AWeber Email Marketing Scholarship
    Are you a high school senior headed to college? Looking for ways to offset the cost?
    Know a thing or two about email and other messaging technologies?

    AWeber Wants to Help You

    We’re offering a $1000 scholarship to one talented thinker and writer.

    To apply, write an essay (500 words maximum) that addresses the question below.

    Email is a primary means of communications for over one
    billion people around the world. It is one of the most popular online
    activities, according to Pew Internet.
    However, it has been suggested that younger generations
    may eschew email in favor of other messaging technologies (for example,
    texting, Facebook and Twitter).
    Do you agree with that suggestion? Discuss, drawing on your experiences with email and other messaging technologies.”

    http://www.aweber.com/email-marketing-scholarship.htm

  • Anonymous

    Brilliant – especially this: “If these little brats are ignoring my super powerful marketing vehicle, how am I going to connect with them?”

    I have two teens and they both have email. They do use it for communicating with clubs or events. Because they other part of this equation is that even though they all have cell phones in their hands, they don’t like to talk on the phone either! They will Facebook something before they will make a phone call – texting seems to be the most popular form of communication for them now. 
    Interesting stuff!
    Peggy

  • http://www.linkedin.com/in/mdyoder Michael D. Yoder

    Very compelling information, and a topic that continues to garner the attention of parents and marketers alike. According to the perceptions published from the survey results, instead of being dead, I think it’s more a matter of formal/business vs informal/conversational. I’d like to see a survey that compares the perception of email and other channels of communication from various age groups. Thanks for the information.

  • Lynn

    This is an interesting post and I agree with others who comment that as we ‘grow up’ and interact with people for business or because we want their newsletters or whatever, unless some new form of communication comes along they will evolve to become email users. 

    It’s odd to think of email as formal.  I still have a fountain pen and will occasionally write a letter!  What a dinosaur! 

  • http://www.propelly.com Cec Plascott

    I’m a teen, and I use email everyday, but then again I’m not your typical teen really. Great post, it’s like the Zuck said, teens think email is like sending a letter, they don’t realise it’s instantaneous. That’s the beauty of it. So many uses for it, but the majority of teens only have an address so that they can sign up to social networks. 

  • Mytutoringspace Alison

    Yes and I have been surprised to discover that most teens don’t tweet either- oh they may follow a tweet, but aren’t as interested in posting one.  Email is considered formal by many teens- I often have my students  send homework via email and usually get a very brief text msg alongside the work- in fact students were initially worried that I might judge/mark their email for “proper” letter standards- a worthy lesson, but not what I am doing when simply making sure work is submitted on time.  
     interesting statistics- thanks  Ali the English Tutor- mytutoringspace@live.ca

  • http://www.wordpress.correlations.com corecorina

    Texting is still #1 amongst most teens… no platform requirements, no special app or download needed, just digits.

  • http://twitter.com/Swinger_Inskeep Maria Inskeep

    I think that it is rare to find a teenager who e-mails.  Not long ago my sister said she needed to go e-mail somebody and what she actually meant is that she was messaging them through facebook.  I don’t even know if at that time she had a concept of what e-mail actually was and she probably 17.  Now as people head into college they are pretty much forced to use it but it is definitely not in their top 3 ways of communicating with people. 

  • http://www.prowordpress.net/ Ileana Eggleston

    Enjoy the Infographic and it’d be great if you want to share your thoughts about it in the comments.

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    If you have a teen at home, I’m sure you have noticed the usage of email
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    But that is old conversation, right? Here is what I’m interested in today:
     

  • http://www.sandiegolawfirm.com/ Margurite

    So Aweber published this cool infographic
    they designed to communicate the results from a survey they conducted.
    The survey basically asked teens what their opinions are about Email.

  • http://youtubeconvertermp3.com/ Yun Trapp

    Maybe she doesn’t know about the Postal office either…

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    People give you permission to send them information. I hope you understand that.

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    The survey basically asked teens what their opinions are about Email.

  • http://www.downtowndentalstudio.com/ Theresia

    If you have a teen at home, I’m sure you have noticed the usage of email
    accounts is completely different than previous generations.

  • Jay

    Hey, you guys need to try this Social Network called ParkPlace @ http://www.ParkPlace.it — it is a Social Network and parking place for your favorites like music, video, photos, links, and more which you can share to ParkPlace, Twitter, Linkedin, and Facebook (you have the option). And what ever you post on your activity wall, it collects them for you on your profile separately so you don’t lose them ever again and you can keep coming back to them. It’s clean and very simple and easy.