• http://www.lifemarkchinatown.ca/ Steve | lifemarkchinatown.ca

    Great Article.  The Holistic Approach to Social Media is definitely a good article to reference later.  Love the quote “Skate to where the puck is going to be.” – Wayne Gretzky.

    Again, thanks

  • http://chamberlaingroup.ca/ Jared : chamberlaingroup.ca

    Great article.  I’m a real estate agent for http://chamberlaingroup.ca/ and i found this to be a great marketing resource for me to reference.
    Good job!

  • http://www.facebook.com/davevandewalle Dave Van de Walle

    I know that hockey references play well in Canada…

    Cheers!

  • http://www.facebook.com/davevandewalle Dave Van de Walle

    Real Estate agents and brokers, IMHO, struggle mightily with the Holistic Social Media element – can’t totally blame them, if they’re being hit in multiple directions by multiple shiny objects – and the onslaught of ways to potentially promote listings…

    But if your objective is to be the obvious choice in a certain neighborhood, price range, type of client…THEN building a holistic presence can really start to make sense.

    Cheers!

  • http://www.JasonSilvestri.com/ JasonSilvestri

    I feel there is more to it. See it from my point of view. http://www.jasonsilvestri.com/what-is-the-roi-on-social-media/

  • http://monicasellsflorida.com Monica Nielsen

    Fabulous Post! I learned so much. This could be a great marketing piece and approach for me to consider.

  • Anonymous

    “Holistic Social Media” – that’s an interesting concept.

    I’m not so sure about the radial image above where ‘Your business” sits in the center and ‘blog’, ‘micro-blogging’ and so on are in a circle around it. This image doesn’t take care of the dynamic aspect, the flow of action that we need as online entrepreneurs.

    In terms of an integrated Social Media strategy this flow of action is crucial. My sense is that it’s a good idea to funnel social media activity to a blog as a energy center of the whole system. The energy is created by creating regular fresh content that can then be discussed in the various Social Media streams. It’s the blog as an energy center that can then generate sales.

    In the “Holistic Social Media” concept it looks like social media, videos, blogs, geo-sharing, and micro-blogging are equally important.
    Is that how you see it, Dave?
    What  role do blogs have in your opinion?

    – Mary Jaksch | AlistBlogMarketing.com

  • http://traffikd.com social traffic

    Marketing to your target customers.  This is key, helping them find you, instead of going and seeking them out.  Start with a good product or something marketed well that someone might want, then the target people come to you, rather than trying to bring lots of people in and seeing if they’re interested or not. Why why why?

  • Anonymous

    saw this page bookmarked and very much liked what I read. I will surely bookmark it as well and also go through your other posts tonight.

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  • http://twitter.com/HotSpotPromo Darlene Hull

    Thanks for this excellent post.  I can’t believe how many businesses out there are clueless about who they’re marketing to.  Kinda scary!  This was well presented, and your charts are really helpful.  Thanks.

  • http://twitter.com/webtechnosys webtechnosys

    simply and straight forward but always ignored by business owner

  • http://www.facebook.com/pinagency Pin Agency

    I really admire post like this! Really helpful and the data well presented. 

  • http://www.facebook.com/davevandewalle Dave Van de Walle

    ACK! My bad for just now weighing in on this – was too busy tweeting…ah, that’s a lame excuse.

    You are correct in the “dynamic” aspect of all this – yes, the flow is really important, and the elements are fluid and depend on what you’re doing, who the target is, etc. (Which is one reason we aimed for charts that had a more, well, fluid look to them.)

    However, the big, blue, bold circle in the middle and circle around the whole thing – a lot of people forget that. A LOT. So we wanted to beat everyone over the head with it, so to speak.

    Blogs…the glue? Not sure…this all depends, again, on your biz and what you’re doing and who your target customer is. 

    Great comments, Mary. Will visit your site now…

  • Tony Archuleta

    Kinda scary!  This was well presented, and your charts are really helpful.  Thanks.

    http://www.lesnapback.com/

  • http://www.portlandflowers.info/ florist in portland

    This is understandable – and I’ll tell you why you’re seeing this:

  • http://www.nyhear.com/  hearing aid New York

    If you get the feeling that the term “Social Media” is code for a whole
    bunch of bloggers talking to other bloggers about how great they are –
    well, it’s highly possible that you are jaded and haven’t watched a more
    holistic approach to social media in action.

  • http://bestfatburnerreviews.net/ Berenice

    “Social Media” is code for a whole bunch of bloggers talking to other
    bloggers about how great they are – well, it’s highly possible that you
    are jaded and haven’t watched a more holistic approach to social media
    in action.

  • http://rvmotorhomes.co/tribute-motorhomes/ TRIBUTE MOTOR

    This is understandable – and I’ll tell you why you’re seeing this: Shiny
    Object Syndrome leads to people who are “channel oriented” with their
    social media.

  • http://www.milkmen.com/ dental websites

    Then they start asking themselves why the sales aren’t rolling in.

  • http://www.tetrabyte.com/uk-business-it-support-services-uk/uk-support-managed-hosted-exchange tetrabyte

    The reason is they’ve gone channel first – and they aren’t Holistic with their Social Media. So now what?

  • EmmaJ

    If you’re a PR Guy you focus on Promotions? PR is reputation management and public relations. The job involves building media liaisons and telling stories about our brands or clients that inspire and reflect the best of that client across media and other platforms in an engaging way. Promotions? That’s your Marketing department…