How Is Social Media Growing [Infographic]

How Is Social Media Growing [Infographic] Usually when the media talks about social media growth or when they mention a specific network, they go to the number of users.

We know Facebook has a zillion users, we know that G+ has hit 25 million. While that information is important, it’s like me saying that I have X amount of Twitter followers. In other words, you don’t get much out of it.

The reason I want to share this infographic that Search Engine Journal made public today is because it provides more interesting facts. The cool part will be to take some of that data and see how it can be useful to you. For example, did you know that 75% of brand “likes” are coming from advertisements? or that the growth of mobile access to Facebook from 2010 to 2011 is 200%.

But let’s have the infographic do the talking here:

The Growth of Social Media: An Infographic
Source: The Growth of Social Media: An Infographic

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  • http://twitter.com/thewinegal_net Sarita Moreno

    jaw dropping social media stats! so many great discussion points, beginning with 1/2 of Twitter users are inactive – wha?!  and the FB world map is crazy scary!

  • http://www.zrealestategroupaz.com Chris

    It’s nice to see that companies are finally realizing that blogging can be very beneficial for business.

  • http://www.zrealestategroupaz.com Chris

    It’s nice to see that companies are finally realizing that blogging can be very beneficial for business.

  • http://freetraffictip.com Tinu

    One in four Americans using YT every day shouldn’t shock me. But does. I want someone to do a study on inactive Twitter users. I know a bunch of people who have an account just to follow Twitter chats but never talk. Fascinates me when I think about the estimates in the late 90s that only 10% of forum traffic was generated by people actually having the conversations. Makes me wonder how many people just abandoned their Twitter accounts, and how many just lurk.

  • http://www.facebook.com/people/Brian-Barnes/100000365523160 Brian Barnes

    I am glad you shared this. Sometimes we talk about the numbers all the time and never really understand until we actually visualize it! Good work!

  • http://twitter.com/GarrettIra Garrett Ira

    Thanks for sharing, Francisco!

    With straight line social media ROI still being difficult to measure for most companies, it’s great that these kind of statistics continue to arise (not that most companies measure the ROI of traditional marketing).

    What still stands out to me the most is the adoption rate of the 50+ age category. Baby boomers who aren’t on social networks often assume their peers aren’t either, when in reality they are spending a huge amount of time (5-6 hours per week) connecting with people & brands on social networks.

    Keep up the good work!

    Garrett

  • http://twitter.com/GarrettIra Garrett Ira

    Thanks for sharing, Francisco!

    With straight line social media ROI still being difficult to measure for most companies, it’s great that these kind of statistics continue to arise (not that most companies measure the ROI of traditional marketing).

    What still stands out to me the most is the adoption rate of the 50+ age category. Baby boomers who aren’t on social networks often assume their peers aren’t either, when in reality they are spending a huge amount of time (5-6 hours per week) connecting with people & brands on social networks.

    Keep up the good work!

    Garrett

  • Anonymous

    Great inforgraphic. One of the best of late. PS Check the spelling of Russia (Rusia?)

  • http://twitter.com/anthonynlee anthony lee

    this is absolutely awesome. thank you so much for sharing this. i see so many valuable insights in this infographic for market research. i mean, to know how much of your “likes” comes from what medium, where in the world your potential audience is, what their age is, which social networks are growing the fastest, where your opportunities lie for future growth…..brilliant.

  • http://www.brandstrategy.co.za Michael Said

    These figures are mind boggling and wake one up to the fact that so much information is being shared at any given point in time. Imagine if FB was a country, it would be the most peaceful country on earth :-)

  • http://www.TrafficGenerationCafe.com/ Ana | Traffic Generation Cafe

    I love your infographics. It goes to show that Facebook is a tool to be reckoned with and it’s growing stronger daily. People often debate as to which social network is the most this or that and this really puts it in perspective.

  • Des Walsh

    Yes, I was just thinking, isn’t it about the time of the year to expect a round of “blogging is dead” link-baiting posts? :)

  • Des Walsh

    That’s a great point, Tinu. It would be great to know more about that. Your comment reminds me of a lesson I had once in how much “lurkers” can care and be involved in their own way. There was a web-related group I used to run in real life with an email update after meetings – yes, it was in the last century! – and when I announced that we were not getting enough people turning up to make it worthwhile keeping going and would be closing the show (I heade the email, “The dogs bark, the caravan moves on”) I received a flurry of disappointed/indignant emails from a bunch of people who had never been to a live meeting (what I was told once some old netheads used to call a flesh meet). Just because people don’t tweet doesn’t mean they are not there and participating in their own way. We used to call them “the audience” and IRL we loved having lots of them.

  • Tcharest

    Loved all the graphics and charts.  I am a visual learner so this is more educational than text.  Great info on social media stats.

  • http://insequent.posterous.com/ebridge-interactive-to-resell-insequent-mobil eBridge advertising

    Well as we know that users of social networking sites are endless ..Like Facebook has a zillion users,and G+ has hit 25 million…

  • http://www.justenergyllc.com/ Just Energy

    I must say that this is a very well written post! and is creatively created!Ya ofcouse we know that Facebook has a zillion users and G+ has hit 25 million

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  • A.F.

    Great article. Would have loved some comparison info on Canada though!

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    thank you for sharing, great post.

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  • Toby Still

    Makes me wonder how many people just abandoned their Twitter accounts, and how many just lurk.

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  • http://www.toledoflowers.info/ toledo flower shops

     The cool part will be to take some of that data and see how it can be useful to you.

  • http://www.newyork-appliancerepair.com/ Oven Repair New York

    For example, did you know that 75% of brand “likes” are coming from
    advertisements? or that the growth of mobile access to Facebook from
    2010 to 2011 is 200%.

  • http://www.purr-o-lux.co.uk/ Kacie

    Usually when the media talks about social media growth or when they mention a specific network, they go to the number of users.

  • http://www.goldcoastcarrental.com.au/ goldcoastcarrental

    Or that the growth of mobile access to Facebook from 2010 to 2011 is 200%.