How to Get Quality Backlinks Using Social Media

Get quality backlinks using social mediaThis is a guest post by Zac Grace of Dejan SEO

While browsing the SERP’s for an article talking about the use of social media to get backlinks, I was really surprised that there is an incredibly small number of posts talking about the actual use of it. Nine out of ten results will talk about creating user profiles and linking to your site or blog. There are even a few that praise Google for finally admitting that social media links count, and then go on to talk about creating profile backlinks, so go figure.

SPAM still dominates the SERP (Search Engine Results Page) in certain areas for sure. But the premise behind link building with social media is not about creating a simple profile with a link back, it is about creating contacts, finding new opportunities and clever use of your content.

There is one simple principle behind the whole idea, and that is to make people know about your quality content and reach people interested in it, that way people who are truly interested will link to it or they will talk with you about it and that in my book is already a link opportunity.

Let’s explain certain things that will help you use social networking sites like Facebook and Twitter to create new contacts and quality backlinks.

The Basic Concept

The basic idea is simple, you need to create quality content. Without quality content no matter the effort you put into social networking sites you won’t get far. No one wants to retweet or “like” bad content, nor will anyone want to link to it. So it all starts with quality, but you already knew that.

dejanseo twitter engagement

If you take Twitter for example, for people that don’t know you, the first and only hook you have is the 140 characters you can use, so make every letter count. Create attractive titles and tweets that will draw attention of your targeted market. That is half the job, you got them interested, they visit your site, they better find something there that is worth sharing and linking to or you still got nothing.

Content Sharing

The next step is to make your follower base share your content. A simple call to action near the end may do the trick in most cases, but how do you go about it on Twitter and Facebook? This one is easier said than done, become a known persona in your market.

You don’t have to be a worldwide known persona like Rand Fishkin, you only need to be known in a certain market on a certain social network. I hope you are starting to get where we are going with this. By stretching your outreach to dozen of social networks you will never be able to maximize their results so concentrate on the few you can, the most used one and maybe one or two market networks. Engaging other users, talking to them, asking questions, posting answers, all of that will make you a know person for those interested in your market and they will come to you if you offer useful things.

This is a basic principle of networking, and I am sad to say that even today we still have to stress out this part as most webmaster forget about real engagement and simply spam their streams with links.

How about your blog and website? Is it easily sharable? If not, why? Make all of your posts easy to share on all the important social networks and the ones you use, make it easy for people to syndicate your content, share it and even link to it directly. In order to get some good shares and tweets going for you and make known marketers in your niche spread the word, you shouldn’t be shy to send them a direct message to check out your blog and share it with their followers and fans, you’d be surprised how many links you can get this way.

Making the Process Easier

HootSuite

To have some free time and manage to get 3 meals a day while running a blog and maintain your social network profiles you need to automate things a bit. So using Hootsuite and similar tools to monitor your networks, to schedule tweets is essential. Also use newly created services like Triberr that help you connect with people from your market and promote each other’s content.

So to get backlinks you need to talk to people, make yourself useful and well connected with all the right people, just like the basis of regular marketing, so here are the things to focus on so you won’t forget:

  • Create valuable content
  • Make sure your titles, tweets and shares have a good call to action
  • Engage the users, respond to likes, shares, tweets, mentions and private messages, make yourself useful in other words
  • Reach new related markets through known and active users
  • Promote your brand name so people can easily remember you
  • Post questions on your social networks, do market research through social networks to create useful content and please interested parties

Once you have a follow up base, people that have your attention, it is easy to ask someone for a guest post or offer a partnership, create mutual contests and promotions and all of it to get links and promote your brand while at the same time doing reputation management.

It sounds like a lot of work, and it is, but 90% of my personal link opportunities come from my engagement on Twitter. The days when webmasters just simply replied to every link request positively are way behind us, and social media is the new front for gaining links. By entering the social media battlefield you will not only be able to build good backlinks, you will be promoting your name, your brand, and you will be creating strong connections that can lead to various opportunities in the future.

Zac Grace from Dejan SEOThis is a guest post by Zac Grace – Zac works as advanced SEO strategist and link building team leader at Dejan SEO Company, a company providing specialised link building and SEO services for Australian market. You can connect with Dejan SEO on Twitter.

 

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  • Jonathan Saipe

    Completely agree. Many marketers seem to think that link building (in or outside a social media context) is divorced from having great content. As you rightly said, you simply cannot promote anything or build links until the basics i.e. useful engaging content has been created. 

  • http://twitter.com/Ayngelina Ayngelina

    I really like Triberr, I found a group that is diverse but still relevant and have reached a lot of new people that way.

  • http://twitter.com/RyanCritchett Ryan Critchett

    Great pointers. You make a good point in saying that the whole point behind it all is to make people aware of your awesome stuff. I’ve realized that your untouchable, massively valuable content will sit there largely unnoticed if you’re not taking steps to get it out there to people.

  • http://www.area51backlinks.com/buy-backlinks buy backlinks

    Great stuff here Zac. Another tip I’d like to share that I learned from Brian Horn. Create some type of “award” page for cool websites in your niche and email the webmasters to let them know they’ve received your “award”. Since you’re playing to their ego, there’s a good chance they’ll link to that page. I’ve personally used this technique with success. It’s actually pretty easy!

  • http://twitter.com/ZarkoCompare Zarko Zivkovic

     yes, that is a great method, there are plenty of things we can use, and all we need is a bit of research and some creativity, anyone of us can find a unique way to get backlinks, promote their website or do whatever we want to, it just takes some effort, that’s all :)

  • http://twitter.com/ZarkoCompare Zarko Zivkovic

     Exactly Ryan, you know the old saying, what good is to be a king of the kingdom no one ever heard of, that is the same for online business, what is the use of the best quality content when no one knows about it…

  • http://twitter.com/ZarkoCompare Zarko Zivkovic

     yeah, triberr is great, Dino and Dan did a great work on it, I love those guys :)

  • http://twitter.com/ZarkoCompare Zarko Zivkovic

    Right, I mean  what is the point of promoting bad content? You make some effort, you promote it on social networks and when people visit your website they get disappointed and leave, no one is eve going to sell something that way.. landing pages need to have quality and clear call to action, or everything you do will be more or less useless in my opinion.

  • http://www.hicksnewmedia.com jameshicks

    Great post Zac – great best practice recommendations – you’re right – quality content is king

  • http://jewishstarjewelry.wordpress.com/ Alissa

    question–might be dumb, but I am new at this….. Isn’t this somewhat like a blog roll you find on the side of a blog?  Just wondering. 

  • Anonymous
  • http://myibusinessguru.com business online

    Awesome post.

  • http://www.TrafficGenerationCafe.com/ Ana | Traffic Generation Cafe

    Nice post, Zac – I was however hoping to learn something new here. I suppose there is nothing new when it comes down to link generating through social media…

    Ana

  • http://twitter.com/ZarkoCompare Zarko Zivkovic

    Hi Ana, you know what the sad truth is? Most people know this, they have read it countless of times, but guess what, I don’t see many people using these strategies… That is the real problem, I see plenty of people that know the theory, but when it comes to practice they all fall short, so we will repeat it until people learn :)

  • http://diyblogger.net/about Dino Dogan

    Sweet dude..thnx for the mention :-)

  • http://www.extremejohn.com Extreme John

    Agreed! Guess repetition is also one of the key factors for a successful business. It’s not solely a repetition, it’s actually more of a reminder for me. This reminds me that social networking is not all about back linking to promote your business but rather, it’s about extending your connections and building relationships with other people with similar interests. 

  • http://www.jezjo.com Joie

    Zac, thanks a lot for posting this information and for jaypeeonline dot com that include this post in his weekendround up.  A good reminder to apply the theory into practice.

  • http://www.mynotetakingnerd.com/blog Lewis LaLanne aka Nerd #2

    Yeah, I just studied somewhere around 12 hours on the topic that makes the whole strategy work… getting in sync with the mindset your perfect prospect is in when they see your stuff.

    Too often, we approach a market from where we are in our evolution and this, especially if you’re a ninja, is light years ahead of where you market is — especially if they’re beginners. And a lot of times, as counter intuitive as it sounds, it works best to pull people into your tent with what they want instead of what they need.

    A prime example of this is dating advice. Guys want the perfect pick up lines that are guaranteed to never fail. What they need is an overhaul on their mindset. But running ads or content that promise this, have not proven to convert at the highest level, in the instance of Eben Pagan’s company “Double Your Dating” for example.

    So by focusing on the place where his prospects are, he’s able to bring them into a relationship with him where they can listen to what he says because they know, like and trust him. In my book, all content and advertising should do this! 

  • http://www.retailmenot.com/view/petcarerx.com PetCareRx

    These are really good tips . I definitely agree with all these tips. =)

  • http://wnwp.tv/ Wnwp Tv

    Great topic. Thanks for posting Zac. Im new to all forms of marketing and networking. I just created my own start-up internet tv website @ http://www.wnwp.tv and of course any and all tips are of great help. That tip about Hoot Suite is amazing! Thanks again.

  • http://www.stocktonflowers.info/ stockton flower

    The basic idea is simple, you need to create quality content.

  • http://www.goud-verkopen.nl/ Hermine

    But the premise behind link building with social media is not about
    creating a simple profile with a link back, it is about creating
    contacts, finding new opportunities and clever use of your content.

  • http://www.billiardsshark.com/ billiard balls

    Once you have a follow up base, people that have your attention, 

  • http://www.funnycrazyclips.com/ funny video

    Let’s explain certain things that will help you use social networking
    sites like Facebook and Twitter to create new contacts and quality
    backlinks.

  • http://clubpenguincp.com/secret-agent-mission-guides/ Palma Olmstead

    There are even a few that praise Google for finally admitting that social media links count, and then go on to talk about creating profile backlinks, so go figure.

  • http://www.autosale101.com/ Thutas

    building with social media is not about creating a simple profile with a
    link back, it is about creating contacts, finding new opportunities and
    clever use of your content.

  • http://www.paydayloanspaydayloans.net/ Elizbeth

    Let’s explain certain things that will help you use social networking
    sites like Facebook and Twitter to create new contacts and quality
    backlinks.
     

  • http://www.osiaffiliate.com/ Affiliate Software

    Great Tips, I think the main thing is to build quality content and then make sure you engage and add value.

  • http://www.pmirichmond.com/ pmirichmond

    Then go on to talk about creating profile backlinks, so go figure.