Do You Know What Other Blogs Are Saying About You?

listening Do you know if you are being mentioned on other blogs? Did you know there are ways of tracking this? And, why is this important anyways?

In this post, I’ll explain why paying attention to what other blogs say is important and how to be aware of these mentions.

So let’s get started…

Why You Should Care

SEO

When you get mentioned by another blog, the author usually links back to your blog/site and as you know, getting backlinks is one of the most important things you can do to your SEO (Search Engine Optimization) as they can improve your page ranking. The search engines want to know if your site is relevant.

Sentiment

The next thing you need to worry about is sentiment. Is the comment positive or negative? Of course you don’t want people saying something negative about you or your services. When you track these mentions at least you have the opportunity to participate, maybe try to do something to turn an unhappy customer into a happy one. Damage control.

If it’s a positive mention, it is also a good opportunity to engage in the conversation.

Reciprocity

Be human. Be thankful and participate by leaving a comment or giving the post a tweet. Not to make you feel obligated but return the favor if you can, there is a good chance the other blog is somehow related to your topic.

Don’t ignore it, keep this blog in mind.

Let’s Look At An Example

Herbert from Penn State | Outreach Marketing did a very, very nice piece sharing a post from SocialMouths on his “Why Is Social Media Not Working For You” (Thanks Herbert).

Outreach Marketing

OK, so this is an extreme example and it’s not always like this, the mention can be a simple link to your blog or to a specific post. The point here is how to find this, right?

Tools

There are many tools you can use to track these mentions, feel free to share your favorite ones in the comment section of this post. Here a couple you can try:

Go to these sites and do a search based on your blog’s name or URL.

IceRocket

icerocket

BlogPulse (From Nielsen)

blogpulse

Other tools you can use are Bloglines Search or Google’s Blog Search.

Get Alerts

rss reader All these services and most of them out there allow you to get the search results on RSS. You should subscribe and organize them on your RSS Reader. The point is to get alerts and be able to react as soon as possible, there is no point if you come back a month after the post was published.

Final Tought

The social web gives you the opportunity to engage in ways traditional media can’t but if you don’t pay attention, those opportunities are wasted.

One more thing, when you mention somebody or share a post from somebody else on your blog, make sure you do it properly so you give credit and the other end is aware of it.

Happy Listening!

Related Posts Plugin for WordPress, Blogger...

10 Mistakes People Make on Facebook Pages and How to Fix Them

Join 10,000+ subscribers and get FREE access to my online course...

  • http://twitter.com/derekbrown Derek Brown

    Great post, Francisco. On my blog, we mentioned this blog as our favorite for this week (http://smarterbiz.org/blogboard-march-1st-2010/) . Surprised it didn't come up in your tools, or did it?

    I'm also a fan of SocialMention.Com for brand monitoring.

  • http://www.socialmouths.com Francisco Rosales

    Wow! I did miss this one…

    Derek, thank you so much for the kind words, it's truly an honor to be mentioned among those guys.

  • http://www.brendanschneider.com Brendan Schneider

    Francisco,
    I recently wrote a post in a somewhat similar vein: [http://www.schneiderb.com/2010/02/dont-start-with-social-media/]. I also mentioned a tool that I enjoy using call Addictomatic: http://addictomatic.com/. Check it out when you get a chance.

    It is also nice that see that you practice what you preach with regard to Reciprocity with comments. :) Keep you the great work!

  • http://www.SearchPerspective.com/ Cory Grassell

    Blogging and social monitoring may seem tedious or time consuming, but these two tactics can go a long way. In reality, it only takes a few hours here or there. In the end, the payoff is huge. You can learn what others are saying about your brand, while building brand loyalists and identifying areas of your business that are meeting demands or falling short. Each morning, I make an effort to read one new blog, post a comment, and subscribe to the RSS feed. For me, it's part of a big-picture strategy, but it can be as simple as that.

  • http://www.bizchickblogs.com Tia Peterson, BizChickBlogs

    Hey Francisco – Just read this post as a result of one of your retweets today. :) Good use of Twitter!

    I set up several different Google alerts for my blog, as keywords, links, my name, etc. I pretty much know when anything at all is said related to me, including those minor little mentions in out of the way social bookmarks and micro-blogs (e.g., I had an alert set up for link:http://www.bizchickblogs.com/).

    It's a GREAT way to monitor reputation.

    P.S. I mentioned your blog in a post today, as well!

  • Pingback: Monday Blogging Amoeba – 28/06/10

  • http://stephaniebetesh.com Wedding Videography San Diego

    I have recently started a web site, the info you offer on this website has helped me tremendously. Thanks for all of your time & work.

  • http://lopa.co.uk/ Jackeline

    Do you know if you are being mentioned on other blogs? Did you know
    there are ways of tracking this? And, why is this important anyways?

  • http://www.nationalpt.com/ Micahgan

    If it’s a positive mention, it is also a good opportunity to engage in the conversation.