Do you know if you are being mentioned on other blogs? Did you know there are ways of tracking this? And, why is this important anyways?
In this post, I’ll explain why paying attention to what other blogs say is important and how to be aware of these mentions.
So let’s get started…
Why You Should Care
When you get mentioned by another blog, the author usually links back to your blog/site and as you know, getting backlinks is one of the most important things you can do to your SEO (Search Engine Optimization) as they can improve your page ranking. The search engines want to know if your site is relevant.
The next thing you need to worry about is sentiment. Is the comment positive or negative? Of course you don’t want people saying something negative about you or your services. When you track these mentions at least you have the opportunity to participate, maybe try to do something to turn an unhappy customer into a happy one. Damage control.
If it’s a positive mention, it is also a good opportunity to engage in the conversation.
Be human. Be thankful and participate by leaving a comment or giving the post a tweet. Not to make you feel obligated but return the favor if you can, there is a good chance the other blog is somehow related to your topic.
Don’t ignore it, keep this blog in mind.
Let’s Look At An Example
OK, so this is an extreme example and it’s not always like this, the mention can be a simple link to your blog or to a specific post. The point here is how to find this, right?
There are many tools you can use to track these mentions, feel free to share your favorite ones in the comment section of this post. Here a couple you can try:
Go to these sites and do a search based on your blog’s name or URL.
BlogPulse (From Nielsen)
All these services and most of them out there allow you to get the search results on RSS. You should subscribe and organize them on your RSS Reader. The point is to get alerts and be able to react as soon as possible, there is no point if you come back a month after the post was published.
The social web gives you the opportunity to engage in ways traditional media can’t but if you don’t pay attention, those opportunities are wasted.
One more thing, when you mention somebody or share a post from somebody else on your blog, make sure you do it properly so you give credit and the other end is aware of it.