Why Is Social Media Not Working For You

Are you feeling like you are the only one that doesn’t get any results from social media? Are you getting nothing but frustration while everybody else and their grandmas are talking about monetizing, getting prospects and all kinds of success stories?

Questioning your strategy is a good start. Here is a list of items that might be damaging your personal brand or preventing you from achieving those hard to get goals…

1. Your Content Is Self Centered

I said it before and it doesn’t sound very nice but nobody cares about you or your product. People care about how your product can provide a benefit or cover their needs. Turn it around and think about others. How you can be of help and provide value to your potential prospect. A good exercise to get started is to not allow yourself to write in first person.

2. You Don’t Come Out To Play

You are so focused on creating content and making your blog better that you forget about getting out and interacting with people in other platforms. If you don’t come out and play, when you finally decide to go to the park the other kids don’t even know who you are. A great way is to visit other blogs and comment, but don’t just say “Good Job”, have an opinion. Stay in your field, after all, you know what you’re talking about.

3. You Are All Strategy

If you are so attached to a strategy that you’re not even allowing yourself to experiment a little, you need to let go. I don’t care if you read it from a Social Media superstar. Test different things, allow yourself to make mistakes. When Gary Vaynerchuck was asked (on CNN) what was his strategy, he responded that there is no strategy but to follow your heart. I’m not against having one but leave enough room to be spontaneous. You don’t want to be a robot…

4. You Are Only Promoting Yourself

You’re suffering from the “me me me” syndrome. Nothing wrong with promoting yourself, the problem is when you become a broadcaster of your own message. This is different than any other media, in traditional media you wouldn’t run an ad promoting somebody else. Find content that you thing would be useful or interesting to your prospects and share it with them, I don’t care if it’s your own competitor. If you haven’t noticed, competition has a whole new meaning today, but that’s another post.

5. You Are In The Wrong Place

You might be hanging out in the wrong network. Most likely you know your target market, all you need to do is identify where the hangout is. I’ll use myself as an example (sorry…), I get no love from Linkedin members. Why? Because I’m talking to people, entrepreneurs and independents, not to companies. When I used to own a skateshop, my hangout was MySpace. Eliminate any networks that you feel are not right for your kind of product or service and focus on fewer ones.

6. You Are Not Engaging

I’m sure you heard this a lot and I’m sorry to tell you that if you don’t start conversations with real human beings, nobody is going to notice you’re there. Engage everywhere, not just when people comment on your blog. You can also engage in existing conversations, provide help or answer questions every chance you get. Also, make sure you always interact with the intention to help others, not yourself.

7. Your Content Is Not Being Shared

Make sure your blog is providing visitors with the necessary tools to share your content. Use tools such as Tweetmeme or Digg buttons or sharing systems like ShareThis. Make it easy for them, some people will share your content anyways if it’s worth it but don’t expect anybody to go the extra mile for you.

8. Your Blog Is Not Converting

If you are driving traffic to your site but you are not converting, you should probably take a hard look at it. In my previous post “12 Things To Consider Before Launching Your Blog“, I talk about different aspects you need to consider to have your blog work for you and help you reach your objectives. Are your messages clear? Are you using calls to action? Do you have too much clutter? Take some time to question everything about it and pay attention to successful people in your niche.

9. You Are Focused On Closing Sales

There are no direct sales here, you better forget about it. “Cold-Calling” is dead. You need to focus on building relationships instead and have the patience to let your prospects come to you. If you are used to pushing sales, think of a new concept: PULL instead of PUSH. A hardcore salesman gets no love on social media.

Be generous with your knowledge, people are going to ask you questions and you need to see this as the perfect opportunity to knock their socks off. Now they’ll remember you!

10. You Are Not Familiar With The Etiquette

I’m not saying you need to become a pro but at least get the basics to make sure you’re using the different networks properly. Facebook, Linkedin and Twitter are not the same thing. There are different ways to communicate, to approach people or to share content. Making mistakes is only human and asking is also allowed, making the same mistakes over and over again will damage your personal brand.

A good example is when you’re sharing content, learn how to properly credit the source or how to use short URL’s.

Final Thought…

Question everything. Test new things. Do your homework. The Internet is like putting things on paper, so make sure you represent yourself honestly.

Feel free to add your thoughts to this post…

Photo Credit: len-k-a

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About Francisco Rosales
I'm the author of SocialMouths. I also help entrepreneurs and small businesses turn their vanilla "web presence" into a profit powerhouse using techniques on social media, content and email marketing to generate traffic and convert to leads and sales. Caffeine addict and a hopeless fan of Dr. Sheldon Cooper. Bazinga! Learn more

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