10 Twitter Tools To Help You Track And Perform Better

twitterbirdI’m guessing if you are reading this is because you use or want to use Twitter for more than just pure fun. Maybe you even have an objective in mind. Maybe you are trying to convert followers into prospects for your product or service or you are trying to increase traffic to your website or blog.

Whatever those objectives are, having the right tools handy is always important. Think of a traditional marketing campaign, big or small, there are tools that help you measure your performance, compare with the competition, manage your cost, track your conversion rate and many more that will allow you to adjust your strategy and go after the right prospect. Social media is no different, but I’m sure at some point you have felt that Twitter doesn’t provide you with those tools.

The good news is that there are applications out there that you can use to get some visibility on how you are doing and help you get in front of the right public. So I made a list of 10 websites to help you track, perform better and hopefully leverage from Twitter.

1. TwitterCounter

TwitterCounter shows you stats based on your growth, it obviously counts your followers and following over a period of time but it also gives you a couple of cool digits like a projection of what your following base will be in a specific time, your ranking and your average daily growth. It also offers a paid service if you manage multiple accounts and need to compare to each other. Pretty cool and simple.

twittercounter2

2. SocialMention

Another destination with some cool data to take in consideration. SocialMention, which gathers data from all social sites and not just Twitter,  analyzes positive versus negative mentions, your reach with unique authors, top keywords, users, hashtags and resources on those mentions.

socialmention

3. Klout

One of my favorites. Klout measures Twitter influence. It tells you if you are a Persona, a Connector, Climber or Casual. It gives you a score from 1 to 100 based on influence and it analyzes reach, demand, engagement, velocity and activity. The other very cool feature is that you can search for a topic and it will show you who the biggest influencers are so you can learn from them.

klout

4. Twitter Grader

Very simple, TwitterGrader gives you a grade based on the number of followers, power of those followers, updates, follower/following ratio and engagement. It also provides you with a ranking. HubSpot has also launched the FacebookGrader, but that’s a whole different conversation…

twittergrader

5. Monitter

What if you had the power to know what people are talking about on specific topics, let’s say… your industry or a product you sell. Better yet, what if you had a dashboard in front of you that let’s you track these conversations so you would know what step to take next, in real-time! That is exactly what Monitter does.

monitter

6. Xefer

Xefer creates a graph of your tweets by day and times in relationship with the replies you get. It is a good method to visualize the quality of your tweets.

xefer

7. HootSuite

I think I mentioned enough features on my post “10 Reasons Why I Use HootSuite… And You Should Too” but in this case, I want to point out the stats. As long as you use the Ow.ly URL shortener, HootSuite tracks all your clicks and it also displays the most popular ones. If you have a blog, this is a good tool to see what content had good responses so you can follow that trend.

hoot

8. GraphEdge

GraphEdge is not free but is very affordable depending on the number of followers you have. This is another tool that presents some pretty cool data to analyze. Some of this data includes your legitimate followers and the percentage in relationship to your total followers, your followers’ most relevant friends, which I think will be the next person you need to follow and it also shows your churn rate.

graphedge

9. Bit.ly

Bit.ly is more than a URL shortener. What I like about it is the simple way of displaying data related to one specific link. It includes the clicks, the reactions on different websites including Facebook and all the conversation generated around it.

bitly

10. Tweepi

Tweepi helps you manage your followers/following by sorting information by different criteria. It helps you “flush” the people that you are following but are not following you back and keep a good ratio. At the same time, it helps you increase your following in bulk, but it is not your typical mass-following application. It is free at the moment but I expect that to change soon.

tweepi

Final Thought

I’m not suggesting that you become a Twitter analytic junkie but looking at some stats from time to time can give you the answers you need to perform better. As I always say, tools are only tools. The main thing is that you have a clear objective of what you want and they help you accomplish that.

Are you using other tools? Share them in the comments…

Icon Credit: Kailoon

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  • http://www.thenakedelephant.net Andrea Bahamondes

    I love the way you can configure Monitter with your keywords and have streams in real-time right in front of you. It's like Chris Brogan says, grow bigger ears…

  • http://twitter.com/allenmireles Allen Mireles

    Thanks for this post. I'm always interested in learning about the tools and you introduced me to two I wasn't familiar with. I'm now signing up with (and following) GraphEdge and will be checking into Tweepi also.

  • http://twitter.com/Partyaficionado Cheryl Lawson

    Only using 3 of these. gotta get to #werk !

  • http://freenuts.com Young

    Nice list, some of them are new to me.

  • http://www.socialmouths.com socialmouths

    Great! Come back and let me know what you think…

    Thanks Cheryl

  • http://www.socialmouths.com socialmouths

    Thank you Allen!

    Spend some time on @Tweepi and you'll see that it is very useful. Let me know what you think…

  • http://www.socialmouths.com socialmouths

    Hi Young, thanks for stopping by. Cool website by the way (http://freenuts.com/), just followed you Twitter and Fb.

  • http://blog.thoughtpick.com Amer Kawar

    Thanks for mentioning our little application: Tweepi. You have some interesting tools on your list. My favorite is SocialMention, although I get some errors or inconsistent results sometimes.

    We are always open for some suggestions or features you would like us to add to Tweepi.

  • http://twitter.com/PageRankSEO Robert Visser

    Thanks for the list. We all have our favorites. @oneforty is a great community for both developers and end users to share, read & place reviews, and research new tools and webapps.

  • http://www.socialmouths.com socialmouths

    Hey Robert,

    Thanks for your comment. @oneforty is definitely a great resource for all kinds of Twitter apps.

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  • http://myofficezilla.com/ Sundi

    Thanks for some great new tools!

    I've used HootSuite for a long time and I love it! Lately the click rates have been crazy and unrealistic for my account…averaging way above my norms very early in the day…to the point I'm starting to think it is unreliable. It makes me sad to leave but no one there seems to be able to explain me reaching my daily average by 6 am!

  • http://www.socialmouths.com Francisco Rosales

    Hi Sundy,

    Are you checking the regional stats to see where those clicks are coming from? I'll be glad to help look into it if you want me to…

    Also, I have been using CoTweet lately and gotta admit… Bit.ly keeps getting better and better, maybe you want to give them a try. Just followed you on Twitter BTW.

    Let me know if you need help

  • Margaret

    Thanks for putting this together, I found some new cool tools! Well done.

  • Margaret

    Thanks for putting this together, I found some new cool tools! Well done.

  • http://twitter.com/TheGrossLife Jeff Gross

    Thanks for sharing. I now found new tools that will be useful.

  • http://www.socialmouths.com Francisco Rosales

    Hey Jeff, I'm glad the post was useful. I just followed you on Twitter and visited your site, pretty cool theme BTW.

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  • http://twitter.com/gquarters Gentlemen's Quarters

    Just started using Twitalyzer but some it seems like overkill unless you ard a mega twitterer.

  • http://www.ukcarexchangeblog.com/ Mark

    brilliant!

  • http://www.fuelblue.com Bob Donohue – Fuelblue

    I've been using hootsuite for some time now; I especially love the hootlet app for firefox where you can tweet about whatever web page you're on with one click. Several tools here I never heard of, thanks!

  • http://www.socialmouths.com Francisco Rosales

    Thanks for stopping by Bob. Following you on Twitter now…

  • http://videoarmy.tv Rachel Melville

    Great post! There were a few you mentioned I'd never heard of and will definitely be checking out. I think any information you can gather from these kinds of analytical tools is interesting, but you do have to be careful to not get too wrapped up in the numbers. Especially when the tools don't clearly identify how their “scores” or percentages are calculated. They can be misleading and should always be considered in relation to your larger goals of why you're using Twitter in the first place.

  • http://www.socialmouths.com Francisco Rosales

    Hey Rachel, I agree… it's very easy to get distracted by the tools and the pretty numbers but the numbers don't mean anything after all if you don't get to the “action” part of your plan…

    I see you're in Venice… cool!

  • http://videoarmy.tv Rachel Melville

    Yep! The Video Army bunker (our euphemism for “office”) is located in the heart of Venice! It's a great spot for creativity and we find that our clients don't mind visiting us either! :)

    It's been a pleasure coming across your blog today. As a fellow social media consultant/educator/professional, I really appreciate your approach to what I'll simply call, “all that online marketing stuff”. Sometimes I get so tired of hearing our industry jargon, I dumb it down for my own sanity and a little change. Cheers!

  • http://tegarmaji.com/ Tegar M.Aji

    all of those 10 are all my favorite tools

  • http://www.socialmouths.com Francisco Rosales

    Thanks for your comment Tegar.

  • http://twitter.com/Sundi_MOZ Sundi D. Hayes

    Hootsuite said the spikes in clicks were related to bot clicks. Although it took them a while to get the bot IPs shut down, things seem to be back to normal.

    Thanks for your offer of help! I'm stalking you on twitter now.

    Sundi

  • glyka

    I loved you post Francisco! I knew some of the tools but I discovered other great ones :) Thanx!

  • http://desaraeveit.com/ Desarae A. Veit AKA DesaraeV

    Great list! Thanks for sharing. Was having a hard time finding the tool I used to use to track my follower increase but I think you offered some valuable alternatives.

  • http://twitter.com/TurnSocial Matt Hendrick

    Great list! We're still working on the analytics side of our product, but our social toolbar is a great way to incorporate your tweets as well as a Twitter search term directly into your website, along with content from FB, Flickr, Youtube, Foursquare, Yelp, and more. Part of any successful social media effort is tracking your performance, but equally important is maximizing your opportunity to connect with your audience, and we think our product is a clean, unobtrusive way to do that. Keep up the great work on the blog!

  • http://www.socialmouths.com Francisco Rosales

    Thanks for sharing Matt, we'll make sure to check it out.

    The site is http://turnsocial.com/ and he can be followed on http://www.twitter.com/TurnSocial

  • http://twitter.com/TurnSocial Matt Hendrick

    Great list! We're still working on the analytics side of our product, but our social toolbar is a great way to incorporate your tweets as well as a Twitter search term directly into your website, along with content from FB, Flickr, Youtube, Foursquare, Yelp, and more. Part of any successful social media effort is tracking your performance, but equally important is maximizing your opportunity to connect with your audience, and we think our product is a clean, unobtrusive way to do that. Keep up the great work on the blog!

  • http://www.socialmouths.com Francisco Rosales

    Thanks for sharing Matt, we'll make sure to check it out.

    The site is http://turnsocial.com/ and he can be followed on http://www.twitter.com/TurnSocial

  • http://twitter.com/spooney35 Maverick Johnson

    Nice list of Twitter Tool for Stats Junkies..Excellent summary

  • http://twitter.com/spooney35 Maverick Johnson

    Nice list of Twitter Tool for Stats Junkies..Excellent summary

  • http://www.peterjarmstrongblog.com Peter J Armstrong

    Some great content. I shall take my twitter to a new level with this info.
    I'm off to check out some of the sites.

  • http://twitter.com/gthead Gavin Head

    Good post! My favorite is Hootsuite. I use it everyday and find it indispensible. I'm looking forward to trying out Social Mention and Monitter.

  • Magdalena Day

    Hi! I think Bettween.com an online conversations tracking tool could help complete this list. Is very simple and i also think the possibility to embed conversations makes ir more “social”. Thks

  • Anonymous

    Great List. I plan to start using Tweepi and Xefer right now!

  • John Duval

    Do check out the upcoming Blossome app, which is a comprehensive solution for social media influencers. http://blosso.me

  • http://benjaminlang.com Ben Lang

    Awesome list! Thanks

  • http://www.incion.com/ web design orange ca

    I saw many wonderful tools here.. I picked up hootsuite hope it is work well.