Guest post by Kapil Jekishan from Latestcrunchs
Targeting your audience on Facebook is not only painful, but confusing – especially if you want to go down the ‘organic’ path.
Hey, I can’t blame them, as any business with interested parties and dollar driven investors want return on their profits. So whilst I don’t agree, I can understand why Facebook has made it difficult for business owners to connect with their followers unless you show them the money.
You shouldn’t be surprised to hear that photos dominate Facebook’s News Feed.
When we talk about content marketing on Facebook, there are different media types: Status, Link, Video and Images. But images, as in many other online platforms and networks, have become the most consumed content format and today, they take about 50% of the News Feed.
As you know, Facebook contest have become a huge part of social media in the last year or so, specially as a vehicle for brands trying to increase their digital footprint and implement loyalty programs.
Here is the problem, a huge percentage of these contests fall short in one way or another, from failing to follow Facebook guidelines to ineffective calls to action, not following with a good promotion, or even not having clear instructions on how to participate.
PostRocket revisits the Facebook Algorithm to understand why we are predetermined to see some posts on the News Feed and, more importantly, who is more likely to see yours.
Let’s start by stating the obvious, Facebook’s EdgeRank is complicated and it will be nearly impossible for any business to lay down an accurate projection of what is going to happen with each post published to the network.
Guest post by Daniel Sharkov from Reviewz N Tips.
Twitter, Google Plus and Facebook are probably the top three social media sites that every blogger should be on right now.
And even though the first two have millions of users under their belt and are great lead generation tools, there really is no other network as powerful as Facebook.
Just try to think who of your friends doesn’t have a Facebook account!