You know what I’m tired of? Taking the time to read advice articles on how to create this “epic” content everyone is talking about, only to walk away without even ONE real idea on how it can be done.
All these how-to articles go on endlessly about that “homerun” piece, that “innovative” angle, that “epic” writing style needed for your content to not only stand out, but have a chance of getting anywhere near that coveted viral status.
Bad advice is the worst. Whether we accept relationship advice from someone who can’t hold a relationship of their own or marketing advice from someone who is regurgitating something they read… And what they read was written by someone that didn’t know what they were talking about… And so it goes…
While I can’t offer relationship advice (so sorry) I can eliminate some of the bad content marketing advice that’s out there.
Guest post from Alex Clifford, VP Content Marketing at Triggered Messaging.
When people talk about email marketing strategy, it usually revolves around how to improve open rates and click-through rates.
As technology lets us see more of what customers are doing however, email marketing strategies can be a lot more advanced. By being more personalized, more specific and looking at more metrics we can send emails that are more engaging and more profitable.
A little over a year ago, I decided to make email my primary focus for SocialMouths.
I started by making some adjustments in the front and, that alone immediately exploded the growth of the list, I’m talking 500% by the following week.
Here is what the chart looked at the time.
Email Marketing has one problem, it’s not as shiny and sexy as Social Media.
Fortunately, that’s the only problem because when it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.
I know some of you don’t believe me BUT, I have 10 points here to prove it and if you want, you’re more than welcome to challenge any of them in the comment section… =)
Email has been with us for long and we’re so used to it, nobody expect it to change.
But email marketing is definitely changing.
Today, courtesy of Kissmetrics, we take a look at two aspects of how email marketing is changing: Triggered emails and Mobile email.
What’s a “triggered” email?
In case you’re not yet familiar with the concept, a “triggered email” is a message that is automated based on an action taken by the subscriber, for example: