8 Tactics I Used To Get My First 1,000 Email Subscribers

8 Tactics I Used To Get My First 1,000 Email Subscribers

So you’re on your computer searching Google, while sipping on your cup of coffee, trying to find ways to build your email list.

After all, you know that if you build your list you will sell more products and finally get your message out into the world.

So you keep searching Google.

But every article you find is giving the same old advice.

Read more…

How Many Subscribers Do You Really Need in Your Email List?

How Many Subscribers Do You Really Need in Your Email List?

The internet is over flowing with “How to grow your email list” articles.

Nothing wrong with that, I strongly believe that if you’re trying to build an audience around your business, it should be on email, and you should try to grow it as much as you can.

But, focusing on growth and growing blindly are not the same thing.

This is why I like having an ideal number in mind when it comes to growing your email list.

In this post, I’ll show you how to figure out how many subscribers you need to have in your email list with a simple formula and why email marketing is not about hitting a number.

Read more…

You’re looking for Reach, Engagement and Sales in all the Wrong Places

You’re looking for Reach, Engagement and Sales in all the Wrong Places

It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do.

But, are you sure that’s the most effective way to grow your business?

What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers?

Read more…

5 Key Elements of a High-Converting Facebook Ads’ Landing Page

5 Key Elements of a High-Converting Facebook Ads’ Landing Page

Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service?

If so, would you like to improve the conversion rates of those landing pages?

Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.

Read more…

5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

Have you noticed how visual social media is these days? It’s not just about text updates.

Everything has an image, graphic, or video. But there’s a reason why. Visuals grab us like nothing else. In fact, our brains process visuals about 60,000 times faster than text. It turns out that an image is worth more than a thousand words.

But what do you do if you’re not an artist? A lot of us find design time­ consuming, or just plain hard to do.

Well then, do you hire an artist? But what if your budget isn’t big enough to justify that added expense?

Read more…

How to Optimize Your Welcome Email to Make the First Sale

How to optimize your welcome email to make the first sale

The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business.

Why? Very simple…

  • The one message every single person expects from you is a welcome email. They all know it’s coming.
  • The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook.

Read more…

The 9 Fundamentals of Executing A Successful Email Marketing Campaign

The 9 Fundamentals of Executing A Successful Email Marketing Campaign

No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space.

After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined.

So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission.

Read more…

Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

Why I Dumped 2,500 of My Email Subscribers and You Must Do the Same

Dump your Email Subscribers?! I know what you’re thinking…

No, I’m not insane. In fact, I do this every year.

In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same.

Your email subscriber is your most important lead

I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them?

Read more…