You’re looking for Reach, Engagement and Sales in all the Wrong Places

You’re looking for Reach, Engagement and Sales in all the Wrong Places

It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do.

But, are you sure that’s the most effective way to grow your business?

What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers?

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5 Key Elements of a High-Converting Facebook Ads’ Landing Page

5 Key Elements of a High-Converting Facebook Ads’ Landing Page

Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service?

If so, would you like to improve the conversion rates of those landing pages?

Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.

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5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

Have you noticed how visual social media is these days? It’s not just about text updates.

Everything has an image, graphic, or video. But there’s a reason why. Visuals grab us like nothing else. In fact, our brains process visuals about 60,000 times faster than text. It turns out that an image is worth more than a thousand words.

But what do you do if you’re not an artist? A lot of us find design time­ consuming, or just plain hard to do.

Well then, do you hire an artist? But what if your budget isn’t big enough to justify that added expense?

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How to Optimize Your Welcome Email to Make the First Sale

How to optimize your welcome email to make the first sale

The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business.

Why? Very simple…

  • The one message every single person expects from you is a welcome email. They all know it’s coming.
  • The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook.

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The 9 Fundamentals of Executing A Successful Email Marketing Campaign

The 9 Fundamentals of Executing A Successful Email Marketing Campaign

No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space.

After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined.

So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission.

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Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

Why I Dumped 2,500 of My Email Subscribers and You Must Do the Same

Dump your Email Subscribers?! I know what you’re thinking…

No, I’m not insane. In fact, I do this every year.

In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same.

Your email subscriber is your most important lead

I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them?

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10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

Most people look at transactional emails as… well, let’s say it… a transaction.

We need to welcome you after signing up, or we need to confirm that we got your order, right?

But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business.

Why? Well, in email marketing you want to achieve 3 things:

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How to Optimize Your Email Campaign through A/B Testing

How to Optimize Your Email Campaign through A/B Testing

Practice makes a man perfect. Testing makes decisions perfect. If you make testing a practice in everything you do, you are always perfect.

We know this principle well, but don’t necessarily follow it religiously. This leaves us with a lot of ifs and buts.

If you are the manager of a marketing automation team and your job is to ensure only the best result for email marketing campaigns, you cannot help but learn experimenting with emails.

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