12 Easy-to-Use Content Creation Tools You Will Fall in Love With

12 Easy-to-Use Content Creation Tools You Will Fall in Love With

As far as marketing on the World Wide Web is concerned, it’s safe to say that the most important aspect of it right now is inbound marketing. As opposed to shoving your service or product down your customers’ throat and sounding like a used car salesman (“For you, my friend, I make special price!”), and doing so through paid campaigns, spam, or online ads, you need to be more focused on providing high-quality content, such as blogs, ebooks, or webinars potential customers can actually use, before they decide to pick your product as a solution to their problem.

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6 Common Myths about Content Creation on Facebook

6 Common Myths about Content Creation on Facebook

I get asked a lot about content creation on Facebook. These questions range from what type of content works and even how effective Facebook is in driving engagement.

People tell me all the time that they’ve heard many unsuccessful stories on getting so little reach on their Facebook content and are now having doubts about it.

Honestly, here’s what I think about some of the myths surrounding Facebook today:

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How to Drive Real Sales Leads From Social Media

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

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Do’s & Don’ts of Repurposing Your Existing Content (Correctly)

Repurposing Your Existing Content

You want to bring in new clicks and clients, right?

“Hello, Captain Obvious, that’s why I’m reading this blog.”

That’s great! And guess what, I have some excellent tips to help you create an awesome content presence. The idea is actually quite simple.

What is it?

Repurposed content.

Let’s take a look at why you should repurpose content, when and where you should, and some excellent do’s and don’ts to make sure you have an effective strategy.

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Desktop or Mobile: Where Are Your Emails Converting?

Desktop or Mobile: Where Are Your Emails Converting?

If you’ve been paying attention to the mobile revolution from a marketing point of view, you probably know that more emails are now opened on mobile devices than desktop.

While this is critical for your marketing, there are two questions that are much more important than where your emails are being opened:

  • Where are your subscribers actually reading your emails?
  • Where are conversions happening?

Movable Ink published a study conducted in Q2 2015 that can help us understand this. Let’s take a look…

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8 Tactics I Used To Get My First 1,000 Email Subscribers

8 Tactics I Used To Get My First 1,000 Email Subscribers

So you’re on your computer searching Google, while sipping on your cup of coffee, trying to find ways to build your email list.

After all, you know that if you build your list you will sell more products and finally get your message out into the world.

So you keep searching Google.

But every article you find is giving the same old advice.

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How Many Subscribers Do You Really Need in Your Email List?

How Many Subscribers Do You Really Need in Your Email List?

The internet is over flowing with “How to grow your email list” articles.

Nothing wrong with that, I strongly believe that if you’re trying to build an audience around your business, it should be on email, and you should try to grow it as much as you can.

But, focusing on growth and growing blindly are not the same thing.

This is why I like having an ideal number in mind when it comes to growing your email list.

In this post, I’ll show you how to figure out how many subscribers you need to have in your email list with a simple formula and why email marketing is not about hitting a number.

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You’re looking for Reach, Engagement and Sales in all the Wrong Places

You’re looking for Reach, Engagement and Sales in all the Wrong Places

It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do.

But, are you sure that’s the most effective way to grow your business?

What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers?

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