Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

Why I Dumped 2,500 of My Email Subscribers and You Must Do the Same

Dump your Email Subscribers?! I know what you’re thinking…

No, I’m not insane. In fact, I do this every year.

In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same.

Your email subscriber is your most important lead

I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them?

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10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

Most people look at transactional emails as… well, let’s say it… a transaction.

We need to welcome you after signing up, or we need to confirm that we got your order, right?

But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business.

Why? Well, in email marketing you want to achieve 3 things:

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How to Optimize Your Email Campaign through A/B Testing

How to Optimize Your Email Campaign through A/B Testing

Practice makes a man perfect. Testing makes decisions perfect. If you make testing a practice in everything you do, you are always perfect.

We know this principle well, but don’t necessarily follow it religiously. This leaves us with a lot of ifs and buts.

If you are the manager of a marketing automation team and your job is to ensure only the best result for email marketing campaigns, you cannot help but learn experimenting with emails.

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How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use

How To Get Traffic From Twitter

Here’s an amusing thing I’ve noticed recently.

There’s a gap between what the “experts” teach us about marketing on Twitter and what the Pro bloggers actually do.

Everyone knows that Twitter can be a huge source of traffic, so we’re always eager to learn any new strategies that the “experts” teach us.

But lately I’ve stopped listening to the “experts” and decided to take a look at how professional bloggers behave on Twitter and what brings them traffic.

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How to Segment Your Email List for ROI [Infographic]

How to segment your email list to increase ROI

Do you segment your email list?

If you don’t, you are probably leaving money on the table.

Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue.

As we always say around here, the name of the game is “Relevancy.” Not segmenting your email list is like shooting in the dark.

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3 Marketing Ideas You Can Steal From Bruce Lee

3 Marketing Ideas You Can Steal From Bruce Lee

Could you believe that Hollywood can make your business better? You’ve seen a lot of movies and you’ve probably heard enough about Will Smith, George Lucas or Jackie Chan, but how those crazy guys can improve your marketing? I’ll get into that later…

But first, let me introduce you to one of the most effective branches of marketing – attraction marketing – in which people are automatically joining your business opportunity, contracting your services, or buying your products because of who you are.

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How to Use Pinterest to Dramatically Boost Blog Referral Traffic

How to use Pinterest to increase your blog traffic

The power of Pinterest for bloggers is undeniable for your social media marketing promotions. Tweets on Twitter and posts on Facebook and Google+ have relatively short periods of time that they are viable and found by your followers. By contrast, a Pinterest pin will be repinned the same day, next week, next month, and even years later!

The viral nature of a successful pin is like a pinball bouncing around adding repins, likes, and blog traffic along the way.

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How to Make Your Blog Images Perform Better on Social Media

How to Make Your Blog Images Perform Better on Social Media

We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms.

The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it.

Today we’ll talk about the imagery supporting the most popular piece of content on the Internet: The blog post.

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