Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob

Content Marketing lessons from Spacey, O’brien, C.K. and Silent Bob

Who are you taking content marketing lessons from?

Kevin Spacey has been the center of the content marketing conversation lately, after speaking at the Edinburgh Television Festival and recently at Content Marketing World 2014.

But he’s not the only one to drop wisdom about the present and future of content, that’s why in this post, I decided to go back and revisit the learnings I’ve had over the last few years from guys like Louie C.K., Kevin Smith and Conan O’brien.

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10 Writing Tips for Great Social Media Posts

10 Writing Tips for Great Social Media Posts

It’s hard to keep up with the latest techniques for social media posting, isn’t it?

In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend appears urging longer posts for more engaged reader experience.  But take heart, crafting a longer post can be expertly achieved without too much effort and will pay handsome dividends.

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9 Things You Should Be Sharing on Facebook but Probably Aren’t

9 Things You Should Be Sharing on Facebook but Probably Aren’t

Don’t know what you should be posting on Facebook?

You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts about their products.

Not only is thinking what to post can be tough, business owners need to compete with over 30 million Facebook pages of businesses. It’s not easy stand out.

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How to Incorporate Social Media Into Your Product Packaging

How Incorporate Social Media Into Your Product Packaging

Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet.

That’s a good thing for many reasons — social media is cheap, has a broad reach, and humanizes brands — but there’s something that’s lost in this transition: a direct, physical connection to the consumer.

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After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

The Perfect Facebook Post

Do you know how to craft the perfect Facebook post?

Being on the Facebook News Feed has become as hard as being on Google’s first page.

The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content.

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Newsjacking: How to Use Recent Events to Get Traction on Social Media

How to Use Recent Events to Get Traction on Social Media

Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering.

However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right.

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3 Reasons to Rethink Your Facebook Ad Bidding Strategy

3 Reasons to Rethink Your Facebook Ad Bidding Strategy

By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results.

Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly?

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8 Tips to Take Advantage of The New Google My Business

8 Tips to Take Advantage of The New Google My Business

Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business.

Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of.

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