How to Incorporate Social Media Into Your Product Packaging

How Incorporate Social Media Into Your Product Packaging

Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet.

That’s a good thing for many reasons — social media is cheap, has a broad reach, and humanizes brands — but there’s something that’s lost in this transition: a direct, physical connection to the consumer.

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After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

The Perfect Facebook Post

Do you know how to craft the perfect Facebook post?

Being on the Facebook News Feed has become as hard as being on Google’s first page.

The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content.

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Newsjacking: How to Use Recent Events to Get Traction on Social Media

How to Use Recent Events to Get Traction on Social Media

Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering.

However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right.

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3 Reasons to Rethink Your Facebook Ad Bidding Strategy

3 Reasons to Rethink Your Facebook Ad Bidding Strategy

By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results.

Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly?

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8 Tips to Take Advantage of The New Google My Business

8 Tips to Take Advantage of The New Google My Business

Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business.

Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of.

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5 Things to Consider When Monitoring Your Brand on Twitter

Monitoring your brand on Twitter

A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention.

The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly.

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