Email Automation Works – Here are the Stats to Prove it

Email Automation Works – Here are 21 Stats to Prove it

Email automation works. Period.

The problem is, many people still believe we’re just talking about simply sending a welcome message upon signup or a thank you note after a sale.

But it’s definitely much more than that. Email automation can help you create a system that targets users with the right messages at the right times, like offering a related product after a sale, create loyalty programs or engage existing customers that haven’t made any purchases in a specific period of time.

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7 Ways You’re Missing Out on Attracting More Loyal Subscribers

7 Ways You’re Missing Out on Attracting More Loyal Subscribers

It’s frustrating, right?

You want more loyal subscribers. You know that the more subscribers you have, the more sales you could potentially make.

But for some reason people just aren’t signing up for your email list as much as you’d hoped.

You’ve listened to the experts. You’ve started blogging, created a freebie, and been active on social media. But you’re just not attracting as many subscribers as you thought you would.

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Engage your audience- it’s that simple

Engage your audience- it’s that simple

Since when did engaging audiences become so hard?

Why do we suddenly need guides to tell us how to best get and sustain the attention of our audience? Of course, engaging audiences is the question that has been making marketers and advertisers tick for decades, but I believe engagement is really quite simple: know what works, and do it.

Sure, this may sound oversimplified, but bear with me. All the posts you will read about the “20 innovative ways to engage your audience” or “Simple tricks to boost engagement” build off of one core principle: attracting and sustaining the attention of your target audience.

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Is your Email Marketing ready for the Holiday Season? (Infographic)

Is your email marketing ready for the holiday season?

Is your email marketing strategy ready for the holiday season?

Yes, we are going to start talking about the holidays…

Don’t kill the messenger, you know marketers have been talking about it for a while now.

In the last couple of weeks I had a few conversations with clients, mostly to review the season strategy. It’s no surprise to me that most of these conversations are solely focused on social media, almost as if businesses were intentionally planning to leave email out of the equation completely.

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10 Creative Ways To Reward Your Facebook Fans & Increase Engagement

10 Creative Ways To Reward Your Facebook Fans & Increase Engagement

Most brands and individuals neglect the importance of making an impression on their Facebook fans when they look to increase engagement and build a loyal fan base.

That is a mistake.

Great Facebook pages reward fans. They influence thousands and grow audiences.

They build successful businesses, and get the pick of engagement for their content.

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Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob

Content Marketing lessons from Spacey, O’brien, C.K. and Silent Bob

Who are you taking content marketing lessons from?

Kevin Spacey has been the center of the content marketing conversation lately, after speaking at the Edinburgh Television Festival and recently at Content Marketing World 2014.

But he’s not the only one to drop wisdom about the present and future of content, that’s why in this post, I decided to go back and revisit the learnings I’ve had over the last few years from guys like Louie C.K., Kevin Smith and Conan O’brien.

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10 Writing Tips for Great Social Media Posts

10 Writing Tips for Great Social Media Posts

It’s hard to keep up with the latest techniques for social media posting, isn’t it?

In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend appears urging longer posts for more engaged reader experience.  But take heart, crafting a longer post can be expertly achieved without too much effort and will pay handsome dividends.

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9 Things You Should Be Sharing on Facebook but Probably Aren’t

9 Things You Should Be Sharing on Facebook but Probably Aren’t

Don’t know what you should be posting on Facebook?

You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts about their products.

Not only is thinking what to post can be tough, business owners need to compete with over 30 million Facebook pages of businesses. It’s not easy stand out.

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