Do’s & Don’ts of Repurposing Your Existing Content (Correctly)

Repurposing Your Existing Content

You want to bring in new clicks and clients, right?

“Hello, Captain Obvious, that’s why I’m reading this blog.”

That’s great! And guess what, I have some excellent tips to help you create an awesome content presence. The idea is actually quite simple.

What is it?

Repurposed content.

Let’s take a look at why you should repurpose content, when and where you should, and some excellent do’s and don’ts to make sure you have an effective strategy.

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Desktop or Mobile: Where Are Your Emails Converting?

Desktop or Mobile: Where Are Your Emails Converting?

If you’ve been paying attention to the mobile revolution from a marketing point of view, you probably know that more emails are now opened on mobile devices than desktop.

While this is critical for your marketing, there are two questions that are much more important than where your emails are being opened:

  • Where are your subscribers actually reading your emails?
  • Where are conversions happening?

Movable Ink published a study conducted in Q2 2015 that can help us understand this. Let’s take a look…

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8 Tactics I Used To Get My First 1,000 Email Subscribers

8 Tactics I Used To Get My First 1,000 Email Subscribers

So you’re on your computer searching Google, while sipping on your cup of coffee, trying to find ways to build your email list.

After all, you know that if you build your list you will sell more products and finally get your message out into the world.

So you keep searching Google.

But every article you find is giving the same old advice.

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How Many Subscribers Do You Really Need in Your Email List?

How Many Subscribers Do You Really Need in Your Email List?

The internet is over flowing with “How to grow your email list” articles.

Nothing wrong with that, I strongly believe that if you’re trying to build an audience around your business, it should be on email, and you should try to grow it as much as you can.

But, focusing on growth and growing blindly are not the same thing.

This is why I like having an ideal number in mind when it comes to growing your email list.

In this post, I’ll show you how to figure out how many subscribers you need to have in your email list with a simple formula and why email marketing is not about hitting a number.

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You’re looking for Reach, Engagement and Sales in all the Wrong Places

You’re looking for Reach, Engagement and Sales in all the Wrong Places

It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do.

But, are you sure that’s the most effective way to grow your business?

What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers?

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5 Key Elements of a High-Converting Facebook Ads’ Landing Page

5 Key Elements of a High-Converting Facebook Ads’ Landing Page

Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service?

If so, would you like to improve the conversion rates of those landing pages?

Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.

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5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

Have you noticed how visual social media is these days? It’s not just about text updates.

Everything has an image, graphic, or video. But there’s a reason why. Visuals grab us like nothing else. In fact, our brains process visuals about 60,000 times faster than text. It turns out that an image is worth more than a thousand words.

But what do you do if you’re not an artist? A lot of us find design time­ consuming, or just plain hard to do.

Well then, do you hire an artist? But what if your budget isn’t big enough to justify that added expense?

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How to Optimize Your Welcome Email to Make the First Sale

How to optimize your welcome email to make the first sale

The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business.

Why? Very simple…

  • The one message every single person expects from you is a welcome email. They all know it’s coming.
  • The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook.

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