You’re looking for Reach, Engagement and Sales in all the Wrong Places

You’re looking for Reach, Engagement and Sales in all the Wrong Places

It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do.

But, are you sure that’s the most effective way to grow your business?

What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers?

I’ve been pushing email over social media for years now, that’s why I loved this infographic from Devesh Khanal and wanted to share it with you.

The reason I like it is because it covers all the stages from reaching your target market to engagement to conversion. Here are some of the most important points:

  • Email average Open Rate is 20.2%, while Facebook Reach is at around 2%
  • Email has 50 to 100 higher click rates than Facebook and Twitter
  • Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02 when you have over 10k subscribers and free under 2k
  • Email converts 40 times higher than Facebook and Twitter combined

Email vs. Social Media: Which Has the Highest Engagement?

Source: Social Media Statistics: Email Still Has the Highest Engagement
From: Devesh Design

Image source: Unsplash

  • Francisco, I especially love this line: “email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers”. Spot on.

    Also the post you link to about email vs. social is a gem, especially the life span part. Posts and Tweets only last so long, but almost everyone looks at least at the subject line of every email they get.

  • Güven Açık

    thanks it is very good explained. I loved it.

  • Amit Bassi

    Thanks for the information, it was helpful. Keep sharing..

  • Francisco, interesting, but how do you capture those emails in a cost effective way?

  • BTW your “Facebook Ads Course” link on your bio is not working 😉

  • Informative blog for me. Keep sharing.

  • Cathy Goodwin

    Hi Francisco, Nice infographic – uncluttered, shows the numbers.

    So the conclusion we need to draw is, no matter what stage you are in your business, your Number 1 activity should be list-building. And that means choosing a responsive niche and being very consistent in your messages. A lot of strategy there!

  • Cathy, that’s true that list building can help companies of any size (e.g. Macy’s, Nordstroms send emails daily to SO many people)! Glad you liked it.

  • Jessica Wakefield

    Nice! I very informative post!

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  • Nadine Wong

    Very interesting post! You shared with good statistics.

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  • Thanks a ton Francisco. Such a great post.