How to Optimize Your Welcome Email to Make the First Sale

How to optimize your welcome email to make the first sale

The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business.

Why? Very simple…

  • The one message every single person expects from you is a welcome email. They all know it’s coming.
  • The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook.

This is why, according to EasySMTP, welcome emails have

  • 86% higher unique open rate
  • 196% higher unique click rate

And yet, we underestimated.

Many people see this message as a pure transaction, a message you to have to send out as an indication that the signup process has been completed.

The welcome email has proven to be great to

  • Thank your subscriber
  • Ask your subscriber to whitelist you
  • And even get them to provide valuable information you can use to increase relevancy in future campaigns

But it can also be a great opportunity to trigger the first transaction…

  • Welcome emails have a 336% higher transaction rate
  • And 320% more revenue per email than other promotional emails

Here are some of the best practices to optimize and squeeze the juice out of your welcome emails:

  • The word “Sale” can increase open rates by 23.2% while the word “Save” only increases 3.4%
  • Real-time welcome emails have a 4.01% transaction rate (10x more than emails sent in batches)
  • Never send a “no-reply” address as your “from” address
  • Stay away from words that trigger spam filters such as “free” or “bonus”
  • Welcome emails with incentives and discounts leads to 2.6x transaction rates

How to optimize your welcome email

Credits: Infographic: EasySMTP Image: PicJumbo

  • Josh Guiton
  • Great stats and infographic, Francisco.

    The structure of the email cop is also important. I am thinking of welcome emails from Airbnb and Amazon.

    They structure their emails to engage the user by providing an overview of the process whilst also making it non-committal and friction-free but strategically placing calls to action towards the end of the copy.

  • The process of optimizing a welcome Email is written very clearly. Thanks a lot for sharing.

  • Cathy Goodwin

    Love the infographic – sets everything out clearly. For a service, a lot of consultants also recommend sending the first message in the funnel as a question. In particular, the question would be something like, “What’s your biggest challenge around …”

  • Ashley Hockney

    Hey there! I thought these were some truly stand out stats and used them in my blog post. Thanks for the hard work.

  • Stefan Palczewski

    Hello. I am new to mailing lists and mailing. This is really interesting. I will try and see. Thank you.

  • Piotr Maksymowicz

    Hey, I’m new into blogging and craeting mailing lists, so thank you very much for this article 🙂
    I also invite you to visit my blog –

  • Great work for this stats and thanks for sharing such type of information.

  • Great post about starting an email. These tips will help our fellow marketers on how to start their email when it comes to their prospects. Welcome emails helps boost the customers’ interest. Now, imagine without this welcome email, the targeted prospect must be bored when he/she receives an email without an introduction at all. Thank you for this great article Francisco.

  • Hey Francisco once again thanks.

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  • Enrique Peters

    Once I get an e-mail from some homework help company and I was really surprised and interested. It was starting like: Hey, you, I know you are reading it right now. Don’t close my letter, I have a proposition for you. Something like this 🙂 Really unusual welcoming. At the end of the letter they proposed me discount, so their strategy worked.

  • First impression is very important for everything. Here an author describes the significance of the welcome email, means in that email the sender have to inspire the reader so that he will contact him for business point.